AFP Tampa Bay: Listening To and Talking With Donors: Applying Research to Reality

presented by Michael Buckley, CFRE, The Killoe Group

Leaders within non-profit organizations spend a great deal of time and energy ensuring that their organization’s mission and vision are communicated widely and accurately. While that approach is effective to build trust within your community, a more personalized approach must be taken when building individual donor relationship.

Instead of communicating to donors and prospects, we must listen and communicate with them to be most effective and to ultimately reach out goal.

This session will highlight what is known about effective communication skills and discuss how to apply that information to cultivation, solicitation and stewardship within the donor pipeline.

In this session, participants will...

Review qualified research about effective listening skills that builds trust with donors;
Examine common misconceptions about effective communication skills, both in general and in relation to donors; Discuss strategic questions to pose to donors that will result in stronger relationships;
Discover how to read emotions and reactions and how to handle rejection;
Learn how to use effective storytelling to communicate the organization’s mission and vision;
Develop appropriate strategies for prospect pool management for gift officers, board members and organizational leadership.
Tuesday, April 20, 2021
11:30 a.m. to 1:00 p.m.

AFP MEMBERS - $10.00
AFP Tampa Bay MEMBERS (Covid Hardship) - Free
GUESTS - $15.00


Chandra Tracy


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