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[null,2016,2015,"Under 100",null,null,null,null,3589253,1698466,57932675,258842,8709409,7772468,280703,13453923,11730780,330594,11730780,10077376,216544,5776946,1458224,48383813,472666,16021173,1833543,61198019,8078146,254110144,138648,4802430,12777037,null,{"$f":"SUM(I5:AG5)","v":542832602}]
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[null,2016,2015,"250-1000",null,null,null,null,4178994,355901,154845821,118976,32601581,86595481,343351,160454265,48390402,144284,48390402,101128437,247312,54446939,232821,97394932,237596,65692272,440630,163190107,1000961,416908122,68854,19037849,3066517,null,1459512807]
[null,2016,2015,"1000-5000",null,null,null,null,3424634,151321,249941785,59286,61621082,268197705,274757,507190034,94125107,75414,94125107,231480796,143873,121798849,89204,147986427,114275,117494625,220135,291861483,371207,610552297,34372,36614879,1455163,null,2839403817]
[null,2016,2015,"5000up",null,null,null,null,743356,41325,966479634,23582,425365970,834711157,67062,1820059529,364930049,26955,364930049,1758384162,62315,789072012,27404,642737921,42790,727189959,61564,1340355999,109835,2731844988,13996,258887021,467149,null,13026635783]
[null,2015,2014,"Under 100",null,null,null,null,3475992,1833543,61198019,248720,8166562,5949853,223841,10400057,9599795,276127,9599795,8018459,176501,4621180,1047990,34437427,388661,12764549,1303582,42864051,6622017,205774235,126242,4260680,11078571,null,444456449]
[null,2015,2014,"100-250",null,null,null,null,2908399,771947,93014845,183931,17213465,17216433,251341,32763529,19671634,195007,19671634,24740782,192606,13417365,365899,45633967,274074,25710485,553771,63628722,1835879,233174873,100458,9533810,4558880,null,627583736]
[null,2015,2014,"250-1000",null,null,null,null,3878780,440630,163190107,120552,30948969,65147700,302064,119893559,42582951,136550,42582951,78857775,205568,42585936,165075,66072306,193734,50213538,322236,109152697,768328,319567273,67809,17619980,2710616,null,1157727684]
[null,2015,2014,"1000-5000",null,null,null,null,2945102,220135,291861483,60930,58644774,179120907,228742,335894798,79831098,69631,79831098,176996547,118085,93052506,62932,99088480,90142,86871067,151118,185386345,282065,462643630,34553,34205188,1303842,null,2168995198]
[null,2015,2014,"5000up",null,null,null,null,744478,61564,1340355999,23471,400304021,749832738,63844,1640249613,306254248,24199,306254248,1415728101,53448,640789368,20029,461113227,33701,570345493,46492,930717981,82478,2150880052,13444,220042252,425824,null,11134460313]
[null,2014,2013,"Under 100",null,null,null,null,2641460,1303582,42864051,238078,7666711,4804385,185242,8337994,8026149,235901,8026149,6769732,150318,3875181,847787,27604768,380012,12242432,1015145,33072303,5638818,173445120,120670,4005758,9245028,null,362742774]
[null,2014,2013,"100-250",null,null,null,null,2236739,553771,63628722,174968,15812305,13755213,206325,25421208,16317491,169950,16317491,21744708,173913,11793576,285909,34969804,258778,23683342,401830,45965271,1508609,191455846,95889,8850341,3786933,null,499568932]
[null,2014,2013,"250-1000",null,null,null,null,3133796,322236,109152697,114305,27840939,45652283,228070,84122782,34222539,118069,34222539,82060740,220311,47535313,130551,50653742,180566,45481531,233692,78610040,625366,260178202,64158,15809247,2269986,null,923183700]
[null,2014,2013,"1000-5000",null,null,null,null,2291908,151118,185386345,57216,51512319,121640395,168195,220977189,65073025,61441,65073025,173485329,131562,98959222,50254,75269123,82239,76240194,110422,129386740,229523,375869312,32298,29855375,1083707,null,1673177476]
[null,2014,2013,"5000up",null,null,null,null,641620,46492,930717981,22568,380904552,648054534,57582,1405276313,242619744,21041,242619744,1166130244,47538,543755220,15410,363168677,30590,450961151,33013,668616735,66482,1758451953,12899,214711699,364260,null,9017348042]
[null,2013,2012,"Under 100",null,null,null,null,2241177,1015145,33072303,231814,7300424,4884739,183585,8205854,7167206,220162,7167206,6529501,148554,3701675,790267,25256277,362027,11293974,948861,30387301,4861992,148113978,121741,3922543,7941446,null,316069752]
[null,2013,2012,"100-250",null,null,null,null,1947559,401830,45965271,166050,14560563,12744243,197016,23588726,15386713,163626,15386713,20301908,166353,10969281,254744,30654010,240738,21583879,363621,40739210,1266373,160711138,92074,8216297,3233162,null,429301098]
[null,2013,2012,"250-1000",null,null,null,null,2912996,233692,78610040,107788,25221450,43809072,221745,80259623,38700789,134066,38700789,64481899,180276,35278930,114906,43182363,162966,39750098,209565,67509454,520603,216733358,61615,14564263,1947750,null,793610096]
[null,2013,2012,"1000-5000",null,null,null,null,2126445,110422,129386740,53623,46254554,108445119,161485,199425367,64228647,67650,64228647,134585308,100511,72412758,44989,64358245,73476,65048929,96838,108372655,191667,313583917,31035,27445957,932589,null,1401767573]
[null,2013,2012,"5000up",null,null,null,null,580594,33013,668616735,20992,318022530,558920635,54646,1172786069,211301207,19635,211301207,1017676257,43875,500207812,13222,366615536,27721,457649320,28875,601281608,55488,1566668254,12289,181720638,317768,null,7833975926]
[null,2012,2011,"Under 100",null,null,null,null,2140240,948861,30387301,217751,6695968,4522358,176305,7690281,6729808,214016,6729808,6361243,147662,3628340,752139,23524535,352172,10865697,905072,28310569,4151628,125363868,117049,3684310,6926301,null,281543282]
[null,2012,2011,"100-250",null,null,null,null,1837218,363621,40739210,155278,13263851,12042516,189250,22212022,14195133,154514,14195133,19147392,159814,10260537,232964,27637364,224622,19783121,335550,36849710,1060449,134605652,89614,7753391,2831332,null,380319258]
[null,2012,2011,"250-1000",null,null,null,null,2696329,209565,67509454,99630,22474621,40504604,212738,74686091,34252197,126667,34252197,57320685,165359,31001859,106020,39193889,147610,35094683,196158,61081685,434752,181092440,59055,13435222,1714058,null,698067568]
[null,2012,2011,"1000-5000",null,null,null,null,1891031,96838,108372655,47900,38975525,90931906,146495,167533270,57265963,64262,57265963,121414291,92616,64518834,42530,58813776,67393,57745315,93206,98794866,160732,262608323,28764,23799103,822167,null,1211593724]
[null,2012,2011,"5000up",null,null,null,null,541441,28875,601281608,18885,278523984,494032023,50347,1040304968,211408378,18880,211408378,1008038269,42112,480644014,12741,261231612,25577,353033300,28093,493338531,47165,1217492661,11224,138320019,284755,null,6790167840]
[null,2011,2010,"Under 100",null,null,null,null,2060792,905072,28310569,210586,6310095,4141969,169387,7216647,6653107,211943,6653107,6186916,145306,3513224,734813,22825998,328834,10069485,888222,27529616,3488554,104561725,115202,3547738,5977440,null,252756347]
[null,2011,2010,"100-250",null,null,null,null,1731338,335550,36849710,141151,11805767,11190919,179904,20816015,13455144,148806,13455144,18482835,155753,9878893,236737,27925283,212815,18731304,339733,37002208,879539,111667700,83498,7098648,2467711,null,345272105]
[null,2011,2010,"250-1000",null,null,null,null,2435461,196158,61081685,90431,20007028,37110872,202508,68119659,28296740,111731,28296740,53610223,157566,28860946,107241,38792160,135485,32042934,195749,59574258,359823,149830583,54371,12202412,1504493,null,623377257]
[null,2011,2010,"1000-5000",null,null,null,null,1662312,93206,98794866,44256,35284174,78398661,134206,145174053,47777429,53964,47777429,112265394,87664,59140726,40978,53621073,61476,52202106,88931,89743096,133355,217497663,26568,21751540,725329,null,1062580455]
[null,2011,2010,"5000up",null,null,null,null,501935,28093,493338531,17439,220370961,467158154,47209,983684909,175612075,17459,175612075,913068973,39457,454737104,12130,266755657,23117,310496785,26216,460680820,39721,1012061623,10462,131133369,255880,null,6065730154]
[null,2010,2009,"Under 100",null,null,null,null,1976174,888222,27529616,193117,5741510,3941267,161406,6824311,6172158,199817,6172158,6346818,147721,3609884,672426,20858813,310627,9446350,816239,25272944,2850107,84635471,106868,3264426,5072368,null,223210818]
[null,2010,2009,"100-250",null,null,null,null,1669099,339733,37002208,130405,10938211,10638774,172243,19825873,12387249,138580,12387249,17977724,153054,9631942,205813,23919553,188162,16352025,305140,32596367,700685,88927504,77734,6590186,2132161,null,305387674]
[null,2010,2009,"250-1000",null,null,null,null,2187471,195749,59574258,84264,18617456,33194552,189962,61573964,24046435,99049,24046435,48329615,145507,26040821,93291,32826834,116239,26626504,175606,51240068,286776,119451473,51931,11616654,1308335,null,542119249]
[null,2010,2009,"1000-5000",null,null,null,null,1439488,88931,89743096,41977,32875101,67184133,120131,127187192,41521072,48061,41521072,100170448,79188,52938202,36065,46403624,52714,43246166,79818,78734925,108686,177677595,26193,20890871,632123,null,922846872]
[null,2010,2009,"5000up",null,null,null,null,460765,26216,460680820,16614,203484935,458953491,44528,947459339,164610908,16310,164610908,745473302,35704,356855641,10866,230808594,20547,282876085,24535,417574464,33227,825560671,10513,130022616,227787,null,5389899386]
[null,2009,2008,"Under 100",null,null,null,null,1879181,816239,25272944,180480,5340353,4000526,162848,6945811,5771001,189799,5771001,6040696,142631,3435293,618869,19058461,275452,8427906,764845,23430876,2276923,66708161,108939,3338669,4184146,null,195142050]
[null,2009,2008,"100-250",null,null,null,null,1563440,305140,32596367,115999,9548339,10038934,164472,18828113,11300090,127603,11300090,16973660,144638,9002419,196577,22604269,164629,14622161,293068,30754799,551535,69940515,76318,6375285,1792428,null,269380888]
[null,2009,2008,"250-1000",null,null,null,null,1910677,175606,51240068,72834,15271169,28680335,169190,53119746,21252293,89214,21252293,45753873,137204,24140661,94050,33041853,104739,25263954,169487,49705698,226848,94476464,49527,10524050,1112586,null,478034419]
[null,2009,2008,"1000-5000",null,null,null,null,1218984,79818,78734925,34544,25766170,56700172,100421,105395755,37314091,43871,37314091,99661763,77505,51314498,39185,51223209,49609,44270490,77992,81827767,88019,144016224,23920,17954102,543192,null,833870317]
[null,2009,2008,"5000up",null,null,null,null,413287,24535,417574464,13729,180965238,344508572,36909,715148146,148162531,14606,148162531,889702472,38176,420871998,12763,263616387,19918,283432239,26233,483893870,27770,698143216,9605,127398940,201571,null,5122419706]
[null,2008,2007,"Under 100",null,null,null,null,1749450,764845,23430876,146841,4344566,3874162,156798,6653642,5629845,185242,5629845,5739105,135874,3239661,580004,17887293,245839,7513352,733335,22526299,1758360,50596625,100096,3050660,3367907,null,170040522]
[null,2008,2007,"100-250",null,null,null,null,1428834,293068,30754799,94234,7918381,9567481,155962,17751400,10722273,120414,10722273,15783866,134241,8392260,193118,21890649,143801,13075855,294219,30408354,412574,52330443,67967,5797917,1487288,null,239941671]
[null,2008,2007,"250-1000",null,null,null,null,1686022,169487,49705698,59276,13065384,26820862,158009,49351372,19546754,82065,19546754,42069786,125560,22323102,93203,31890925,89209,22081501,170635,49181488,167660,69707918,43796,9810084,936980,null,428883530]
[null,2008,2007,"1000-5000",null,null,null,null,1065748,77992,81827767,28501,23056495,54228675,93832,102334008,35207358,40362,35207358,90989793,69904,46744100,40001,50613588,41478,38816566,80571,83459648,65715,107419834,21381,17650255,463374,null,769644304]
[null,2008,2007,"5000up",null,null,null,null,381657,26233,483893870,11799,176015532,387873192,37250,791942171,144408028,13803,144408028,792699603,33287,333162600,13908,259036534,16603,235982565,28985,498001535,21266,536309332,8953,127390105,177036,null,4911893875]
[null,2007,2006,"Under 100",null,null,null,null,1661774,733335,22526299,111150,3316919,3662756,154908,6387085,5332306,175779,5332306,5455864,128585,3081147,557870,16681121,191556,5735022,742187,22010851,1290462,36018711,101075,3060979,2603062,null,147053109]
[null,2007,2006,"100-250",null,null,null,null,1339280,294219,30408354,69894,6002495,9168338,149914,17012435,10073874,113962,10073874,14066786,119547,7542970,192749,21240009,101838,9246550,316217,31508919,284020,36028418,66105,5737235,1194220,null,212352222]
[null,2007,2006,"250-1000",null,null,null,null,1523807,170635,49181488,44470,9998289,24922524,150197,46167728,17675318,74560,17675318,36061335,108184,19387011,91321,29624823,61529,15299966,187587,51766851,112895,46810211,42685,9691013,767493,null,377597238]
[null,2007,2006,"1000-5000",null,null,null,null,948786,80571,83459648,20780,17433922,50880605,88945,96862710,31539222,35872,31539222,77644686,59409,40560478,40313,48698872,28321,26127718,93733,95440622,44402,72512413,20224,17077385,385382,null,691624241]
[null,2007,2006,"5000up",null,null,null,null,353409,28985,498001535,8480,110399517,373554650,36870,824428012,122660652,12695,122660652,646354355,27821,264510204,14662,283901101,11202,185974072,35398,584838673,14498,399401380,8207,103965426,150803,null,4521353259]
[null,2006,2005,"Under 100",null,null,null,null,1559924,742187,22010851,20481,544937,3561925,149656,6226128,4968635,166741,4968635,5495815,129633,3116520,723136,21386633,36981,956830,1127540,34196482,858567,22942765,11709,322603,1869727,null,138095041]
[null,2006,2005,"100-250",null,null,null,null,1219753,316217,31508919,9044,665423,8401772,139075,15645857,9034353,103266,9034353,13096264,110408,6941006,261254,27949315,12075,950263,583784,56190406,164568,20924448,5420,407899,900001,null,204575143]
[null,2006,2005,"250-1000",null,null,null,null,1348841,187587,51766851,4269,767962,21221763,134366,39630368,14171498,61666,14171498,32699177,97903,17247287,133937,40601408,5353,1029027,409271,105033603,64924,26840059,2629,482116,596858,null,368710221]
[null,2006,2005,"1000-5000",null,null,null,null,834463,93733,95440622,1408,971897,40709429,76338,79660425,24698524,29350,24698524,66962794,52031,34119638,59143,65268495,1670,1261194,211078,193436901,25141,41046244,863,603041,304811,null,670567757]
[null,2006,2005,"5000up",null,null,null,null,320603,35398,584838673,619,10687542,300586225,31947,662112475,98666948,10922,98666948,564878032,24364,256139193,21561,389018643,715,15770704,86420,1320835422,8315,246209238,348,4193134,121818,null,4553266207]
[null,2005,2004,"Under 100",null,null,null,null,1571884,1127540,34196482,21070,534804,478183,22347,838699,402985,16949,402985,699838,18241,396866,42635,986853,37413,983903,59362,1371764,329101,7219069,11029,292018,1127540]
[null,2005,2004,"100-250",null,null,null,null,1111884,583784,56190406,8027,561920,801456,15029,1464521,558563,7656,558563,1187079,11582,656556,5733,569619,12178,939341,11462,914791,26756,3375658,4731,339965,583784]
[null,2005,2004,"250-1000",null,null,null,null,1143892,409271,105033603,3565,608215,1296572,9563,2362684,690838,3729,690838,1866236,7097,1027532,2310,702186,5333,1007280,5167,1113657,8841,3625727,2194,390312,409271]
[null,2005,2004,"1000-5000",null,null,null,null,669459,211078,193436901,1205,783587,1377702,2879,2618053,961756,1295,961756,2068097,2075,1100138,791,915342,1630,1136266,1628,1459007,3470,5652757,714,490019,211078,{"$f":"SUM(AH5:AH60)","v":0},107830647006]
[null,2005,2004,"5000up",null,null,null,null,269271,86420,1320835422,545,13258203,10499385,1086,21216805,5195294,601,5195294,20469641,857,8414830,322,9583034,693,30054984,598,15540625,1496,59041467,305,10192633,86420]

{"sheet":"StepByStep","index":1,"n_rows":43,"n_cols":14,"rows_kept":43,"cut":false,"hidden":true,"merged":[]}
["StepByStep",null,"Fundraising Effectiveness Project (FEP)",null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[]
["RUN Macro"]
[null,null,"FEP Fundraising Fitness Test Using \"6YearData1\" Summary Input Data"]
[]
["NFFS-2017 7-15-17 - 7,015 organizations "]
[]
[]
[null,null,null,null,null,null,"Initial Year2"]
[null,"Growth-in-Giving is measured for Year2 -------->",null,null,null,"Year2: ",2016,"<-- Always the most current year",null,null,null,null,null," "]
[null,null,null,null,null,"Year1: ",{"$f":"G10-1","v":2015},"<-- Always the prior year"]
[]
[]
["Step 1 - Select and copy (Ctrl-C) cells I1 to AG60 in AFP_FEP_Prelim_Data_Set_2017.xlsx file."]
