AFP-Minnesota: Advocating During a Remote Legislative Session

12:00 PM to 1:00 PM (CT)

This year’s legislative session presents new challenges (and maybe opportunities) for organizations hoping to strengthen relationships with newly elected officials and advocate for their interests. During this webinar, Goff Public’s Director of Government Relations Pierre Willette and Senior Manager of Public Relations Ashley Aram will dive into best practices and actionable tips for how to connect with legislators and activate your base during the 2021 session.

About Goff Public
Goff Public is an independent communications agency based in Minnesota offering public relations and government relations services. We are skilled, experienced problem solvers who tell our clients’ stories, advocate for their interests and protect their reputations while setting the standard for client service. For more than 50 years, companies and organizations have turned to Goff Public for straightforward advice and communications expertise. Goff Public was recently ranked among America’s Best Public Relations Agencies by Forbes and 2020 Best Public Relations Firm by trusted readers of Finance & Commerce and Minnesota Lawyer.

Ashley Aram
Rely on Ashley for sound strategy and real results. Launching a new initiative? Preparing new leaders? Managing a crisis? Look to Ashley for expert advice and thoughtful strategy. No matter the industry, Ashley helps clients reach their goals and expertly position their organizations. As a member of Goff Public’s media training and crisis communications teams, she regularly helps clients prepare for and navigate challenging situations and emerging issues.

In her time at Goff Public, Ashley has led nonprofit organizations through important transitions; helped clients build advocacy campaigns for critical issues at the state Capitol; and raised the profile of many organizations through smart media relations and digital communications strategy. Prior to Goff Public, Ashley spent years in the office of former Saint Paul Mayor Chris Coleman, serving as press secretary and then as senior communications advisor. She started her career in corporate communications at Land O’Lakes, Inc., supporting leadership and businesses across the organization in public relations and social media.

Pierre Willette
Pierre is a seasoned public affairs and community relations strategist. But he’s better known around the office as the “policy wonk.” Recognized for his expertise in the areas of local government, regulatory issues and public infrastructure, Pierre builds on more than 20 years of experience navigating some of Minnesota’s most complex governmental and political environments to deliver reliable results for Goff Public’s clients at the Capitol.

From securing millions of dollars in bonding to analyzing and translating the impact of tax reform and other issues on local communities and businesses, Pierre has earned the trust and respect of lawmakers, community leaders and administrative staff alike. Now, he leverages his deep relationship base to get clients the valuable intelligence they need to succeed. Before joining Goff Public, Pierre led the University of Minnesota Foundation Real Estate Advisors’ community development and relations efforts. He also worked for the City of Minneapolis in various capacities, including nine years representing the city at the Minnesota State Capitol.


Alec Young


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