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The time is now! There has never been a more important time to combine analytics and stewardship. While this is a time of uncertainty, we know that the science of fundraising is solid. Using key metrics and overlaying strong stewardship is the proven formula to build donor engagement during trying...
Kevin J. Foyle is the senior vice president for development and public affairs and chief development officer for the University of Texas Health Science Center at Houston (UTHealth Houston). He leads the fundraising program for the most comprehensive academic health center in the UT System and the US...
Paula Attfield, the chair of the Association of Fundraising Professionals (AFP) Canada, released the following statement about the recent Maclean’s article, Canada’s Best Charities 2020: Top 100. AFP Canada appreciates articles that highlight the importance of giving and agrees with Maclean’s that...
The AFP Foundation for Philanthropy – Canada understands the importance of providing continued resources during these unusual times. One of our goals is to provide educational opportunities to the fundraising profession throughout Canada. We are pleased to offer a series of three complimentary...
Above: Original text from the National Society of Fund Raisers charter. It was winter in New York City, 1959. There, at the famous Childs Restaurant on Fifth Avenue, three prominent fundraisers met for lunch and made a decision that would alter the fabric of fundraising in ways they couldn’t imagine...
Imagine yourself sitting in the sunlight. Your work for the day is done. Your volunteers are working on your event logistics for you. More volunteers are making sure that those thank you notes are printed, and they are entering donations into your database too. One of your volunteers comes around...
Above: Greater Dallas 2018 AFP National Philanthropy Day (NPD) celebration. I bet you’ve had this conversation with yourself: “We had a great special event; however, the net was not what we projected. Did we focus too much on the event and not enough on the fundraising? Did the committee understand...
The visual aspect of the AFP brand can only be established through accurate and consistent usage of our common name and logo throughout North America and the world. To ensure accurate and consistent visual brand identity, the Official AFP Guide to Logo Usage and Brand Protection must be followed.
We don’t know what we don’t know: Authors, editors and website to the rescue Development officers, whether leading a one-person shop or a team of 25, are pressed for time. You are driven by mailings, visits, planning for committee meetings and preparing for the next campaign, whether it be a giving...
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