["Step 2 - Paste (Ctrl-V) data copied into cell I5 of the \"6YearData1\" worksheet in this FFT-VBA-xlsm file. "]
["Step 3 - Run \"GiGextractToFEPdata\" macro."]
[null,"Enter Year2 above for the initial year to be analyzed"]
[null,"    First, delete prior data from row 2 down to end of data."]
["Step 2","Enter Year2 above for the initial year to be analyzed"]
["Step 3","Click on the \"FEP Fitness Test\" button ---------------------->",null,null,null,null,"    GiGextractToFEPdata"]
[null,"Can take up to 30 minutes -- or more"]
["Step 4","Print and/or save(*) FEP Analytics Tables 1 & 4 and other FEP report worksheets for analysis"]
[]
["Steps 5-7 replace results in Tables 1 & 4 for each additional Year2"]
["Step 5","Enter another Year2 for each additional year as needed using same gift data."]
["Step 6","Click on the \"FEP Indicators by Year2\" button ------------->",null,null,null,null,null,null,"   <---Macro calculates in worksheet \"FEPdata\""]
[null,"Can take up to 10 minutes -- or more"]
["Step 7","Repeat print-or-save Step 4 for each Year2.",null,null,null,null,null,null,null,"<-- MultiGift yearly analysis:"]
[null,null,null,null,null,null,null,null,null,"      Enter 'Only' to include MultiGift donors"]
["Additional \"FEP Growth-in-Giving (GiG) Reports\" are availble at www.afpnet.org/FEP",null,null,null,null,null,null,null,null,"      or 'Not' to exclude MultiGift donors."]
["1.  Goto www.afpnet.org/FEP, scroll down to and click on \"FEP Growth-in-Giving (GiG) Reports\"",null,null,null,null,null,null,null,null,"      Leave blank to skip MultiGift analysis."]
["and download the Excel-based \"GiG Reports Template\" that has 8 more very useful GiG reports."]
["2.  For instruction #2 in the \"GiG Reports Template,\" you can copy gain(loss) data sets from the FEP Fitness Test",null,null,null,null,null,null,null,null,"       Where \"X\" ="]
["to the \"DataInput\" worksheet.  Copy cells B12 to E18 in Fitness Test worksheets \"FEPdata,\" \"FEP100dn,\"",null,null,null,null,null,null,null,null,null,"From:",1,"times yearly"]
["\"FEP100to249.\" \"FEP250to999,\" \"FEP1000to4999,\" or \"FEP5000up\"to cells B22 to E28 in the \"DataInput\" worksheet",null,null,null,null,null,null,null,null,null,"To:",100,"times yearly"]
["of the \"GiG Reports Template\" and print and/or save the 8 GiG reports."]
["3.  Other useful FEP data and guidance can be found at www.afpnet.org/FEP."]
[]
["Questions or comments"]
["Email FEP@afpnet.org"]
[]
["(*) Save FEP report worksheets by copying them (Alt-E;M;Alt-C) to new worksheets in a separate or new workbook."]
["     Then selecting and copying all cells (A1 to Xn) in each new workbook and pasting in cell A1 as values (Alt-E;S;V)."]

{"sheet":"TOP Indicators","index":2,"n_rows":103,"n_cols":8,"rows_kept":103,"cut":false,"hidden":false,"merged":[]}
["Top Actionable Indicators",null,"FEP Fundraising Fitness Test",null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[null,"See \"All Indicators\" worksheet for details and",null,{"$f":"StepByStep!$A$6","v":"NFFS-2017 7-15-17 - 7,015 organizations "}]
[null,"formulas by \"Ind. No.\"",null,null,null,null,"<-- Year-end month"]
[null,"Fundraising Performance Indicators",null,null,null,null,"Year2: ",{"$f":"StepByStep!$G$10","v":2016}]
[null,"Using Gift Transaction Data By Giving Level/Range",null,null,null,null,"Year1: ",{"$f":"H4-1","v":2015}]
["Ind",null,null," ------------------------------- Giving Level/Range ------------------------------ "]
["No.","Fundraising Performance Indicator","All Donors","                               Under $100","$100-$249","$250-$999","$1,000- $4,999","                    $5,000 & Up"]
["Donor retention rate"]
[1,"New donor retention rate",{"$f":"(FEPdata!$B22-FEPdata!$B17)/FEPdata!$B22","v":0.30275564866959409},{"$f":"(FEP100Dn!$B22-FEP100Dn!$B17)/FEP100Dn!$B22","v":0.20469604476142639},{"$f":"(FEP100to249!$B22-FEP100to249!$B17)/FEP100to249!$B22","v":0.33590000349764942},{"$f":"(FEP250to999!$B22-FEP250to999!$B17)/FEP250to999!$B22","v":0.47161791071874359},{"$f":"(FEP1000to4999!$B22-FEP1000to4999!$B17)/FEP1000to4999!$B22","v":0.59477593295023512},{"$f":"(FEP5000Up!$B22-FEP5000Up!$B17)/FEP5000Up!$B22","v":0.55486972906243914}]
[2,"Repeat donor retention rate",{"$f":"(FEPdata!$B19 - FEPdata!$B22-FEPdata!$B18)/(FEPdata!$B19 - FEPdata!$B22)","v":0.61950863300938752},{"$f":"(FEP100Dn!$B19 - FEP100Dn!$B22-FEP100Dn!$B18)/(FEP100Dn!$B19 - FEP100Dn!$B22)","v":0.48911356394592237},{"$f":"(FEP100to249!$B19 - FEP100to249!$B22-FEP100to249!$B18)/(FEP100to249!$B19 - FEP100to249!$B22)","v":0.59510381158971182},{"$f":"(FEP250to999!$B19 - FEP250to999!$B22-FEP250to999!$B18)/(FEP250to999!$B19 - FEP250to999!$B22)","v":0.68930896233200045},{"$f":"(FEP1000to4999!$B19 - FEP1000to4999!$B22-FEP1000to4999!$B18)/(FEP1000to4999!$B19 - FEP1000to4999!$B22)","v":0.76062448155378848},{"$f":"(FEP5000Up!$B19 - FEP5000Up!$B22-FEP5000Up!$B18)/(FEP5000Up!$B19 - FEP5000Up!$B22)","v":0.74060692765606628}]
[3,"Overall donor retention rate",{"$f":"(FEPdata!$B19-FEPdata!$B17-FEPdata!$B18)/FEPdata!$B19","v":0.456914077732202},{"$f":"(FEP100Dn!$B19-FEP100Dn!$B17-FEP100Dn!$B18)/FEP100Dn!$B19","v":0.30008036303648306},{"$f":"(FEP100to249!$B19-FEP100to249!$B17-FEP100to249!$B18)/FEP100to249!$B19","v":0.46964131645214041},{"$f":"(FEP250to999!$B19-FEP250to999!$B17-FEP250to999!$B18)/FEP250to999!$B19","v":0.6097303387192583},{"$f":"(FEP1000to4999!$B19-FEP1000to4999!$B17-FEP1000to4999!$B18)/FEP1000to4999!$B19","v":0.70828345445239793},{"$f":"(FEP5000Up!$B19-FEP5000Up!$B17-FEP5000Up!$B18)/FEP5000Up!$B19","v":0.69012828549482175}]
[4,"Database donor retention rate",{"$f":"C56","v":0.17979365499082989},9.8088733646243723E-2,0.20531336644088022,0.31502912990995402,0.42438424287605397,0.4225078905839032]
["Donor acquisition rate"]
["5a","New donors in Year 2",{"$f":"FEPdata!$D12","v":2910125},{"$f":"FEP100Dn!$D12","v":1698466},{"$f":"FEP100to249!$D12","v":663112},{"$f":"FEP250to999!$D12","v":355901},{"$f":"FEP1000to4999!$D12","v":151321},{"$f":"FEP5000Up!$D12","v":41325}]
["6a","New donor acquisition rate",{"$f":"C14/C$32","v":0.44888720859062259},0.61566930592362934,0.41578799522457538,0.29526433508881966,0.21694051665679842,0.18242939000379646]
["5b","Recaptured donors in Year 2",{"$f":"FEPdata!$D13","v":647686},{"$f":"FEP100Dn!$D13","v":258842},{"$f":"FEP100to249!$D13","v":187000},{"$f":"FEP250to999!$D13","v":118976},{"$f":"FEP1000to4999!$D13","v":59286},{"$f":"FEP5000Up!$D13","v":23582}]
["6b","Repeat donor re-acquisition rate",{"$f":"C16/C$32","v":9.9905660610188907E-2},9.3826473113906364E-2,0.11725372954643498,9.8705453290458323E-2,8.4995046758314777E-2,0.1041028402920636]
[5,"Donor gains (New + Recaptured)",{"$f":"FEPdata!$D12+FEPdata!$D13","v":3557811},{"$f":"FEP100Dn!$D12+FEP100Dn!$D13","v":1957308},{"$f":"FEP100to249!$D12+FEP100to249!$D13","v":850112},{"$f":"FEP250to999!$D12+FEP250to999!$D13","v":474877},{"$f":"FEP1000to4999!$D12+FEP1000to4999!$D13","v":210607},{"$f":"FEP5000Up!$D12+FEP5000Up!$D13","v":64907}]
[6,"Overall donor acquisition rate",{"$f":"C18/C$32","v":0.5487928692008115},0.70949577903753569,0.53304172477101042,0.39396978837927799,0.30193556341511318,0.28653223029586006]
["Donor gains, losses & net"]
[5,"Donor gains",{"$f":"FEPdata!$D12+FEPdata!$D13","v":3557811},{"$f":"FEP100Dn!$D12+FEP100Dn!$D13","v":1957308},{"$f":"FEP100to249!$D12+FEP100to249!$D13","v":850112},{"$f":"FEP250to999!$D12+FEP250to999!$D13","v":474877},{"$f":"FEP1000to4999!$D12+FEP1000to4999!$D13","v":210607},{"$f":"FEP5000Up!$D12+FEP5000Up!$D13","v":64907}]
[6,"Gains as % of Year 1 donors",{"$f":"C21/C$32","v":0.5487928692008115},0.70949577903753569,0.53304172477101042,0.39396978837927799,0.30193556341511318,0.28653223029586006]
[7,"Donor losses",{"$f":"FEPdata!$B17+FEPdata!$B18","v":3520813},{"$f":"FEP100Dn!$B17+FEP100Dn!$B18","v":1930890},{"$f":"FEP100to249!$B17+FEP100to249!$B18","v":845833},{"$f":"FEP250to999!$B17+FEP250to999!$B18","v":470417},{"$f":"FEP1000to4999!$B17+FEP1000to4999!$B18","v":203479},{"$f":"FEP5000Up!$B17+FEP5000Up!$B18","v":70194}]
[8,"Losses as % of Year 1 donors",{"$f":"C23/C$32","v":0.54308592226779795},0.69991963696351689,0.53035868354785953,0.39026966128074175,0.29171654554760201,0.3098717145051782]
[9,"Donors lost for every 100 gained",{"$f":"C23/C21*100","v":98.960090909831919},98.650289070498872,99.496654558458175,99.060809430652569,96.615497110732306,108.14550048530975]
[10,"Donor losses as % of gains",{"$f":"C25/100","v":0.98960090909831921},0.98650289070498876,0.99496654558458175,0.99060809430652563,0.96615497110732307,1.0814550048530975]
["9a","Net gain in donors",{"$f":"C21-C23","v":36998},26418,4279,4460,7128,-5287]
[11,"Net gain in donors",{"$f":"100-C25","v":1.0399090901680808},1.3497109295011285,0.50334544154182481,0.93919056934743139,3.3845028892676936,-8.1455004853097535]
[12,"Net gain in donors (%)",{"$f":"C28/100","v":1.0399090901680808E-2},1.3497109295011285E-2,5.0334544154182481E-3,9.3919056934743134E-3,3.3845028892676939E-2,-8.1455004853097535E-2]
["Number of donors"]
[13,"Overall donors retained",{"$f":"FEPdata!$B14+FEPdata!$B15+FEPdata!$B16","v":2962163},{"$f":"FEP100Dn!$B14+FEP100Dn!$B15+FEP100Dn!$B16","v":827841},{"$f":"FEP100to249!$B14+FEP100to249!$B15+FEP100to249!$B16","v":748999},{"$f":"FEP250to999!$B14+FEP250to999!$B15+FEP250to999!$B16","v":734947},{"$f":"FEP1000to4999!$B14+FEP1000to4999!$B15+FEP1000to4999!$B16","v":494044},{"$f":"FEP5000Up!$B14+FEP5000Up!$B15+FEP5000Up!$B16","v":156332}]
[14,"Year1 total donors",{"$f":"FEPdata!$B19","v":6482976},{"$f":"FEP100Dn!$B19","v":2758731},{"$f":"FEP100to249!$B19","v":1594832},{"$f":"FEP250to999!$B19","v":1205364},{"$f":"FEP1000to4999!$B19","v":697523},{"$f":"FEP5000Up!$B19","v":226526}]
[15,"Year2 total donors",{"$f":"FEPdata!$D19","v":6519974},{"$f":"FEP100Dn!$D19","v":2785149},{"$f":"FEP100to249!$D19","v":1599111},{"$f":"FEP250to999!$D19","v":1209824},{"$f":"FEP1000to4999!$D19","v":704651},{"$f":"FEP5000Up!$D19","v":221239}]
[16,"Percent of Year2 donors by range ",{"$f":"C33/$C33","v":1},0.42717179547035006,0.24526340135712196,0.18555656817036387,0.10807573772533449,3.3932497276829635E-2]
["Amount of gifts"]
[17,"Amount of gift$ Year2",{"$f":"FEPdata!$E19","v":6135742661},{"$f":"FEP100Dn!$E19","v":97603733},{"$f":"FEP100to249!$E19","v":186815869},{"$f":"FEP250to999!$E19","v":450739008},{"$f":"FEP1000to4999!$E19","v":1034676857},{"$f":"FEP5000Up!$E19","v":4365907194}]
[18,"Percent of Year2 gift$ by range ",{"$f":"C36/$C36","v":1},1.5907403291273724E-2,3.0447148669946477E-2,7.3461198244995959E-2,0.16863107111330006,0.71155317868048373]
[19,"Average gift size in Year2",{"$f":"C36/C33","v":941.06857803420689},35.044348794265588,116.82482892056899,372.56576824397598,1468.3536346361532,19733.894991389403]
[null,null,null,null,null,null,null,"Page 2"]
[null,"Fundraising Performance Indicator","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up"]
[]
["Dollar gains, losses & net"]
[20,"Dollar gains",{"$f":"FEPdata!$E12+FEPdata!$E13+FEPdata!$E14-FEPdata!$C14","v":3384586287},{"$f":"FEP100Dn!$E12+FEP100Dn!$E13+FEP100Dn!$E14-FEP100Dn!$C14","v":72323539},{"$f":"FEP100to249!$E12+FEP100to249!$E13+FEP100to249!$E14-FEP100to249!$C14","v":123207390},{"$f":"FEP250to999!$E12+FEP250to999!$E13+FEP250to999!$E14-FEP250to999!$C14","v":261306186},{"$f":"FEP1000to4999!$E12+FEP1000to4999!$E13+FEP1000to4999!$E14-FEP1000to4999!$C14","v":550555196},{"$f":"FEP5000Up!$E12+FEP5000Up!$E13+FEP5000Up!$E14-FEP5000Up!$C14","v":2377193976}]
[21,"Gains as % of Year 1 dollars",{"$f":"C43/FEPdata!$C$19","v":0.57791904550360296},{"$f":"D43/FEP100Dn!$C$19","v":0.76951715267901122},{"$f":"E43/FEP100to249!$C$19","v":0.69972061014067422},{"$f":"F43/FEP250to999!$C$19","v":0.65457211531086235},{"$f":"G43/FEP1000to4999!$C$19","v":0.6407133999110376},{"$f":"H43/FEP5000Up!$C$19","v":0.54926516988105878}]
