AFP Washington DC Metro Area Chapter Event: From Research to Reality: How to Kickstart A Culture of Donor Research

Maximize your resources to leverage your direct mail and online giving efforts and help your major gift officers make targeted asks.

We will present case studies on a range of methods and tools, which nonprofits of all sizes can integrate into their processes. These silo-busting takeaways will bring together your colleagues and systems, creating a pipeline that integrates and benefits your entire organization. We will touch on donor acquisition, prospecting, screenings, automation, and more best practices to assist with major gift asks and help all aspects of your fundraising.

Join the Conquer Cancer, the ASCO Foundation, and their partner Donorly for an immersive panel on the ways donor research can boost your Annual Giving and Major Gifts fundraising efforts.