AFP Edmonton & Area Chapter: Sponsorship Prospect to Partner Masterclass

Do you want to be actively engaging with corporate sponsors and need a place to start? Do you constantly get asked to fill out an online application, and then not hear back? Have you developed a beautiful sponsorship proposal that isn’t translating into revenue?

In this masterclass, Heather will walk you through the journey from prospect to partner. We will cover:

How to find prospects and get a meeting
How to use your proposal effectively to secure the sponsorship
The key steps to move from transactional sponsor to sustainable partner
How to unlock multiple revenue streams to ensure maximum investment from companies

She will leave you with templates and swipe files that you can use at all stages of the journey to corporate partnership. And there will definitely be time to respond to your specific questions.

About the speaker:
Heather Nelson, MBA, CFRE

Heather is a corporate partnership and sponsorship expert that leads her own consultancy, BridgeRaise. Heather helps charities raise more money from companies through a practical and strategic approach that fits organizations of all sizes. Heather’s expertise has been established over a 20 year career in fundraising including at Food Banks Canada where she led a corporate partnership program that grew from $1M to $9M. She is an experienced mentor and teacher, including teaching Introduction to Fundraising at Ryerson University and an active member of AFP Golden Horseshoe. Heather regularly speaks to groups of fundraisers including leading the conference Happy YOU Year and being featured on podcasts The Small Nonprofit and the Leadership Leap. Heather loves cheerleading fundraisers on, cuddling her puppy and dreaming about her next vacation. Let’s connect


Heather Manning - Chapter Administrator


Date: January 13, 2021
Time: 12:00 p.m. - 1:30 p.m. MST
Registration deadline: Monday, January 11, 2021
Registration link:

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