[22,"Dollar losses",{"$f":"FEPdata!$C17+FEPdata!$C18+FEPdata!$C16-FEPdata!$E16","v":3105349504},{"$f":"FEP100Dn!$C17+FEP100Dn!$C18+FEP100Dn!$C16-FEP100Dn!$E16","v":68705416},{"$f":"FEP100to249!$C17+FEP100to249!$C18+FEP100to249!$C16-FEP100to249!$E16","v":112472357},{"$f":"FEP250to999!$C17+FEP250to999!$C18+FEP250to999!$C16-FEP250to999!$E16","v":209768702},{"$f":"FEP1000to4999!$C17+FEP1000to4999!$C18+FEP1000to4999!$C16-FEP1000to4999!$E16","v":375162999},{"$f":"FEP5000Up!$C17+FEP5000Up!$C18+FEP5000Up!$C16-FEP5000Up!$E16","v":2339240030}]
["22a","Net gain in gifts",{"$f":"C43-C45","v":279236783},3618123,10735033,51537484,175392197,37953946]
[23,"Losses as % of Year 1 dollars",{"$f":"C45/FEPdata!$C$19","v":0.53023928750165938},{"$f":"D45/FEP100Dn!$C$19","v":0.7310205892157321},{"$f":"E45/FEP100to249!$C$19","v":0.63875410609704286},{"$f":"F45/FEP250to999!$C$19","v":0.52547069434534521},{"$f":"G45/FEP1000to4999!$C$19","v":0.43659920450575718},{"$f":"H45/FEP5000Up!$C$19","v":0.54049567912522889}]
[24,"Dollars lost for every $100 gained",{"$f":"C45/C43*100","v":91.749751392879759},94.997309243951676,91.287021825557702,80.276975149757845,68.142667933334707,98.40341400898788]
[25,"Loss per dollar gained (%)",{"$f":"C48/100","v":0.91749751392879764},0.94997309243951678,0.91287021825557702,0.80276975149757845,0.68142667933334711,0.98403414008987877]
[26,"Net gain in gifts per $100 gained",{"$f":"100-C48","v":8.2502486071202412},5.0026907560483238,8.7129781744422985,19.723024850242155,31.857332066665293,1.5965859910121196]
[27,"Net gain in dollars (%)",{"$f":"C50/100","v":8.2502486071202419E-2},5.0026907560483239E-2,8.7129781744422985E-2,0.19723024850242155,0.31857332066665295,1.5965859910121196E-2]
[]
[null,"Database & one-time donors"]
[28,"Prior donors retained in Year2",{"$f":"FEPdata!$D19-FEPdata!$D12","v":3609849},{"$f":"FEP100Dn!$D19-FEP100Dn!$D12","v":1086683},{"$f":"FEP100to249!$D19-FEP100to249!$D12","v":935999},{"$f":"FEP250to999!$D19-FEP250to999!$D12","v":853923},{"$f":"FEP1000to4999!$D19-FEP1000to4999!$D12","v":553330},{"$f":"FEP5000Up!$D19-FEP5000Up!$D12","v":179914}]
[29,"Donors in database end of Year1",{"$f":"FEPdata!$B23","v":20077733},{"$f":"FEP100Dn!$B23","v":11078571},{"$f":"FEP100to249!$B23","v":4558880},{"$f":"FEP250to999!$B23","v":2710616},{"$f":"FEP1000to4999!$B23","v":1303842},{"$f":"FEP5000Up!$B23","v":425824}]
[30,"Database donor retention rate",{"$f":"C54/C55","v":0.17979365499082989},9.8088733646243723E-2,0.20531336644088022,0.31502912990995402,0.42438424287605397,0.4225078905839032]
[31,"Total donors in database",{"$f":"FEPdata!$K$23","v":22987858},{"$f":"FEP100Dn!$K$23","v":12777037},{"$f":"FEP100to249!$K$23","v":5221992},{"$f":"FEP250to999!$K$23","v":3066517},{"$f":"FEP1000to4999!$K$23","v":1455163},{"$f":"FEP5000Up!$K$23","v":467149}]
[32,"Total monthly donors in database",{"$f":"FEPdata!$K$25","v":0.05},{"$f":"FEP100Dn!$K$25","v":0.01},{"$f":"FEP100to249!$K$25","v":0.01},{"$f":"FEP250to999!$K$25","v":0.01},{"$f":"FEP1000to4999!$K$25","v":0.01},{"$f":"FEP5000Up!$K$25","v":0.01}]
[33,"Monthly donors as % of total",{"$f":"C58/C57","v":2.1750612867018757E-9},7.8265406917112317E-10,1.9149780390318483E-9,3.2610287175971958E-9,6.8720823715281381E-9,2.1406446337249999E-8]
[34,"One time lapsed donors",{"$f":"FEPdata!$B24","v":11908212},{"$f":"FEP100Dn!$B24","v":8078146},{"$f":"FEP100to249!$B24","v":2348063},{"$f":"FEP250to999!$B24","v":1000961},{"$f":"FEP1000to4999!$B24","v":371207},{"$f":"FEP5000Up!$B24","v":109835}]
[35,"One time lapsed-donor rate",{"$f":"C60/C55","v":0.59310540687038726},0.72916859042560633,0.51505260063875336,0.36927436420356113,0.28470244093992986,0.25793520327647101]
["Growth in giving (GiG)"]
[36,"Total gifts raised in Year1",{"$f":"FEPdata!$C19","v":5856505878},{"$f":"FEP100Dn!$C19","v":93985610},{"$f":"FEP100to249!$C19","v":176080836},{"$f":"FEP250to999!$C19","v":399201524},{"$f":"FEP1000to4999!$C19","v":859284660},{"$f":"FEP5000Up!$C19","v":4327953248}]
[37,"Total gifts raised in Year2",{"$f":"FEPdata!$E19","v":6135742661},{"$f":"FEP100Dn!$E19","v":97603733},{"$f":"FEP100to249!$E19","v":186815869},{"$f":"FEP250to999!$E19","v":450739008},{"$f":"FEP1000to4999!$E19","v":1034676857},{"$f":"FEP5000Up!$E19","v":4365907194}]
[38,"Net growth in giving",{"$f":"C64-C63","v":279236783},3618123,10735033,51537484,175392197,37953946]
[39,"Overall rate of growth in gifts",{"$f":"C65/C63","v":4.7679758001943559E-2},3.8496563463279114E-2,6.0966504043631416E-2,0.12910142096551716,0.20411419540528047,8.7694907558299017E-3]
["Growth in donors"]
[40,"Total donors in Year1",{"$f":"FEPdata!$B19","v":6482976},{"$f":"FEP100Dn!$B19","v":2758731},{"$f":"FEP100to249!$B19","v":1594832},{"$f":"FEP250to999!$B19","v":1205364},{"$f":"FEP1000to4999!$B19","v":697523},{"$f":"FEP5000Up!$B19","v":226526}]
[41,"Total donors in Year2",{"$f":"FEPdata!$D19","v":6519974},{"$f":"FEP100Dn!$D19","v":2785149},{"$f":"FEP100to249!$D19","v":1599111},{"$f":"FEP250to999!$D19","v":1209824},{"$f":"FEP1000to4999!$D19","v":704651},{"$f":"FEP5000Up!$D19","v":221239}]
[42,"Net growth in donors",{"$f":"C69-C68","v":36998},26418,4279,4460,7128,-5287]
[43,"Overall rate of growth in donors",{"$f":"C70/C68","v":5.7069469330134799E-3},9.5761420740188147E-3,2.6830412231507771E-3,3.7001270985362097E-3,1.021901786751118E-2,-2.3339484209318136E-2]
[null,null,null,null,null,null,null,"Page 3"]
[null,"FEP Gain/Loss                                      Fundraising Performance Indicator","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up"]
[]
["Distribution of Year2 donors & gifts:"]
[44,"Total number of Year 2 donors",{"$f":"FEPdata!$D19","v":6519974},{"$f":"FEP100Dn!$D19","v":2785149},{"$f":"FEP100to249!$D19","v":1599111},{"$f":"FEP250to999!$D19","v":1209824},{"$f":"FEP1000to4999!$D19","v":704651},{"$f":"FEP5000Up!$D19","v":221239}]
[45,"Total gifts they gave in Year2",{"$f":"FEPdata!$E19","v":6135742661},{"$f":"FEP100Dn!$E19","v":97603733},{"$f":"FEP100to249!$E19","v":186815869},{"$f":"FEP250to999!$E19","v":450739008},{"$f":"FEP1000to4999!$E19","v":1034676857},{"$f":"FEP5000Up!$E19","v":4365907194}]
[46,"New donors in Year2 %",{"$f":"FEPdata!$D12/FEPdata!$D$19","v":0.44633997006736531},{"$f":"FEP100Dn!$D12/FEP100Dn!$D$19","v":0.60982949206667214},{"$f":"FEP100to249!$D12/FEP100to249!$D$19","v":0.41467540402135938},{"$f":"FEP250to999!$D12/FEP250to999!$D$19","v":0.29417584706535826},{"$f":"FEP1000to4999!$D12/FEP1000to4999!$D$19","v":0.21474602320865221},{"$f":"FEP5000Up!$D12/FEP5000Up!$D$19","v":0.18678894769909465}]
[47,"% of gifts they gave in Year2",{"$f":"FEPdata!$E12/FEPdata!$E$19","v":0.24700830131506715},{"$f":"FEP100Dn!$E12/FEP100Dn!$E$19","v":0.59354978769100974},{"$f":"FEP100to249!$E12/FEP100to249!$E$19","v":0.46237751355052176},{"$f":"FEP250to999!$E12/FEP250to999!$E$19","v":0.34353765316890433},{"$f":"FEP1000to4999!$E12/FEP1000to4999!$E$19","v":0.24156506769146766},{"$f":"FEP5000Up!$E12/FEP5000Up!$E$19","v":0.22136971562936983}]
[48,"Previously lapsed donors in Year2 %",{"$f":"FEPdata!$D13/FEPdata!$D$19","v":9.9338739694360745E-2},{"$f":"FEP100Dn!$D13/FEP100Dn!$D$19","v":9.2936499986176688E-2},{"$f":"FEP100to249!$D13/FEP100to249!$D$19","v":0.11693997477348352},{"$f":"FEP250to999!$D13/FEP250to999!$D$19","v":9.8341576956648233E-2},{"$f":"FEP1000to4999!$D13/FEP1000to4999!$D$19","v":8.4135266961942859E-2},{"$f":"FEP5000Up!$D13/FEP5000Up!$D$19","v":0.10659061015462916}]
[49,"% of gifts they gave in Year2",{"$f":"FEPdata!$E13/FEPdata!$E$19","v":8.9080976696457315E-2},{"$f":"FEP100Dn!$E13/FEP100Dn!$E$19","v":8.9232334996859189E-2},{"$f":"FEP100to249!$E13/FEP100to249!$E$19","v":9.7849861994325549E-2},{"$f":"FEP250to999!$E13/FEP250to999!$E$19","v":7.2329175911928167E-2},{"$f":"FEP1000to4999!$E13/FEP1000to4999!$E$19","v":5.955587155845702E-2},{"$f":"FEP5000Up!$E13/FEP5000Up!$E$19","v":9.7428999540937103E-2}]
[50,"Upgraded donors in Year2 %",{"$f":"FEPdata!$D14/FEPdata!$D$19","v":0.19343067932479485},{"$f":"FEP100Dn!$D14/FEP100Dn!$D$19","v":0.10078563121757579},{"$f":"FEP100to249!$D14/FEP100to249!$D$19","v":0.18465885107412805},{"$f":"FEP250to999!$D14/FEP250to999!$D$19","v":0.28380243737932132},{"$f":"FEP1000to4999!$D14/FEP1000to4999!$D$19","v":0.38991926499785001},{"$f":"FEP5000Up!$D14/FEP5000Up!$D$19","v":0.30312015512635654}]
[51,"% of gifts they gave in Year2",{"$f":"FEPdata!$E14/FEPdata!$E$19","v":0.41432281656116215},{"$f":"FEP100Dn!$E14/FEP100Dn!$E$19","v":0.13784229953581795},{"$f":"FEP100to249!$E14/FEP100to249!$E$19","v":0.2195767962303031},{"$f":"FEP250to999!$E14/FEP250to999!$E$19","v":0.35598042803519681},{"$f":"FEP1000to4999!$E14/FEP1000to4999!$E$19","v":0.49019172562782082},{"$f":"FEP5000Up!$E14/FEP5000Up!$E$19","v":0.41688003160059844}]
[52,"Same gift donors in Year2 %",{"$f":"FEPdata!$D15/FEPdata!$D$19","v":0.12276214598401773},{"$f":"FEP100Dn!$D15/FEP100Dn!$D$19","v":0.11869885596784947},{"$f":"FEP100to249!$D15/FEP100to249!$D$19","v":0.1395519135319562},{"$f":"FEP250to999!$D15/FEP250to999!$D$19","v":0.11926032216256249},{"$f":"FEP1000to4999!$D15/FEP1000to4999!$D$19","v":0.10702319304166176},{"$f":"FEP5000Up!$D15/FEP5000Up!$D$19","v":0.12183656588576156}]
[53,"% of gifts they gave in Year2",{"$f":"FEPdata!$E15/FEPdata!$E$19","v":8.8567877765498099E-2},{"$f":"FEP100Dn!$E15/FEP100Dn!$E$19","v":0.12018782109491652},{"$f":"FEP100to249!$E15/FEP100to249!$E$19","v":0.12982498826157002},{"$f":"FEP250to999!$E15/FEP250to999!$E$19","v":0.10735791919744386},{"$f":"FEP1000to4999!$E15/FEP1000to4999!$E$19","v":9.0970534774414108E-2},{"$f":"FEP5000Up!$E15/FEP5000Up!$E$19","v":8.3586304697799763E-2}]
[54,"Downgraded donors in Year2 %",{"$f":"FEPdata!$D16/FEPdata!$D$19","v":0.13812846492946138},{"$f":"FEP100Dn!$D16/FEP100Dn!$D$19","v":7.7749520761725852E-2},{"$f":"FEP100to249!$D16/FEP100to249!$D$19","v":0.14417385659907286},{"$f":"FEP250to999!$D16/FEP250to999!$D$19","v":0.20441981643610971},{"$f":"FEP1000to4999!$D16/FEP1000to4999!$D$19","v":0.20417625178989315},{"$f":"FEP5000Up!$D16/FEP5000Up!$D$19","v":0.28166372113415811}]
[55,"% of gifts they gave in Year2",{"$f":"FEPdata!$E16/FEPdata!$E$19","v":0.16102002766181525},{"$f":"FEP100Dn!$E16/FEP100Dn!$E$19","v":5.91877566813966E-2},{"$f":"FEP100to249!$E16/FEP100to249!$E$19","v":9.0370839963279562E-2},{"$f":"FEP250to999!$E16/FEP250to999!$E$19","v":0.12079482368652682},{"$f":"FEP1000to4999!$E16/FEP1000to4999!$E$19","v":0.11771680034784039},{"$f":"FEP5000Up!$E16/FEP5000Up!$E$19","v":0.18073494853129488}]
["What Year1 donors did in Year2"]
[56,"Total number of Year 1 donors",{"$f":"FEPdata!$B19","v":6482976},{"$f":"FEP100Dn!$B19","v":2758731},{"$f":"FEP100to249!$B19","v":1594832},{"$f":"FEP250to999!$B19","v":1205364},{"$f":"FEP1000to4999!$B19","v":697523},{"$f":"FEP5000Up!$B19","v":226526}]
[57,"Total gifts they gave in Year1",{"$f":"FEPdata!$C19","v":5856505878},{"$f":"FEP100Dn!$C19","v":93985610},{"$f":"FEP100to249!$C19","v":176080836},{"$f":"FEP250to999!$C19","v":399201524},{"$f":"FEP1000to4999!$C19","v":859284660},{"$f":"FEP5000Up!$C19","v":4327953248}]
[null,"Repeat donors:"]
[58,"Year1 donors that upgraded %",{"$f":"FEPdata!$B14/FEPdata!$B$19","v":0.1945345779469182},{"$f":"FEP100Dn!$B14/FEP100Dn!$B$19","v":0.10175076874113496},{"$f":"FEP100to249!$B14/FEP100to249!$B$19","v":0.18515429838377961},{"$f":"FEP250to999!$B14/FEP250to999!$B$19","v":0.28485254246849911},{"$f":"FEP1000to4999!$B14/FEP1000to4999!$B$19","v":0.39390385693374985},{"$f":"FEP5000Up!$B14/FEP5000Up!$B$19","v":0.29604548705225892}]
[59,"% of Year1 gifts  ",{"$f":"FEPdata!$C14/FEPdata!$C$19","v":0.208272516140041},{"$f":"FEP100Dn!$C14/FEP100Dn!$C$19","v":8.269848969432661E-2},{"$f":"FEP100to249!$C14/FEP100to249!$C$19","v":0.12762549582624652},{"$f":"FEP250to999!$C14/FEP250to999!$C$19","v":0.21692171946718319},{"$f":"FEP1000to4999!$C14/FEP1000to4999!$C$19","v":0.31211741287223727},{"$f":"FEP5000Up!$C14/FEP5000Up!$C$19","v":0.19286510485891459}]
