AFP Edmonton & Area Chapter: Primer on Rural Fundraising

Please join us on Thursday, February 4 as Malcolm Radke walks us through connecting with rural donors

About the session:
With 1 in 5 Canadians living in a rural setting, this donor base represents a huge potential new funding source for charities of all sizes. For these donors, philanthropic values and social challenges in small towns can differ drastically from big city settings. In this session we will look at how fundraising best-practices can be tailored for success connecting with rural donors, for both small and large fundraising organizations. We will examine key differences in rural vs urban fundraising, and how fundraisers can connect with the heart of the small town donor.

Learning Outcomes:
1. The unique traits and interests of rural donors
2. Key differences and similarities in rural vs urban fundraising
3. Rural donor engagement strategies for both small and large organizations

About the speaker:
Malcolm Radke is the CEO of the Lloydminster Region Health Foundation (LRHF), which raises $1.8 million annually for enhanced healthcare in the region. Malcolm is responsible for engaging donors to support enhanced healthcare in seven facilities across the community. LRHF and its healthcare facilities support 32,000 urban patients and 40,000 additional rural patients from the surrounding catchment area. Malcolm also volunteers for Hockey Canada, Rotary, and instructs mindfulness and meditation.

Zoom log in details will be sent to all registered participants upon registration closing.


Date: Thursday, February 4, 2021
Time: 12:00 p.m. - 1:00 p.m. (MST), Virtual via Zoom
Cost: $25 AFP Member / $40 Non-Member

Heather Manning, Chapter Administrator

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