AFP West Michigan: Planning Your Way to a Successful AFP Donor Retention: A Self-Assessment Workshop
AFP West Michigan welcomes Erik Daubert, MBA, ACFRE, CNPM, CFRM, WFR Nonprofit Management Specialist to present The AFP Donor Retention - a Self-Assessment Workshop. The workshop is based on data collected via the Fundraising Effectiveness Project. The 8-hour workshop includes small group work on a fictional case study based on real data, making the learning experience substantive and enjoyable. The focus of this workshop is developing a donor retention plan based on what research indicates really works. It shows the value of tracking overall gains and losses in gifts and donors - and then using that information to develop cultivation strategies to improve donor retention. 8.0 points of CFRE Credit Category 1.B.