[60,"Year1 donors that gave same %",{"$f":"FEPdata!$B15/FEPdata!$B$19","v":0.12346274303653137},{"$f":"FEP100Dn!$B15/FEP100Dn!$B$19","v":0.11983553307662109},{"$f":"FEP100to249!$B15/FEP100to249!$B$19","v":0.139926337068732},{"$f":"FEP250to999!$B15/FEP250to999!$B$19","v":0.11970160051237634},{"$f":"FEP1000to4999!$B15/FEP1000to4999!$B$19","v":0.1081168649635926},{"$f":"FEP5000Up!$B15/FEP5000Up!$B$19","v":0.11899296328015327}]
[61,"% of Year1 gifts  ",{"$f":"FEPdata!$C15/FEPdata!$C$19","v":9.2790772744102759E-2},{"$f":"FEP100Dn!$C15/FEP100Dn!$C$19","v":0.12481463917721021},{"$f":"FEP100to249!$C15/FEP100to249!$C$19","v":0.13773996393338342},{"$f":"FEP250to999!$C15/FEP250to999!$C$19","v":0.12121797911773503},{"$f":"FEP1000to4999!$C15/FEP1000to4999!$C$19","v":0.10953891228548174},{"$f":"FEP5000Up!$C15/FEP5000Up!$C$19","v":8.431931402416111E-2}]
[62,"Year1 donors that downgraded %",{"$f":"FEPdata!$B16/FEPdata!$B$19","v":0.13891675674875242},{"$f":"FEP100Dn!$B16/FEP100Dn!$B$19","v":7.8494061218727013E-2},{"$f":"FEP100to249!$B16/FEP100to249!$B$19","v":0.14456068099962879},{"$f":"FEP250to999!$B16/FEP250to999!$B$19","v":0.20517619573838275},{"$f":"FEP1000to4999!$B16/FEP1000to4999!$B$19","v":0.20626273255505553},{"$f":"FEP5000Up!$B16/FEP5000Up!$B$19","v":0.27508983516240959}]
[63,"% of Year1 gifts  ",{"$f":"FEPdata!$C16/FEPdata!$C$19","v":0.36408766599380166},{"$f":"FEP100Dn!$C16/FEP100Dn!$C$19","v":0.10722254183379774},{"$f":"FEP100to249!$C16/FEP100to249!$C$19","v":0.17725259437091723},{"$f":"FEP250to999!$C16/FEP250to999!$C$19","v":0.25332678088673832},{"$f":"FEP1000to4999!$C16/FEP1000to4999!$C$19","v":0.26938779053730577},{"$f":"FEP5000Up!$C16/FEP5000Up!$C$19","v":0.40628538739704984}]
[64,"Subtotal Year1 repeat donors %",{"$f":"C92+C94+C96","v":0.456914077732202},{"$f":"D92+D94+D96","v":0.30008036303648311},0.46964131645214047,{"$f":"F92+F94+F96","v":0.60973033871925819},0.70828345445239804,0.69012828549482175]
[65,"% of Year1 gifts  ",{"$f":"C93+C95+C97","v":0.6651509548779454},0.31473567070533459,0.44261805413054717,{"$f":"F93+F95+F97","v":0.59146647947165654},0.69104411569502477,0.68346980628012555]
[null,"Lapsed donors (attrition):"]
[66,"New Year1 donors that lapsed %",{"$f":"FEPdata!$B17/FEPdata!$B$19","v":0.35790707847753872},{"$f":"FEP100Dn!$B17/FEP100Dn!$B$19","v":0.52858506320478504},{"$f":"FEP100to249!$B17/FEP100to249!$B$19","v":0.32144451578598876},{"$f":"FEP250to999!$B17/FEP250to999!$B$19","v":0.19315410116778003},{"$f":"FEP1000to4999!$B17/FEP1000to4999!$B$19","v":0.12788682237001503},{"$f":"FEP5000Up!$B17/FEP5000Up!$B$19","v":0.12097507570874866}]
[67,"% of Year1 gifts  ",{"$f":"FEPdata!$C17/FEPdata!$C$19","v":0.17108337153110939},{"$f":"FEP100Dn!$C17/FEP100Dn!$C$19","v":0.51480022314054252},{"$f":"FEP100to249!$C17/FEP100to249!$C$19","v":0.3716910907896871},{"$f":"FEP250to999!$C17/FEP250to999!$C$19","v":0.2439743491560418},{"$f":"FEP1000to4999!$C17/FEP1000to4999!$C$19","v":0.17222049210095292},{"$f":"FEP5000Up!$C17/FEP5000Up!$C$19","v":0.14850851757629707}]
[68,"Repeat Year1 donors that lapsed %",{"$f":"FEPdata!$B18/FEPdata!$B$19","v":0.18517884379025928},{"$f":"FEP100Dn!$B18/FEP100Dn!$B$19","v":0.17133457375873182},{"$f":"FEP100to249!$B18/FEP100to249!$B$19","v":0.20891416776187086},{"$f":"FEP250to999!$B18/FEP250to999!$B$19","v":0.19711556011296172},{"$f":"FEP1000to4999!$B18/FEP1000to4999!$B$19","v":0.16382972317758698},{"$f":"FEP5000Up!$B18/FEP5000Up!$B$19","v":0.18889663879642954}]

{"sheet":"Income Summary","index":3,"n_rows":47,"n_cols":11,"rows_kept":47,"cut":false,"hidden":false,"merged":[]}
[null,"Income Summary","FEP Fundraising Fitness Test",null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[null,{"$f":"StepByStep!$A$6","v":"NFFS-2017 7-15-17 - 7,015 organizations "}]
[]
[null,"Fundraising Income Summary",null,null,null,null,"Year2: ",{"$f":"StepByStep!$G$10","v":2016}]
[null,"Using Mail, eMail and Website Gift Transaction Data By Giving Level/Range",null,null,null,null,"Year1: ",{"$f":"H4-1","v":2015}]
[]
[null,null,null,"  ------------------------------ Giving Level/Range --------------------------------"]
[null,"Fundraising Performance Indicator","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up",null,"Monthly Donors","Monthly as % of all"]
[]
[]
[36,"Total gifts in Year1",{"$f":"FEPdata!$C19","v":5856505878},{"$f":"FEP100Dn!$C19","v":93985610},{"$f":"FEP100to249!$C19","v":176080836},{"$f":"FEP250to999!$C19","v":399201524},{"$f":"FEP1000to4999!$C19","v":859284660},{"$f":"FEP5000Up!$C19","v":4327953248},null,0.7678571428571429]
[37,"Total gifts in Year2",{"$f":"FEPdata!$E19","v":6135742661},{"$f":"FEP100Dn!$E19","v":97603733},{"$f":"FEP100to249!$E19","v":186815869},{"$f":"FEP250to999!$E19","v":450739008},{"$f":"FEP1000to4999!$E19","v":1034676857},{"$f":"FEP5000Up!$E19","v":4365907194}]
[null,null,null,null,null,null,null,null,null,0.89026915113871641]
[40,"Total donors in Year1",{"$f":"FEPdata!$B19","v":6482976},{"$f":"FEP100Dn!$B19","v":2758731},{"$f":"FEP100to249!$B19","v":1594832},{"$f":"FEP250to999!$B19","v":1205364},{"$f":"FEP1000to4999!$B19","v":697523},{"$f":"FEP5000Up!$B19","v":226526},null,0.87755102040816324]
[41,"Total donors in Year2",{"$f":"FEPdata!$D19","v":6519974},{"$f":"FEP100Dn!$D19","v":2785149},{"$f":"FEP100to249!$D19","v":1599111},{"$f":"FEP250to999!$D19","v":1209824},{"$f":"FEP1000to4999!$D19","v":704651},{"$f":"FEP5000Up!$D19","v":221239}]
["78c","Number of gifts in Year2",{"$f":"FEPdata!$K24","v":14994139},{"$f":"FEP100Dn!$K24","v":3589253},{"$f":"FEP100to249!$K24","v":3057902},{"$f":"FEP250to999!$K24","v":4178994},{"$f":"FEP1000to4999!$K24","v":3424634},{"$f":"FEP5000Up!$K24","v":743356}]
["78d","Average frequency in Year2",{"$f":"C16/C15","v":2.2997237412296427},1.2887113041348954,1.9122512445977797,3.4542164810749334,4.8600427729471756,3.3599681792089098]
["78e","Average amount in Year2",{"$f":"C12/C16","v":409.20940248719847},27.193327692419565,61.092824099660483,107.8582567957743,302.12771846568131,5873.2386555028816]
[null,null,null,null,null,null,null,null,null,0.73445595854922274]
[72,"Monthly donors in Year2 ***",{"$f":"FEPdata!$D$26","v":0.05},{"$f":"FEP100Dn!$D$26","v":0.01},{"$f":"FEP100to249!$D$26","v":0.01},{"$f":"FEP250to999!$D$26","v":0.01},{"$f":"FEP1000to4999!$D$26","v":0.01},{"$f":"FEP5000Up!$D$26","v":0.01}]
[73,"Monthly as % of Year2 donors  ",{"$f":"C20/C15","v":7.6687422373156705E-9},3.5904721794058416E-9,6.2534745868173009E-9,8.2656650884756785E-9,1.4191422420460625E-8,4.5199987344003546E-8]
[75,"Monthly donors gifts in Year2",{"$f":"FEPdata!$E$26","v":0.05},{"$f":"FEP100Dn!$E$26","v":0.01},{"$f":"FEP100to249!$E$26","v":0.01},{"$f":"FEP250to999!$E$26","v":0.01},{"$f":"FEP1000to4999!$E$26","v":0.01},{"$f":"FEP5000Up!$E$26","v":0.01}]
[]
["5a","New donors in Year2",{"$f":"FEPdata!$D12","v":2910125},{"$f":"FEP100Dn!$D12","v":1698466},{"$f":"FEP100to249!$D12","v":663112},{"$f":"FEP250to999!$D12","v":355901},{"$f":"FEP1000to4999!$D12","v":151321},{"$f":"FEP5000Up!$D12","v":41325}]
["5b","Reactivated donors in Year2",{"$f":"FEPdata!$D13","v":647686},{"$f":"FEP100Dn!$D13","v":258842},{"$f":"FEP100to249!$D13","v":187000},{"$f":"FEP250to999!$D13","v":118976},{"$f":"FEP1000to4999!$D13","v":59286},{"$f":"FEP5000Up!$D13","v":23582}]
["2a","Repeat donors in Year2",{"$f":"FEPdata!D14+FEPdata!D15+FEPdata!D16","v":2962163},{"$f":"FEP100Dn!D14+FEP100Dn!D15+FEP100Dn!D16","v":827841},{"$f":"FEP100to249!D14+FEP100to249!D15+FEP100to249!D16","v":748999},{"$f":"FEP250to999!D14+FEP250to999!D15+FEP250to999!D16","v":734947},{"$f":"FEP1000to4999!D14+FEP1000to4999!D15+FEP1000to4999!D16","v":494044},{"$f":"FEP5000Up!D14+FEP5000Up!D15+FEP5000Up!D16","v":156332},null,133,{"$f":"J26/#REF!","v":{"$error":"#REF!"}}]
["58a","     Upgraded in Year2",{"$f":"FEPdata!D14","v":1261163},{"$f":"FEP100Dn!D14","v":280703},{"$f":"FEP100to249!D14","v":295290},{"$f":"FEP250to999!D14","v":343351},{"$f":"FEP1000to4999!D14","v":274757},{"$f":"FEP5000Up!D14","v":67062}]
["60a","     Same in Year2",{"$f":"FEPdata!D15","v":800406},{"$f":"FEP100Dn!D15","v":330594},{"$f":"FEP100to249!D15","v":223159},{"$f":"FEP250to999!D15","v":144284},{"$f":"FEP1000to4999!D15","v":75414},{"$f":"FEP5000Up!D15","v":26955}]
["62a","     Downgraded in Year2",{"$f":"FEPdata!D16","v":900594},{"$f":"FEP100Dn!D16","v":216544},{"$f":"FEP100to249!D16","v":230550},{"$f":"FEP250to999!D16","v":247312},{"$f":"FEP1000to4999!D16","v":143873},{"$f":"FEP5000Up!D16","v":62315}]
[7,"Lapsed donors",{"$f":"FEPdata!B17+FEPdata!B18","v":3520813},{"$f":"FEP100Dn!B17+FEP100Dn!B18","v":1930890},{"$f":"FEP100to249!B17+FEP100to249!B18","v":845833},{"$f":"FEP250to999!B17+FEP250to999!B18","v":470417},{"$f":"FEP1000to4999!B17+FEP1000to4999!B18","v":203479},{"$f":"FEP5000Up!B17+FEP5000Up!B18","v":70194},null,133,{"$f":"J30/#REF!","v":{"$error":"#REF!"}}]
["7a","     New in Year1",{"$f":"FEPdata!B17","v":2320303},{"$f":"FEP100Dn!B17","v":1458224},{"$f":"FEP100to249!B17","v":512650},{"$f":"FEP250to999!B17","v":232821},{"$f":"FEP1000to4999!B17","v":89204},{"$f":"FEP5000Up!B17","v":27404}]
["7b","     Repeat in Year1",{"$f":"FEPdata!B18","v":1200510},{"$f":"FEP100Dn!B18","v":472666},{"$f":"FEP100to249!B18","v":333183},{"$f":"FEP250to999!B18","v":237596},{"$f":"FEP1000to4999!B18","v":114275},{"$f":"FEP5000Up!B18","v":42790}]
[null,null,null,null,null,null,null,null,null,66,{"$f":"J33/C33","v":{"$error":"#DIV/0!"}}]
["6a","Acquisition rate**",{"$f":"C24/C$14","v":0.44888720859062259},0.61566930592362934,0.41578799522457538,0.29526433508881966,0.21694051665679842,0.18242939000379646,null,0.12244897959183673]
["6b","Reactivation rate**",{"$f":"C25/C$14","v":9.9905660610188907E-2},{"$f":"D25/D$14","v":9.3826473113906364E-2},0.11725372954643498,9.8705453290458323E-2,8.4995046758314777E-2,0.1041028402920636,null,49.624060150375939]
[64,"Repeat rate**",{"$f":"C26/C$14","v":0.456914077732202},0.30008036303648306,0.46964131645214041,0.6097303387192583,0.70828345445239793,0.69012828549482175,null,0.49624060150375937]
[58,"     Upgraded**",{"$f":"C27/C$14","v":0.1945345779469182},0.10175076874113496,0.18515429838377961,0.28485254246849911,0.39390385693374985,0.29604548705225892]
[60,"     Same**",{"$f":"C28/C$14","v":0.12346274303653137},0.11983553307662109,0.139926337068732,0.11970160051237634,0.1081168649635926,0.11899296328015327]
[62,"     Downgraded**",{"$f":"C29/C$14","v":0.13891675674875242},7.8494061218727013E-2,0.14456068099962879,0.20517619573838275,0.20626273255505553,0.27508983516240959]
[70,"Attrition rate**",{"$f":"C30/C$14","v":0.54308592226779795},0.69991963696351689,0.53035868354785953,0.39026966128074175,0.29171654554760201,0.3098717145051782,null,50.375939849624061]
[66,"     New** ",{"$f":"C31/C$14","v":0.35790707847753872},0.52858506320478504,0.32144451578598876,0.19315410116778003,0.12788682237001503,0.12097507570874866]
[68,"     Repeat**",{"$f":"C32/C$14","v":0.18517884379025928},0.17133457375873182,0.20891416776187086,0.19711556011296172,0.16382972317758698,0.18889663879642954]
[null,null,null,null,null,null,null,null,null,0.50375939849624063]
[43,"Net change in total donors",{"$f":"(C15-C14)/C14","v":5.7069469330134799E-3},9.5761420740188147E-3,2.6830412231507771E-3,3.7001270985362097E-3,1.021901786751118E-2,-2.3339484209318136E-2]
[]
[null,"** Year 2 as a % of Total Year 1 Donors"]
[null,"*** Monthly donors = donors making 6 or more gifts in year"]

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[null,"Pareto Principle","            FEP Analytics",null,null,{"$f":"TODAY()","v":"2023-09-26"},null,"Page 1"]
[null,{"$f":"StepByStep!$A$6","v":"NFFS-2017 7-15-17 - 7,015 organizations "},"FEP Fundraising Fitness Test"]
[]
[null,"Fundraising Performance Indicators",null,null,null,null,"Year2: ",{"$f":"StepByStep!$G$10","v":2016}]
[null,"Using Gift Transaction Data By Giving Level/Range",null,null,null,null,"Year1: ",{"$f":"H4-1","v":2015}]
[null,"Key indicators","Pareto Principle - 80/20 rule"]
[]
[null,null,null,"  ----------------------------- Giving Level/Range ------------------------------"]
[null,"Fundraising Performance Indicator","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up"]
[]
[null,"Number of donors"]
[13,"Overall donors retained",{"$f":"FEPdata!$B14+FEPdata!$B15+FEPdata!$B16","v":2962163},{"$f":"FEP100Dn!$B14+FEP100Dn!$B15+FEP100Dn!$B16","v":827841},{"$f":"FEP100to249!$B14+FEP100to249!$B15+FEP100to249!$B16","v":748999},{"$f":"FEP250to999!$B14+FEP250to999!$B15+FEP250to999!$B16","v":734947},{"$f":"FEP1000to4999!$B14+FEP1000to4999!$B15+FEP1000to4999!$B16","v":494044},{"$f":"FEP5000Up!$B14+FEP5000Up!$B15+FEP5000Up!$B16","v":156332}]
[14,"Year1 total donors",{"$f":"FEPdata!$B19","v":6482976},{"$f":"FEP100Dn!$B19","v":2758731},{"$f":"FEP100to249!$B19","v":1594832},{"$f":"FEP250to999!$B19","v":1205364},{"$f":"FEP1000to4999!$B19","v":697523},{"$f":"FEP5000Up!$B19","v":226526}]
[15,"Year2 total donors",{"$f":"FEPdata!$D19","v":6519974},{"$f":"FEP100Dn!$D19","v":2785149},{"$f":"FEP100to249!$D19","v":1599111},{"$f":"FEP250to999!$D19","v":1209824},{"$f":"FEP1000to4999!$D19","v":704651},{"$f":"FEP5000Up!$D19","v":221239}]
[16,"Percent of Year2 donors by range ",{"$f":"C14/$C14","v":1},0.42717179547035006,0.24526340135712196,0.18555656817036387,0.10807573772533449,3.3932497276829635E-2]
[null,"Cum. % of Year2 donors - low to high  ",null,{"$f":"C$16+D$15","v":0.42717179547035006},{"$f":"D$16+E$15","v":0.67243519682747199},{"$f":"E$16+F$15","v":0.85799176499783592},{"$f":"F$16+G$15","v":0.96606750272317043},{"$f":"G$16+H$15","v":1}]
[null,"Cum. % of Year2 donors - high to low  ",null,{"$f":"E$17+D$15","v":1},{"$f":"F$17+E$15","v":0.57282820452965},{"$f":"G$17+F$15","v":0.32756480317252801},{"$f":"H$17+G$15","v":0.14200823500216414},{"$f":"I$17+H$15","v":3.3932497276829635E-2}]
[]
[null,"Amount of gifts"]
[17,"Amount of gift$ Year2",{"$f":"FEPdata!$E19","v":6135742661},{"$f":"FEP100Dn!$E19","v":97603733},{"$f":"FEP100to249!$E19","v":186815869},{"$f":"FEP250to999!$E19","v":450739008},{"$f":"FEP1000to4999!$E19","v":1034676857},{"$f":"FEP5000Up!$E19","v":4365907194}]
[18,"Percent of Year2 gift$ by range ",{"$f":"C20/$C20","v":1},1.5907403291273724E-2,3.0447148669946477E-2,7.3461198244995959E-2,0.16863107111330006,0.71155317868048373]
[null,"Cum. % of Year2 gift$ - low to high  ",null,{"$f":"C$22+D$21","v":1.5907403291273724E-2},{"$f":"D$22+E$21","v":4.6354551961220201E-2},{"$f":"E$22+F$21","v":0.11981575020621615},{"$f":"F$22+G$21","v":0.28844682131951621},{"$f":"G$22+H$21","v":1}]
[null,"Cum. % of Year2 gift$ - high to low  ",null,{"$f":"E$23+D$21","v":0.99999999999999989},{"$f":"F$23+E$21","v":0.98409259670872617},{"$f":"G$23+F$21","v":0.95364544803877971},{"$f":"H$23+G$21","v":0.88018424979378374},{"$f":"I$23+H$21","v":0.71155317868048373}]
[null,"Average annual giving (Ind.17/15)",{"$f":"C20/C14","v":941.06857803420689},{"$f":"D20/D14","v":35.044348794265588},116.82482892056899,372.56576824397598,1468.3536346361532,19733.894991389403]
[null,"Pareto Principle "]
[null,"Donors % to gift$ % - high to low",null,"         Pareto 80/20 rule",{"$f":"F28","v":0.95364544803877971},"of gifts from",{"$f":"F27","v":0.32756480317252801},"of donors"]
[null,"Cum. % of Year2 donors - high to low  ",null,null,{"$f":"F$17+E$15","v":0.57282820452965},{"$f":"G$17+F$15","v":0.32756480317252801},{"$f":"H$17+G$15","v":0.14200823500216414},{"$f":"I$17+H$15","v":3.3932497276829635E-2}]
[null,"Cum. % of Year2 gift$ - high to low  ",null,null,{"$f":"F$23+E$21","v":0.98409259670872617},{"$f":"G$23+F$21","v":0.95364544803877971},{"$f":"H$23+G$21","v":0.88018424979378374},{"$f":"I$23+H$21","v":0.71155317868048373}]
[]
[null,"Donors % to gift$ % - low to high",null,"Conversely",{"$f":"E32","v":4.6354551961220201E-2},"of gifts from",{"$f":"E31","v":0.67243519682747199},"of donors"]
[null,"Cum. % of Year2 donors - low to high  ",null,{"$f":"C$16+D$15","v":0.42717179547035006},{"$f":"D$16+E$15","v":0.67243519682747199},{"$f":"E$16+F$15","v":0.85799176499783592},{"$f":"F$16+G$15","v":0.96606750272317043}]
[null,"Cum. % of Year2 gift$ - low to high  ",null,{"$f":"C$22+D$21","v":1.5907403291273724E-2},{"$f":"D$22+E$21","v":4.6354551961220201E-2},{"$f":"E$22+F$21","v":0.11981575020621615},{"$f":"F$22+G$21","v":0.28844682131951621}]

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[null,"Fundraising Income Summary",null,null,null,null,"Year2: ",{"$f":"StepByStep!$G$10","v":2016}]
[null,"Using Mail, eMail and Website Gift Transaction Data By Giving Level/Range",null,null,null,null,"Year1: ",{"$f":"H4-1","v":2015}]
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[null,null,null,"  "]
[null,"Fundraising Performance Indicator",{"$f":"'Yr6'!$E$4","v":2011},{"$f":"'Yr5'!$E$4","v":2012},{"$f":"'Yr4'!$E$4","v":2013},{"$f":"'Yr3'!$E$4","v":2014},{"$f":"'Yr2'!$E$4","v":2015},{"$f":"'Yr1'!$E$4","v":2016},null,"Monthly Donors","Monthly as % of all"]
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[null,null,null,null,null,null,null,null,null,null,null,6288479128]
[36,"Total gifts in Year1",{"$f":"'Yr6'!$C19","v":2806872196},{"$f":"'Yr5'!$C19","v":3065090058},{"$f":"'Yr4'!$C19","v":3434555874},{"$f":"'Yr3'!$C19","v":3810631275},{"$f":"'Yr2'!$C19","v":4631799560},{"$f":"'Yr1'!$C19","v":5856505878},null,0.7678571428571429,null,"Rev2014"]
[37,"Total gifts in Year2",{"$f":"'Yr6'!$E19","v":3065090057},{"$f":"'Yr5'!$E19","v":3434555872},{"$f":"'Yr4'!$E19","v":3810631267},{"$f":"'Yr3'!$E19","v":4631799568},{"$f":"'Yr2'!$E19","v":5856505881},{"$f":"'Yr1'!$E19","v":6135742661},null,null,null,5633602651]
[null,null,null,null,null,null,null,null,null,0.89026915113871641,null,{"$f":"H11-L12","v":222903227}]
[40,"Total donors in Year1",{"$f":"'Yr6'!$B19","v":3756489},{"$f":"'Yr5'!$B19","v":3924805},{"$f":"'Yr4'!$B19","v":4148241},{"$f":"'Yr3'!$B19","v":4437554},{"$f":"'Yr2'!$B19","v":5159791},{"$f":"'Yr1'!$B19","v":6482976},null,0.87755102040816324,null,{"$f":"L13/H11","v":3.8060787719404042E-2}]
[41,"Total donors in Year2",{"$f":"'Yr6'!$D19","v":3924805},{"$f":"'Yr5'!$D19","v":4148241},{"$f":"'Yr4'!$D19","v":4437554},{"$f":"'Yr3'!$D19","v":5159792},{"$f":"'Yr2'!$D19","v":6482977},{"$f":"'Yr1'!$D19","v":6519974}]
["78c","Number of gifts in Year2",{"$f":"'Yr6'!$E27","v":8391838},{"$f":"'Yr5'!$E27","v":9106259},{"$f":"'Yr4'!$E27","v":9808771},{"$f":"'Yr3'!$E27","v":10945523},{"$f":"'Yr2'!$E27","v":13952751},{"$f":"'Yr1'!$E27","v":14994139}]
["78d","Average frequency in Year2",{"$f":"C16/C15","v":2.1381541248546108},2.1952097286536629,2.2104003692124086,2.1213108978036326,2.1522135586783664,2.2997237412296427]
["78e","Average amount in Year2",{"$f":"C12/C16","v":365.24657137089633},377.1643077579937,388.49222466300824,423.16841031716802,419.73843588264424,409.20940248719847]
[null,null,null,null,null,null,null,null,null,0.73445595854922274]
[72,"Monthly donors in Year2 ****",{"$f":"'Yr6'!$D$26","v":0.05},{"$f":"'Yr5'!$D$26","v":0.05},{"$f":"'Yr4'!$D$26","v":0.05},{"$f":"'Yr3'!$D$26","v":0.05},{"$f":"'Yr2'!$D$26","v":0.05},{"$f":"'Yr1'!$D$26","v":0.05}]
[75,"Monthly-donor gifts in Year2",{"$f":"'Yr6'!$E$26","v":0.05},{"$f":"'Yr5'!$E$26","v":0.05},{"$f":"'Yr4'!$E$26","v":0.05},{"$f":"'Yr3'!$E$26","v":0.05},{"$f":"'Yr2'!$E$26","v":0.05},{"$f":"'Yr1'!$E$26","v":0.05}]
["new","Net change in monthly donors*","n/a",{"$f":"D20/C20","v":1},{"$f":"E20/D20","v":1},{"$f":"F20/E20","v":1},{"$f":"G20/F20","v":1},{"$f":"H20/G20","v":1}]
[]
[]
["5a","New donors in Year2",{"$f":"'Yr6'!$D12","v":1558079},{"$f":"'Yr5'!$D12","v":1647760},{"$f":"'Yr4'!$D12","v":1794102},{"$f":"'Yr3'!$D12","v":2377199},{"$f":"'Yr2'!$D12","v":3327819},{"$f":"'Yr1'!$D12","v":2910125}]
["5b","Reactivated donors in Year2",{"$f":"'Yr6'!$D13","v":503863},{"$f":"'Yr5'!$D13","v":539444},{"$f":"'Yr4'!$D13","v":580267},{"$f":"'Yr3'!$D13","v":607135},{"$f":"'Yr2'!$D13","v":637604},{"$f":"'Yr1'!$D13","v":647686}]
["2a","Repeat donors in Year2",{"$f":"'Yr6'!$D14+'Yr6'!$D15+'Yr6'!$D16","v":1862863},{"$f":"'Yr5'!$D14+'Yr5'!$D15+'Yr5'!$D16","v":1961037},{"$f":"'Yr4'!$D14+'Yr4'!$D15+'Yr4'!$D16","v":2063185},{"$f":"'Yr3'!$D14+'Yr3'!$D15+'Yr3'!$D16","v":2175458},{"$f":"'Yr2'!$D14+'Yr2'!$D15+'Yr2'!$D16","v":2517554},{"$f":"'Yr1'!$D14+'Yr1'!$D15+'Yr1'!$D16","v":2962163},null,133,{"$f":"J27/#REF!","v":{"$error":"#REF!"}}]
["58a","     Upgraded in Year2",{"$f":"'Yr6'!$D14","v":733214},{"$f":"'Yr5'!$D14","v":775135},{"$f":"'Yr4'!$D14","v":818477},{"$f":"'Yr3'!$D14","v":845414},{"$f":"'Yr2'!$D14","v":1069832},{"$f":"'Yr1'!$D14","v":1261163}]
["60a","     Same in Year2",{"$f":"'Yr6'!$D15","v":543903},{"$f":"'Yr5'!$D15","v":578339},{"$f":"'Yr4'!$D15","v":605139},{"$f":"'Yr3'!$D15","v":606402},{"$f":"'Yr2'!$D15","v":701514},{"$f":"'Yr1'!$D15","v":800406}]
["62a","     Downgraded in Year2",{"$f":"'Yr6'!$D16","v":585746},{"$f":"'Yr5'!$D16","v":607563},{"$f":"'Yr4'!$D16","v":639569},{"$f":"'Yr3'!$D16","v":723642},{"$f":"'Yr2'!$D16","v":746208},{"$f":"'Yr1'!$D16","v":900594}]
[7,"Lapsed donors",{"$f":"'Yr6'!$B17+'Yr6'!$B18","v":1893626},{"$f":"'Yr5'!$B17+'Yr5'!$B18","v":1963768},{"$f":"'Yr4'!$B17+'Yr4'!$B18","v":2085056},{"$f":"'Yr3'!$B17+'Yr3'!$B18","v":2262096},{"$f":"'Yr2'!$B17+'Yr2'!$B18","v":2642237},{"$f":"'Yr1'!$B17+'Yr1'!$B18","v":3520813},null,133,{"$f":"J31/#REF!","v":{"$error":"#REF!"}}]
["7a","     New in Year1",{"$f":"'Yr6'!$B17","v":1131899},{"$f":"'Yr5'!$B17","v":1146394},{"$f":"'Yr4'!$B17","v":1218128},{"$f":"'Yr3'!$B17","v":1329911},{"$f":"'Yr2'!$B17","v":1661925},{"$f":"'Yr1'!$B17","v":2320303}]
["7b","     Repeat in Year1",{"$f":"'Yr6'!$B18","v":761727},{"$f":"'Yr5'!$B18","v":817374},{"$f":"'Yr4'!$B18","v":866928},{"$f":"'Yr3'!$B18","v":932185},{"$f":"'Yr2'!$B18","v":980312},{"$f":"'Yr1'!$B18","v":1200510}]
[null,null,null,null,null,null,null,null,null,66,{"$f":"J34/C34","v":{"$error":"#DIV/0!"}}]
["6a","Acquisition rate**",{"$f":"C25/C$14","v":0.41477001529886021},{"$f":"D25/D$14","v":0.41983232287973543},0.43249705115975662,0.53570029795693752,0.64495228585808995,0.44888720859062259,null,0.12244897959183673]
["6b","Reactivation rate** [***not yet]",{"$f":"C26/C$14","v":0.1341313657513705},0.13744479025072584,0.13988266351930856,0.13681748999561469,0.12357167179833446,9.9905660610188907E-2,null,49.624060150375939]
[64,"Repeat rate**",{"$f":"C27/C$14","v":0.49590535204548714},0.49965208462586042,0.49736382240086824,0.49023809062379858,0.48791782457855365,0.456914077732202,null,0.49624060150375937]
[58,"     Upgraded**",{"$f":"C28/C$14","v":0.19518598350747202},0.1974964361286739,0.19730700313699229,0.19051351262429708,0.20734018102671212,0.1945345779469182]
[60,"     Same**",0.14479025494284689,0.14735483673711178,0.14587845788130438,0.13665230890711413,0.13595783240057591,0.12346274303653137]
[62,"     Downgraded**",0.15592911359516826,0.15480081176007471,0.15417836138257154,0.1630722690923874,0.14461981115126563,0.13891675674875242]
[70,"Attrition rate**",0.50409464795451286,0.50034791537413958,0.50263617759913182,0.50976190937620136,0.5120821754214463,0.54308592226779795,null,50.375939849624061]
[66,"     New** ",0.30131833209148223,0.2920894159072871,0.29364928411825642,0.29969460653323882,0.32209153432765009,0.35790707847753872]
[68,"     Repeat**",0.2027763158630306,0.20825849946685249,0.20898689348087537,0.2100673028429626,0.18999064109379624,0.18517884379025928]
[null,null,null,null,null,null,null,null,null,0.50375939849624063]
[43,"Net change in total donors",{"$f":"(C15-C14)/C14","v":4.4806733095717838E-2},5.6929197756321652E-2,6.9743537079933401E-2,0.16275587857635085,0.2564417822349781,5.7069469330134799E-3]
[]
[null,"  * Year 2 as a % of Year 1 - monthly donors only",null," **** Year2 donors making 6 to 24 gifts in Year2 (no monthly coding yet)."]
[null,"** Year 2 as a % of Total Year 1 Donors"]
[null,"*** [still old rate, NOT YET-->] Year 2 as a percent of some year but not last year (SYBNT)"]
[null,"**** Monthly donors = donors making 6 or more gifts in year."]

{"sheet":"Greenfield","index":6,"n_rows":28,"n_cols":8,"rows_kept":28,"cut":false,"hidden":false,"merged":[]}
[null,"Greenfield","            FEP Analytics",null,null,{"$f":"TODAY()","v":"2023-09-26"},null,"Page 1"]
[null,null,"FEP Fundraising Fitness Test"]
[]
[null,null,null,null,null,null,"This year: ",{"$f":"StepByStep!$G$10","v":2016}]
[null,"                      Overall 3-Year \"Growth in Giving\" Analysis*",null,null,null,null,"Last year: ",{"$f":"H4-1","v":2015}]
[null,null,null,null,null,null,"2 years ago: ",{"$f":"H5-1","v":2014}]
[]
[null,null,null,null,"Rate of",null,"Rate of","3-Year cum"]
[null,null,null,null,"Growth",null,"Growth","Rate of"]
[null,null,"2 Years ago","Last year","Last year","This year","This year","Growth"]
[null,null,"[A]  ","[B]   ","%  ","[D]  ","%  ","%  "]
[]
[1,"Donors of record (end of year)",{"$f":"'Yr3'!$B23+'Yr3'!$D12","v":16749914},{"$f":"'Yr2'!$B23+'Yr2'!$D12","v":20077733},{"$f":"(D13-C13)/C13","v":0.19867678126586202},{"$f":"'Yr1'!$B23+'Yr1'!$D12","v":22987858},{"$f":"(F13-D13)/D13","v":0.14494290764798995},{"$f":"(F13-C13)/C13","v":0.37241647927266969}]
[2,"Donors participating",{"$f":"'Yr3'!$D19","v":5159792},{"$f":"'Yr2'!$D19","v":6482977},{"$f":"(D14-C14)/C14","v":0.25644153872869296},{"$f":"'Yr1'!$D19","v":6519974},{"$f":"(F14-D14)/D14","v":5.7067918025931605E-3},{"$f":"(F14-C14)/C14","v":0.26361178900234739}]
[3,"Percent participation (2 div 1) %",{"$f":"C14/C13","v":0.30804886520611391},{"$f":"D14/D13","v":0.32289387452258678},null,{"$f":"F14/F13","v":0.28362686075405547}]
[4,"Gross revenue",{"$f":"'Yr3'!$E19","v":4631799568},{"$f":"'Yr2'!$E19","v":5856505881},{"$f":"(D16-C16)/C16","v":0.26441263163915907},{"$f":"'Yr1'!$E19","v":6135742661},{"$f":"(F16-D16)/D16","v":4.7679757465268736E-2},{"$f":"(F16-C16)/C16","v":0.32469951925173635}]
[5,"Average gift size (4/2)",{"$f":"C16/C14","v":897.67176041204766},{"$f":"D16/D14","v":903.366752805077},{"$f":"(D17-C17)/C17","v":6.3441812967528722E-3},{"$f":"F16/F14","v":941.06857803420689},{"$f":"(F17-D17)/D17","v":4.1734793883060881E-2},{"$f":"(F17-C17)/C17","v":4.8343748278590497E-2}]
[]
[null,"* Source for the design of this report: J.M. Greenfield: \"Budgeting for Fundraising and Evaluating Performance\", Ch. 31 in"]
[null,"                Achieving Excellence in Fundraising: Third Edition, Jossey Bass, A Wiley Imprint, 2011, p. 357"]
[null,"                The figures in this report change with each data set imported into the Fundraising Fitness Test"]
[]
[2,"Donors participating",459019,542034,0.18085308015572341,630274,0.16279421586099765,0.37308913138671818]
[]
["Formula for \"Rate of Growth\""]
["A","Net increase in donors",{"$f":"F23-D23","v":88240},"Rate of"]
["B","Total donors last year",{"$f":"D23","v":542034},"Growth"]
["C","Net as % of total last year [A/B]",{"$f":"C26/C27","v":0.16279421586099765},"This year"]

{"sheet":"Greenfield GIG","index":7,"n_rows":117,"n_cols":9,"rows_kept":117,"cut":false,"hidden":false,"merged":[]}
[null,"Greenfield GIG",null,"            FEP Analytics",null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[null,null,null,"FEP Fundraising Fitness Test"]
[]
[null,null,null,null,null,null,null,"This year: ",{"$f":"StepByStep!$G$10","v":2016}]
[null,"                     3-Year \"Growth in Giving\" Analysis* by Gift Range"]
[]
[null,null,null,null,"  --------------------------------------- Gift Range -------------------------------------------"]
[null,"3-Year Cumulative                            Growth in Giving Category",null,"All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up"]
[]
["Donors of record"]
[null,"2 Years ago",null,{"$f":"'Yr3'!$B23+'Yr3'!$D12","v":16749914},{"$f":"'Yr3'!$B52+'Yr3'!$D41","v":9245028},{"$f":"'Yr3'!$B81+'Yr3'!$D70","v":3786933},{"$f":"'Yr3'!$B110+'Yr3'!$D99","v":2269986},{"$f":"'Yr3'!$B139+'Yr3'!$D128","v":1083707},{"$f":"'Yr3'!$B168+'Yr3'!$D157","v":364260}]
[null,"Last year",null,{"$f":"'Yr2'!$B23+'Yr2'!$D12","v":20077733},{"$f":"'Yr2'!$B52+'Yr2'!$D41","v":11078571},{"$f":"'Yr2'!$B81+'Yr2'!$D70","v":4558880},{"$f":"'Yr2'!$B110+'Yr2'!$D99","v":2710616},{"$f":"'Yr2'!$B139+'Yr2'!$D128","v":1303842},{"$f":"'Yr2'!$B168+'Yr2'!$D157","v":425824}]
[null,"Rate of growth last year",null,{"$f":"(D12-D11)/D11","v":0.19867678126586202},0.19832746855931643,0.20384490562679614,0.19411132932097377,0.20313147372860008,0.16901114588480756]
[null,"This year",null,{"$f":"'Yr1'!$B23+'Yr1'!$D12","v":22987858},{"$f":"'Yr1'!$B52+'Yr1'!$D41","v":12777037},{"$f":"'Yr1'!$B81+'Yr1'!$D70","v":5221992},{"$f":"'Yr1'!$B110+'Yr1'!$D99","v":3066517},{"$f":"'Yr1'!$B139+'Yr1'!$D128","v":1455163},{"$f":"'Yr1'!$B168+'Yr1'!$D157","v":467149}]
[null,"Rate of growth this year",null,{"$f":"(D14-D12)/D12","v":0.14494290764798995},0.15331092791660586,0.14545502404099253,0.13129893721574726,0.11605777387137399,9.7047136845269402E-2]
[null,"Donors of record",null,{"$f":"(D14-D11)/D11","v":0.37241647927266969},0.38204416471210256,0.37895019531636814,0.35089687777810086,0.34276423424412689,0.28246033053313568]
["Donors participating"]
[null,"2 Years ago",null,{"$f":"'Yr3'!$D19","v":5159792},{"$f":"'Yr3'!$D48","v":2113121},{"$f":"'Yr3'!$D77","v":1278927},{"$f":"'Yr3'!$D106","v":1002991},{"$f":"'Yr3'!$D135","v":569532},{"$f":"'Yr3'!$D164","v":195221}]
[null,"Last year",null,{"$f":"'Yr2'!$D19","v":6482977},{"$f":"'Yr2'!$D48","v":2758732},{"$f":"'Yr2'!$D77","v":1594832},{"$f":"'Yr2'!$D106","v":1205364},{"$f":"'Yr2'!$D135","v":697523},{"$f":"'Yr2'!$D164","v":226526}]
[null,"Rate of growth last year",null,{"$f":"(D19-D18)/D18","v":0.25644153872869296},0.30552486109408783,0.24700784329363598,0.20176950740335656,0.22473012929914385,0.16035672391802111]
[null,"This year",null,{"$f":"'Yr1'!$D19","v":6519974},{"$f":"'Yr1'!$D48","v":2785149},{"$f":"'Yr1'!$D77","v":1599111},{"$f":"'Yr1'!$D106","v":1209824},{"$f":"'Yr1'!$D135","v":704651},{"$f":"'Yr1'!$D164","v":221239}]
[null,"Rate of growth this year",null,{"$f":"(D21-D19)/D19","v":5.7067918025931605E-3},9.5757761174336611E-3,2.6830412231507771E-3,3.7001270985362097E-3,1.021901786751118E-2,-2.3339484209318136E-2]
[null,"Donors participating",null,{"$f":"(D21-D18)/D18","v":0.26361178900234739},0.3180262748796685,0.25035361674278517,0.20621620732389423,0.23724566837333108,0.13327459648296033]
["Percent participation (2/1)"]
[null,"2 Years ago",null,{"$f":"D18/D11","v":0.30804886520611391},0.22856837210228029,0.33772105289425508,0.44184898056639998,0.52554057508164109,0.53593861527480369]
[null,"Last year",null,0.32289387452258678,0.24901514825332619,0.34982978275365878,0.44468268467388961,0.53497509667582421,0.53197095513639436]
[null,"Rate of growth last year",null,{"$f":"(D26-D25)/D25","v":4.819043662615069E-2},8.9455841869041833E-2,3.5854234598738807E-2,6.4132865121859861E-3,1.7952032709781726E-2,-7.4031988465225575E-3]
[null,"This year",null,{"$f":"D21/D14","v":0.28362686075405547},0.21798081980978845,0.30622624469742582,0.39452708072383097,0.48424197151796738,0.47359407812068527]
[null,"Rate of growth this year",null,{"$f":"(D28-D26)/D26","v":-0.12160965836403484},-0.1246282752724992,-0.1246421551447421,-0.1127896490659188,-9.4832685620503357E-2,-0.10973696299028504]
[null,"3-Year cumulative rate of growth",null,{"$f":"(D28-D25)/D25","v":-7.9279644272404012E-2},-4.6321160688645474E-2,-9.3256869617455274E-2,-0.10709971488880146,-7.8583092384937353E-2,-0.11632775727897704]
["Gross revenue"]
[null,"2 Years ago",null,{"$f":"'Yr3'!$E19","v":4631799568},{"$f":"'Yr3'!$E48","v":70770086},{"$f":"'Yr3'!$E77","v":132973302},{"$f":"'Yr3'!$E106","v":302874270},{"$f":"'Yr3'!$E135","v":621908100},{"$f":"'Yr3'!$E164","v":3503273810}]
[null,"Last year",null,{"$f":"'Yr2'!$E19","v":5856505881},{"$f":"'Yr2'!$E48","v":93985613},{"$f":"'Yr2'!$E77","v":176080838},{"$f":"'Yr2'!$E106","v":399201522},{"$f":"'Yr2'!$E135","v":859284659},{"$f":"'Yr2'!$E164","v":4327953249}]
[null,"Rate of growth last year",null,{"$f":"(D33-D32)/D32","v":0.26441263163915907},0.32804152590686408,0.3241818872783952,0.31804369516103165,0.38169073372737872,0.23540250740492363]
[null,"This year",null,{"$f":"'Yr1'!$E19","v":6135742661},{"$f":"'Yr1'!$E48","v":97603733},{"$f":"'Yr1'!$E77","v":186815869},{"$f":"'Yr1'!$E106","v":450739008},{"$f":"'Yr1'!$E135","v":1034676857},{"$f":"'Yr1'!$E164","v":4365907194}]
[null,"Rate of growth this year",null,{"$f":"(D35-D33)/D33","v":4.7679757465268736E-2},3.8496530314698275E-2,6.0966491992728931E-2,0.12910142662231633,0.20411419680657886,8.7694905227475584E-3]
[null,"Gross revenue",null,{"$f":"(D35-D32)/D32","v":0.32469951925173635},0.37916651676811586,0.40491261170607012,0.48820501655687026,0.66371342807723521,0.24623635798538968]
["Average gift size"]
[null,"2 Years ago",null,{"$f":"D32/D18","v":897.67176041204766},{"$f":"E32/E18","v":33.490787323584406},103.97255042703766,301.97107451612226,1091.963401529677,17945.168859907488]
[null,"Last year",null,{"$f":"D33/D19","v":903.366752805077},34.068410052154398,110.40713880835098,331.18752675540333,1231.9087098203213,19105.768207622965]
[null,"Rate of growth last year",null,{"$f":"(D40-D39)/D39","v":6.3441812967528722E-3},1.7247212583838736E-2,6.1887376570884126E-2,9.6752486264114673E-2,0.12815933949306538,6.4674752117181267E-2]
[null,"This year",null,{"$f":"D35/D21","v":941.06857803420689},35.044348794265588,116.82482892056899,372.56576824397598,1468.3536346361532,19733.894991389403]
[null,"Rate of growth this year",null,{"$f":"(D42-D40)/D40","v":4.1734793883060881E-2},2.8646442279435747E-2,5.812749231150794E-2,0.12493900930976885,0.19193380396695003,3.2876290392543514E-2]
[null,"Average gift size",null,{"$f":"(D42-D39)/D39","v":4.8343748278590497E-2},4.6387726143038578E-2,0.12361222688819552,0.23377965535597903,0.34469125300281123,9.9677308441394996E-2]
[]
[]
[]
[null,null,null,null,null,"Rate of",null,"Rate of","3-Year cum"]
[null,{"$f":"'Yr1'!A5","v":"All donors"},null,null,null,"Growth",null,"Growth","Rate of"]
[null,null,null,"2 Years ago","Last year","Last year","This year","This year","Growth"]
[null,null,null,"[A]  ","[B]   ","[C=(B-A)/A]","[D]  ","[E=(D-B)/B]","[F=(D-A)/A]"]
[]
[1,"Donors of record (end of year)",null,{"$f":"'Yr3'!$B23+'Yr3'!$D12","v":16749914},{"$f":"'Yr2'!$B23+'Yr2'!$D12","v":20077733},{"$f":"(E53-D53)/D53","v":0.19867678126586202},{"$f":"'Yr1'!$B23+'Yr1'!$D12","v":22987858},{"$f":"(G53-E53)/E53","v":0.14494290764798995},{"$f":"(G53-D53)/D53","v":0.37241647927266969}]
[2,"Participation",null,{"$f":"'Yr3'!$D19","v":5159792},{"$f":"'Yr2'!$D19","v":6482977},{"$f":"(E54-D54)/D54","v":0.25644153872869296},{"$f":"'Yr1'!$D19","v":6519974},{"$f":"(G54-E54)/E54","v":5.7067918025931605E-3},{"$f":"(G54-D54)/D54","v":0.26361178900234739}]
[3,"Percent participation (2/1)",null,{"$f":"D54/D53","v":0.30804886520611391},{"$f":"E54/E53","v":0.32289387452258678},{"$f":"(E55-D55)/D55","v":4.819043662615069E-2},{"$f":"G54/G53","v":0.28362686075405547},{"$f":"(G55-E55)/E55","v":-0.12160965836403484},{"$f":"(G55-D55)/D55","v":-7.9279644272404012E-2}]
[4,"Gross revenue",null,{"$f":"'Yr3'!$E19","v":4631799568},{"$f":"'Yr2'!$E19","v":5856505881},{"$f":"(E56-D56)/D56","v":0.26441263163915907},{"$f":"'Yr1'!$E19","v":6135742661},{"$f":"(G56-E56)/E56","v":4.7679757465268736E-2},{"$f":"(G56-D56)/D56","v":0.32469951925173635}]
[5,"Average gift size (4/2)",null,{"$f":"D56/D54","v":897.67176041204766},{"$f":"E56/E54","v":903.366752805077},{"$f":"(E57-D57)/D57","v":6.3441812967528722E-3},{"$f":"G56/G54","v":941.06857803420689},{"$f":"(G57-E57)/E57","v":4.1734793883060881E-2},{"$f":"(G57-D57)/D57","v":4.8343748278590497E-2}]
[]
[null,null,null,null,null,null,null,null,"3-Year cum"]
[null,{"$f":"'Yr1'!A150","v":"$5,000 and up"},null,null,null,"Rate of",null,"Rate of","Rate of"]
[null,null,null,"2 Years ago","Last year","Growth","This year","Growth","Growth"]
[null,null,null,"[B]  ","[D]   ","[E=(D-B)/B]","[F]  ","[G=(F-D)/D]","[F=(D-A)/A]"]
[]
[1,"Donors of record (end of year)",null,{"$f":"'Yr3'!$B168+'Yr3'!$D157","v":364260},{"$f":"'Yr2'!$B168+'Yr2'!$D157","v":425824},{"$f":"(E64-D64)/D64","v":0.16901114588480756},{"$f":"'Yr1'!$B168+'Yr1'!$D157","v":467149},{"$f":"(G64-E64)/E64","v":9.7047136845269402E-2},{"$f":"(G64-D64)/D64","v":0.28246033053313568}]
[2,"Participation",null,{"$f":"'Yr3'!$D164","v":195221},{"$f":"'Yr2'!$D164","v":226526},{"$f":"(E65-D65)/D65","v":0.16035672391802111},{"$f":"'Yr1'!$D164","v":221239},{"$f":"(G65-E65)/E65","v":-2.3339484209318136E-2},{"$f":"(G65-D65)/D65","v":0.13327459648296033}]
[3,"Percent participation (2/1)",null,{"$f":"D65/D64","v":0.53593861527480369},{"$f":"E65/E64","v":0.53197095513639436},{"$f":"(E66-D66)/D66","v":-7.4031988465225575E-3},{"$f":"G65/G64","v":0.47359407812068527},{"$f":"(G66-E66)/E66","v":-0.10973696299028504},{"$f":"(G66-D66)/D66","v":-0.11632775727897704}]
[4,"Gross revenue",null,{"$f":"'Yr3'!$E164","v":3503273810},{"$f":"'Yr2'!$E164","v":4327953249},{"$f":"(E67-D67)/D67","v":0.23540250740492363},{"$f":"'Yr1'!$E164","v":4365907194},{"$f":"(G67-E67)/E67","v":8.7694905227475584E-3},{"$f":"(G67-D67)/D67","v":0.24623635798538968}]
[5,"Average gift size (4/2)",null,{"$f":"D67/D65","v":17945.168859907488},{"$f":"E67/E65","v":19105.768207622965},{"$f":"(E68-D68)/D68","v":6.4674752117181267E-2},{"$f":"G67/G65","v":19733.894991389403},{"$f":"(G68-E68)/E68","v":3.2876290392543514E-2},{"$f":"(G68-D68)/D68","v":9.9677308441394996E-2}]
[]
[null,"* Source: J.M. Greenfield: \"Budgeting for Fundraising and Evaluating Performance\", Ch. 31 in"]
[null,"                Achieving Excellence in Fundraising: Third Edition, Jossey Bass, A Wiley Imprint, 2011, p. 357"]
[null,null,null,null,null,null,null,null,"Page 2"]
[null,{"$f":"B5","v":"                     3-Year \"Growth in Giving\" Analysis* by Gift Range"}]
[null,null,null,null,null,null,null,null,"3-Year cum"]
[null,{"$f":"'Yr1'!A121","v":"$1,000 to $4,999"},null,null,null,"Rate of",null,"Rate of","Rate of"]
[null,null,null,"2 Years ago","Last year","Growth","This year","Growth","Growth"]
[null,null,null,"[B]  ","[D]   ","[E=(D-B)/B]","[F]  ","[G=(F-D)/D]","[F=(D-A)/A]"]
[]
[1,"Donors of record (end of year)",null,{"$f":"'Yr3'!$B139+'Yr3'!$D128","v":1083707},{"$f":"'Yr2'!$B139+'Yr2'!$D128","v":1303842},{"$f":"(E79-D79)/D79","v":0.20313147372860008},{"$f":"'Yr1'!$B139+'Yr1'!$D128","v":1455163},{"$f":"(G79-E79)/E79","v":0.11605777387137399},{"$f":"(G79-D79)/D79","v":0.34276423424412689}]
[2,"Participation",null,{"$f":"'Yr3'!$D135","v":569532},{"$f":"'Yr2'!$D135","v":697523},{"$f":"(E80-D80)/D80","v":0.22473012929914385},{"$f":"'Yr1'!$D135","v":704651},{"$f":"(G80-E80)/E80","v":1.021901786751118E-2},{"$f":"(G80-D80)/D80","v":0.23724566837333108}]
[3,"Percent participation (2/1)",null,{"$f":"D80/D79","v":0.52554057508164109},{"$f":"E80/E79","v":0.53497509667582421},{"$f":"(E81-D81)/D81","v":1.7952032709781726E-2},{"$f":"G80/G79","v":0.48424197151796738},{"$f":"(G81-E81)/E81","v":-9.4832685620503357E-2},{"$f":"(G81-D81)/D81","v":-7.8583092384937353E-2}]
[4,"Gross revenue",null,{"$f":"'Yr3'!$E135","v":621908100},{"$f":"'Yr2'!$E135","v":859284659},{"$f":"(E82-D82)/D82","v":0.38169073372737872},{"$f":"'Yr1'!$E135","v":1034676857},{"$f":"(G82-E82)/E82","v":0.20411419680657886},{"$f":"(G82-D82)/D82","v":0.66371342807723521}]
[5,"Average gift size (4/2)",null,{"$f":"D82/D80","v":1091.963401529677},{"$f":"E82/E80","v":1231.9087098203213},{"$f":"(E83-D83)/D83","v":0.12815933949306538},{"$f":"G82/G80","v":1468.3536346361532},{"$f":"(G83-E83)/E83","v":0.19193380396695003},{"$f":"(G83-D83)/D83","v":0.34469125300281123}]
[]
[null,null,null,null,null,null,null,null,"3-Year cum"]
[null,{"$f":"'Yr1'!A92","v":"$250 to $999"},null,null,null,"Rate of",null,"Rate of","Rate of"]
[null,null,null,"2 Years ago","Last year","Growth","This year","Growth","Growth"]
[null,null,null,"[B]  ","[D]   ","[E=(D-B)/B]","[F]  ","[G=(F-D)/D]","[F=(D-A)/A]"]
[]
[1,"Donors of record (end of year)",null,{"$f":"'Yr3'!$B110+'Yr3'!$D99","v":2269986},{"$f":"'Yr2'!$B110+'Yr2'!$D99","v":2710616},{"$f":"(E90-D90)/D90","v":0.19411132932097377},{"$f":"'Yr1'!$B110+'Yr1'!$D99","v":3066517},{"$f":"(G90-E90)/E90","v":0.13129893721574726},{"$f":"(G90-D90)/D90","v":0.35089687777810086}]
[2,"Participation",null,{"$f":"'Yr3'!$D106","v":1002991},{"$f":"'Yr2'!$D106","v":1205364},{"$f":"(E91-D91)/D91","v":0.20176950740335656},{"$f":"'Yr1'!$D106","v":1209824},{"$f":"(G91-E91)/E91","v":3.7001270985362097E-3},{"$f":"(G91-D91)/D91","v":0.20621620732389423}]
[3,"Percent participation (2/1)",null,{"$f":"D91/D90","v":0.44184898056639998},{"$f":"E91/E90","v":0.44468268467388961},{"$f":"(E92-D92)/D92","v":6.4132865121859861E-3},{"$f":"G91/G90","v":0.39452708072383097},{"$f":"(G92-E92)/E92","v":-0.1127896490659188},{"$f":"(G92-D92)/D92","v":-0.10709971488880146}]
[4,"Gross revenue",null,{"$f":"'Yr3'!$E106","v":302874270},{"$f":"'Yr2'!$E106","v":399201522},{"$f":"(E93-D93)/D93","v":0.31804369516103165},{"$f":"'Yr1'!$E106","v":450739008},{"$f":"(G93-E93)/E93","v":0.12910142662231633},{"$f":"(G93-D93)/D93","v":0.48820501655687026}]
[5,"Average gift size (4/2)",null,{"$f":"D93/D91","v":301.97107451612226},{"$f":"E93/E91","v":331.18752675540333},{"$f":"(E94-D94)/D94","v":9.6752486264114673E-2},{"$f":"G93/G91","v":372.56576824397598},{"$f":"(G94-E94)/E94","v":0.12493900930976885},{"$f":"(G94-D94)/D94","v":0.23377965535597903}]
[null,null,null,null,null,null,null,null,"Page 3"]
[null,{"$f":"B5","v":"                     3-Year \"Growth in Giving\" Analysis* by Gift Range"}]
[null,null,null,null,null,null,null,null,"3-Year cum"]
[null,{"$f":"'Yr1'!A63","v":"$100 to $249"},null,null,null,"Rate of",null,"Rate of","Rate of"]
[null,null,null,"2 Years ago","Last year","Growth","This year","Growth","Growth"]
[null,null,null,"[B]  ","[D]   ","[E=(D-B)/B]","[F]  ","[G=(F-D)/D]","[F=(D-A)/A]"]
[]
[1,"Donors of record (end of year)",null,{"$f":"'Yr3'!$B81+'Yr3'!$D70","v":3786933},{"$f":"'Yr2'!$B81+'Yr2'!$D70","v":4558880},{"$f":"(E102-D102)/D102","v":0.20384490562679614},{"$f":"'Yr1'!$B81+'Yr1'!$D70","v":5221992},{"$f":"(G102-E102)/E102","v":0.14545502404099253},{"$f":"(G102-D102)/D102","v":0.37895019531636814}]
[2,"Participation",null,{"$f":"'Yr3'!$D77","v":1278927},{"$f":"'Yr2'!$D77","v":1594832},{"$f":"(E103-D103)/D103","v":0.24700784329363598},{"$f":"'Yr1'!$D77","v":1599111},{"$f":"(G103-E103)/E103","v":2.6830412231507771E-3},{"$f":"(G103-D103)/D103","v":0.25035361674278517}]
[3,"Percent participation (2/1)",null,{"$f":"D103/D102","v":0.33772105289425508},{"$f":"E103/E102","v":0.34982978275365878},{"$f":"(E104-D104)/D104","v":3.5854234598738807E-2},{"$f":"G103/G102","v":0.30622624469742582},{"$f":"(G104-E104)/E104","v":-0.1246421551447421},{"$f":"(G104-D104)/D104","v":-9.3256869617455274E-2}]
[4,"Gross revenue",null,{"$f":"'Yr3'!$E77","v":132973302},{"$f":"'Yr2'!$E77","v":176080838},{"$f":"(E105-D105)/D105","v":0.3241818872783952},{"$f":"'Yr1'!$E77","v":186815869},{"$f":"(G105-E105)/E105","v":6.0966491992728931E-2},{"$f":"(G105-D105)/D105","v":0.40491261170607012}]
[5,"Average gift size (4/2)",null,{"$f":"D105/D103","v":103.97255042703766},{"$f":"E105/E103","v":110.40713880835098},{"$f":"(E106-D106)/D106","v":6.1887376570884126E-2},{"$f":"G105/G103","v":116.82482892056899},{"$f":"(G106-E106)/E106","v":5.812749231150794E-2},{"$f":"(G106-D106)/D106","v":0.12361222688819552}]
[]
[null,null,null,null,null,null,null,null,"3-Year cum"]
[null,{"$f":"'Yr1'!A34","v":"Under $100"},null,null,null,"Rate of",null,"Rate of","Rate of"]
[null,null,null,"2 Years ago","Last year","Growth","This year","Growth","Growth"]
[null,null,null,"[B]  ","[D]   ","[E=(D-B)/B]","[F]  ","[G=(F-D)/D]","[F=(D-A)/A]"]
[]
[1,"Donors of record (end of year)",null,{"$f":"'Yr3'!$B52+'Yr3'!$D41","v":9245028},{"$f":"'Yr2'!$B52+'Yr2'!$D41","v":11078571},{"$f":"(E113-D113)/D113","v":0.19832746855931643},{"$f":"'Yr1'!$B52+'Yr1'!$D41","v":12777037},{"$f":"(G113-E113)/E113","v":0.15331092791660586},{"$f":"(G113-D113)/D113","v":0.38204416471210256}]
[2,"Participation",null,{"$f":"'Yr3'!$D48","v":2113121},{"$f":"'Yr2'!$D48","v":2758732},{"$f":"(E114-D114)/D114","v":0.30552486109408783},{"$f":"'Yr1'!$D48","v":2785149},{"$f":"(G114-E114)/E114","v":9.5757761174336611E-3},{"$f":"(G114-D114)/D114","v":0.3180262748796685}]
[3,"Percent participation (2/1)",null,{"$f":"D114/D113","v":0.22856837210228029},{"$f":"E114/E113","v":0.24901514825332619},{"$f":"(E115-D115)/D115","v":8.9455841869041833E-2},{"$f":"G114/G113","v":0.21798081980978845},{"$f":"(G115-E115)/E115","v":-0.1246282752724992},{"$f":"(G115-D115)/D115","v":-4.6321160688645474E-2}]
[4,"Gross revenue",null,{"$f":"'Yr3'!$E48","v":70770086},{"$f":"'Yr2'!$E48","v":93985613},{"$f":"(E116-D116)/D116","v":0.32804152590686408},{"$f":"'Yr1'!$E48","v":97603733},{"$f":"(G116-E116)/E116","v":3.8496530314698275E-2},{"$f":"(G116-D116)/D116","v":0.37916651676811586}]
[5,"Average gift size (4/2)",null,{"$f":"D116/D114","v":33.490787323584406},{"$f":"E116/E114","v":34.068410052154398},{"$f":"(E117-D117)/D117","v":1.7247212583838736E-2},{"$f":"G116/G114","v":35.044348794265588},{"$f":"(G117-E117)/E117","v":2.8646442279435747E-2},{"$f":"(G117-D117)/D117","v":4.6387726143038578E-2}]

{"sheet":"GainLoss","index":8,"n_rows":48,"n_cols":6,"rows_kept":48,"cut":false,"hidden":false,"merged":[]}
[null,"Figure1","FEP Fundraising Fitness Test"]
[null,{"$f":"StepByStep!#REF!","v":{"$error":"#REF!"}}]
[]
[null,"Gain/Loss Growth-in-Giving Performance Report for -->",null,null,null,{"$f":"StepByStep!$G$10","v":2016}]
[null,"Base: ","Top 20% Fastest Growing",null,"Average/Mean"]
[null,null,null,null,null,{"$f":"F4","v":2016}]
[null,"Gain/Loss","Period 1","Period 2","Gains","Gain/Loss"]
[null,"Category",{"$f":"F4-1","v":2015},{"$f":"F4","v":2016},"(Losses)","Ratio"]
[null,null,"(A$)  ","(B$)  ","(C$=B-A) ","(D%=C/totA)"]
[]
["Gains",null,null,"Amount of Gifts"]
[null,"New",1.9999999999999999E-7,{"$f":"FEPdata!E12","v":1515579372},{"$f":"D12-C12","v":1515579371.9999998},{"$f":"E12/(C$23+0.00001)","v":0.25878559734624024}]
[null,"Recapture",1.9999999999999999E-7,{"$f":"FEPdata!E13","v":546577949},{"$f":"D13-C13","v":546577948.99999976},{"$f":"E13/(C$23+0.00001)","v":9.3328336107920976E-2}]
[null,"Upgrade",{"$f":"FEPdata!C14","v":1219749215},{"$f":"FEPdata!E14","v":2542178181},{"$f":"D14-C14","v":1322428966},{"$f":"E14/(C$23+0.00001)","v":0.22580511204944065}]
[null,"Subtotal gains",{"$f":"SUM(C12:C14)","v":1219749215.0000005},{"$f":"SUM(D12:D14)","v":4604335502},{"$f":"D15-C15","v":3384586286.9999995},{"$f":"E15/(C$23+0.00001)","v":0.57791904550360185}]
["Same",null,{"$f":"FEPdata!C15","v":543429706},{"$f":"FEPdata!E15","v":543429706},{"$f":"D16-C16","v":0},{"$f":"E16/(C$23+0.00001)","v":0}]
["Losses"]
[null,"Downgrade",{"$f":"FEPdata!C16","v":2132281556},{"$f":"FEPdata!E16","v":987977453},{"$f":"D18-C18","v":-1144304103},{"$f":"E18/(C$23+0.00001)","v":-0.19539024237960445}]
[null,"Lapsed new",{"$f":"FEPdata!C17","v":1001950771},1.9999999999999999E-7,{"$f":"D19-C19","v":-1001950770.9999998},{"$f":"E19/(C$23+0.00001)","v":-0.17108337153110906}]
[null,"Lapsed repeat",{"$f":"FEPdata!C18","v":959094630},1.9999999999999999E-7,{"$f":"D20-C20","v":-959094629.99999976},{"$f":"E20/(C$23+0.00001)","v":-0.1637656735909449}]
[null,"Subtotal losses",{"$f":"SUM(C17:C20)","v":4093326957},{"$f":"SUM(D17:D20)","v":987977453.00000048},{"$f":"D21-C21","v":-3105349503.9999995},{"$f":"E21/(C$23+0.00001)","v":-0.53023928750165839}]
[]
["Total - gifts",null,{"$f":"C15+C16+C21","v":5856505878},{"$f":"D15+D16+D21","v":6135742661},{"$f":"D23-C23","v":279236783},{"$f":"E23/(C$23+0.00001)","v":4.7679758001943483E-2}]
[null,null,null,null,null,"Overall rate of growth"]
["Gains",null,null,"Number of Donors"]
[null,"New",2.0000000000000001E-4,{"$f":"FEPdata!D12","v":2910125},{"$f":"D26-C26","v":2910124.9997999999},{"$f":"E26/(C$37+0.00001)","v":0.44888720853138375}]
[null,"Recapture",2.0000000000000001E-4,{"$f":"FEPdata!D13","v":647686},{"$f":"D27-C27","v":647685.99979999999},{"$f":"E27/(C$37+0.00001)","v":9.9905660573020583E-2}]
[null,"Upgrade",{"$f":"FEPdata!B14","v":1261163},{"$f":"FEPdata!D14","v":1261163},0,{"$f":"E28/(C$37+0.00001)","v":0}]
[null,"Subtotal gains",{"$f":"SUM(C26:C28)","v":1261163.0004},{"$f":"SUM(D26:D28)","v":4818974},{"$f":"SUM(E26:E28)","v":3557810.9995999997},{"$f":"E29/(C$37+0.00001)","v":0.54879286910440428}]
["Same",null,{"$f":"FEPdata!B15","v":800406},{"$f":"FEPdata!D15","v":800406},{"$f":"D30-C30","v":0},{"$f":"E30/(C$37+0.00001)","v":0}]
["Losses"]
[null,"Downgrade",{"$f":"FEPdata!B16","v":900594},{"$f":"FEPdata!D16","v":900594},{"$f":"D32-C32","v":0},{"$f":"E32/(C$37+0.00001)","v":0}]
[null,"Lapsed new",{"$f":"FEPdata!B17","v":2320303},2.0000000000000001E-4,{"$f":"D33-C33","v":-2320302.9997999999},{"$f":"E33/(C$37+0.00001)","v":-0.35790707842405373}]
[null,"Lapsed repeat",{"$f":"FEPdata!B18","v":1200510},2.0000000000000001E-4,{"$f":"D34-C34","v":-1200509.9998000001},{"$f":"E34/(C$37+0.00001)","v":-0.18517884374769811}]
[null,"Subtotal losses",{"$f":"SUM(C31:C34)","v":4421407},{"$f":"SUM(D31:D34)","v":900594.00040000002},{"$f":"D35-C35","v":-3520812.9995999997},{"$f":"E35/(C$37+0.00001)","v":-0.54308592217175178}]
[]
["Total - donors",null,{"$f":"C29+C30+C35","v":6482976.0004000003},{"$f":"D29+D30+D35","v":6519974.0004000003},{"$f":"D37-C37","v":36998},{"$f":"E37/(C$37+0.00001)","v":5.7069469326525585E-3}]
[null,null,null,null,null,"Overall rate of growth"]
[null,null,null,null,"Average gift size -------->",{"$f":"D23/D37","v":941.0685779764724}]
[]
[null,"$ lost for every $100 gained",null,null,{"$f":"E21/E15*-100","v":91.749751392879759},{"$f":"F21/F15*-100","v":91.749751392879759}]
[null,"Net per-$100 gain(loss) in giving",null,null,{"$f":"100-E41","v":8.2502486071202412},{"$f":"100-F41","v":8.2502486071202412}]
[null,"Loss per dollar gain",null,null,{"$f":"E21/E15*-1","v":0.91749751392879764},{"$f":"F21/F15*-1","v":0.91749751392879764}]
[null,"Net per-dollar gain(loss) in giving",null,null,{"$f":"1-E43","v":8.2502486071202363E-2},{"$f":"1-F43","v":8.2502486071202363E-2}]
[]
[null,"Donors lost for every 100 donors gained",null,null,{"$f":"E35/E29*-100","v":98.960090909715007},{"$f":"F35/F29*-100","v":98.960090909715021}]
[null,"Net per-100 gain(loss) in donors",null,null,{"$f":"100-E46","v":1.0399090902849935},{"$f":"100-F46","v":1.0399090902849792}]
[null,"Donor retention rate",null,null,{"$f":"1+E35/C37","v":0.45691407782741056},{"$f":"1+F35","v":0.45691407782824822}]

{"sheet":"GainLossRanges","index":9,"n_rows":46,"n_cols":11,"rows_kept":46,"cut":false,"hidden":false,"merged":[]}
[null,"Figure1","FEP Fundraising Fitness Test"]
[null,null,null,null,null,null,{"$f":"StepByStep!$A$6","v":"NFFS-2017 7-15-17 - 7,015 organizations "}]
[null,"Gain/Loss Growth-in-Giving Performance Report for -->",null,null,null,{"$f":"StepByStep!$G$10","v":2016}]
[null,"Base: ","Top 20% Fastest Growing",null,"Average/Mean"]
[null,null,null,null,null,null,"  ------------------ Giving Level/Range --------------------"]
[null,"Gain/Loss Category",{"$f":"F3-1","v":2015},{"$f":"F3","v":2016},"Gains (Losses)","Gain/Loss Ratio","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up"]
[null,null,"(A$)  ","(B$)  ","(C$=B-A) ","(D%=C/totA)"]
[]
["Gains",null,null,"Amount of Gifts"]
[null,"New",1.9999999999999999E-7,{"$f":"FEPdata!E12","v":1515579372},{"$f":"D10-C10","v":1515579371.9999998},{"$f":"E10/(C$21+0.00001)","v":0.25878559734624024},{"$f":"FEP100Dn!$E12/(FEP100Dn!$C$19+0.000001)","v":0.61639941476146598},{"$f":"FEP100to249!$E12/(FEP100to249!$C$19+0.000001)","v":0.49056705410008106},{"$f":"FEP250to999!$E12/(FEP250to999!$C$19+0.000001)","v":0.38788885234816789},{"$f":"FEP1000to4999!$E12/(FEP1000to4999!$C$19+0.000001)","v":0.29087192712133336},{"$f":"FEP5000Up!$E12/(FEP5000Up!$C$19+0.000001)","v":0.22331101530420225}]
[null,"Recapture",1.9999999999999999E-7,{"$f":"FEPdata!E13","v":546577949},{"$f":"D11-C11","v":546577948.99999976},{"$f":"E11/(C$21+0.00001)","v":9.3328336107920976E-2},{"$f":"FEP100Dn!$E13/(FEP100Dn!$C$19+0.000001)","v":9.2667473244041371E-2},{"$f":"FEP100to249!$E13/(FEP100to249!$C$19+0.000001)","v":0.10381542600127078},{"$f":"FEP250to999!$E13/(FEP250to999!$C$19+0.000001)","v":8.1666975299422753E-2},{"$f":"FEP1000to4999!$E13/(FEP1000to4999!$C$19+0.000001)","v":7.1712070363271624E-2},{"$f":"FEP5000Up!$E13/(FEP5000Up!$C$19+0.000001)","v":9.828340225176109E-2}]
[null,"Upgrade",{"$f":"FEPdata!C14","v":1219749215},{"$f":"FEPdata!E14","v":2542178181},{"$f":"D12-C12","v":1322428966},{"$f":"E12/(C$21+0.00001)","v":0.22580511204944065},{"$f":"(FEP100Dn!$E14-FEP100Dn!$C14)/(FEP100Dn!$C$19+0.000001)","v":6.0450264673495652E-2},{"$f":"(FEP100to249!$E14-FEP100to249!$C14)/(FEP100to249!$C$19+0.000001)","v":0.10533813003931838},{"$f":"(FEP250to999!$E14-FEP250to999!$C14)/(FEP250to999!$C$19+0.000001)","v":0.18501628766327008},{"$f":"(FEP1000to4999!$E14-FEP1000to4999!$C14)/(FEP1000to4999!$C$19+0.000001)","v":0.27812940242643192},{"$f":"(FEP5000Up!$E14-FEP5000Up!$C14)/(FEP5000Up!$C$19+0.000001)","v":0.22767075232509532}]
[null,"Subtotal gains",{"$f":"SUM(C10:C12)","v":1219749215.0000005},{"$f":"SUM(D10:D12)","v":4604335502},{"$f":"D13-C13","v":3384586286.9999995},{"$f":"E13/(C$21+0.00001)","v":0.57791904550360185},{"$f":"SUM(G10:G12)","v":0.769517152679003},{"$f":"SUM(H10:H12)","v":0.69972061014067022},{"$f":"SUM(I10:I12)","v":0.65457211531086068},{"$f":"SUM(J10:J12)","v":0.64071339991103693},{"$f":"SUM(K10:K12)","v":0.54926516988105867}]
["Same",null,{"$f":"FEPdata!C15","v":543429706},{"$f":"FEPdata!E15","v":543429706},{"$f":"D14-C14","v":0},{"$f":"E14/(C$21+0.00001)","v":0},0,0,0,0,0]
["Losses"]
[null,"Downgrade",{"$f":"FEPdata!C16","v":2132281556},{"$f":"FEPdata!E16","v":987977453},{"$f":"D16-C16","v":-1144304103},{"$f":"E16/(C$21+0.00001)","v":-0.19539024237960445},{"$f":"(FEP100Dn!$E16-FEP100Dn!$C16)/(FEP100Dn!$C$19+0.000001)","v":-4.5756259921066154E-2},{"$f":"(FEP100to249!$E16-FEP100to249!$C16)/(FEP100to249!$C$19+0.000001)","v":-8.1372160227589543E-2},{"$f":"(FEP250to999!$E16-FEP250to999!$C16)/(FEP250to999!$C$19+0.000001)","v":-0.11693717381700146},{"$f":"(FEP1000to4999!$E16-FEP1000to4999!$C16)/(FEP1000to4999!$C$19+0.000001)","v":-0.12764332020078176},{"$f":"(FEP5000Up!$E16-FEP5000Up!$C16)/(FEP5000Up!$C$19+0.000001)","v":-0.2239654854053543}]
[null,"Lapsed new",{"$f":"FEPdata!C17","v":1001950771},1.9999999999999999E-7,{"$f":"D17-C17","v":-1001950770.9999998},{"$f":"E17/(C$21+0.00001)","v":-0.17108337153110906},{"$f":"-FEP100Dn!$C17/(FEP100Dn!$C$19+0.000001)","v":-0.51480022314053697},{"$f":"-FEP100to249!$C17/(FEP100to249!$C$19+0.000001)","v":-0.37169109078968493},{"$f":"-FEP250to999!$C17/(FEP250to999!$C$19+0.000001)","v":-0.24397434915604119},{"$f":"-FEP1000to4999!$C17/(FEP1000to4999!$C$19+0.000001)","v":-0.17222049210095272},{"$f":"-FEP5000Up!$C17/(FEP5000Up!$C$19+0.000001)","v":-0.14850851757629704}]
[null,"Lapsed repeat",{"$f":"FEPdata!C18","v":959094630},1.9999999999999999E-7,{"$f":"D18-C18","v":-959094629.99999976},{"$f":"E18/(C$21+0.00001)","v":-0.1637656735909449},{"$f":"-FEP100Dn!$C18/(FEP100Dn!$C$19+0.000001)","v":-0.17046410615412114},{"$f":"-FEP100to249!$C18/(FEP100to249!$C$19+0.000001)","v":-0.18569085507976468},{"$f":"-FEP250to999!$C18/(FEP250to999!$C$19+0.000001)","v":-0.16455917137230125},{"$f":"-FEP1000to4999!$C18/(FEP1000to4999!$C$19+0.000001)","v":-0.1367353922040222},{"$f":"-FEP5000Up!$C18/(FEP5000Up!$C$19+0.000001)","v":-0.16802167614357738}]
[null,"Subtotal losses",{"$f":"SUM(C15:C18)","v":4093326957},{"$f":"SUM(D15:D18)","v":987977453.00000048},{"$f":"D19-C19","v":-3105349503.9999995},{"$f":"E19/(C$21+0.00001)","v":-0.53023928750165839},{"$f":"SUM(G16:G18)","v":-0.73102058921572421},{"$f":"SUM(H16:H18)","v":-0.6387541060970392},{"$f":"SUM(I16:I18)","v":-0.52547069434534388},{"$f":"SUM(J16:J18)","v":-0.43659920450575668},{"$f":"SUM(K16:K18)","v":-0.54049567912522867}]
[]
["Total - gifts",null,{"$f":"C13+C14+C19","v":5856505878},{"$f":"D13+D14+D19","v":6135742661},{"$f":"D21-C21","v":279236783},{"$f":"E21/(C$21+0.00001)","v":4.7679758001943483E-2},{"$f":"G13+G19","v":3.8496563463278788E-2},{"$f":"H13+H19","v":6.096650404363102E-2},{"$f":"I13+I19","v":0.1291014209655168},{"$f":"J13+J19","v":0.20411419540528025},{"$f":"K13+K19","v":8.7694907558300006E-3}]
[null,null,null,null,null,"Overall rate of growth",null,"Rate of growth",null,"Rate of growth"]
["Gains",null,null,"Number of Donors"]
[null,"New",2.0000000000000001E-4,{"$f":"FEPdata!D12","v":2910125},{"$f":"D24-C24","v":2910124.9997999999},{"$f":"E24/(C$35+0.00001)","v":0.44888720853138375},{"$f":"FEP100Dn!$D12/(FEP100Dn!$B$19+0.000001)","v":0.6156693059234063},{"$f":"FEP100to249!$D12/(FEP100to249!$B$19+0.000001)","v":0.41578799522431464},{"$f":"FEP250to999!$D12/(FEP250to999!$B$19+0.000001)","v":0.29526433508857469},{"$f":"FEP1000to4999!$D12/(FEP1000to4999!$B$19+0.000001)","v":0.21694051665648739},{"$f":"FEP5000Up!$D12/(FEP5000Up!$B$19+0.000001)","v":0.18242939000299113}]
[null,"Recapture",2.0000000000000001E-4,{"$f":"FEPdata!D13","v":647686},{"$f":"D25-C25","v":647685.99979999999},{"$f":"E25/(C$35+0.00001)","v":9.9905660573020583E-2},{"$f":"FEP100Dn!$D13/(FEP100Dn!$B$19+0.000001)","v":9.382647311387235E-2},{"$f":"FEP100to249!$D13/(FEP100to249!$B$19+0.000001)","v":0.11725372954636146},{"$f":"FEP250to999!$D13/(FEP250to999!$B$19+0.000001)","v":9.870545329037643E-2},{"$f":"FEP1000to4999!$D13/(FEP1000to4999!$B$19+0.000001)","v":8.499504675819293E-2},{"$f":"FEP5000Up!$D13/(FEP5000Up!$B$19+0.000001)","v":0.10410284029160403}]
[null,"Upgrade",{"$f":"FEPdata!B14","v":1261163},{"$f":"FEPdata!D14","v":1261163},0,{"$f":"E26/(C$35+0.00001)","v":0},0,0,0,0,0]
[null,"Subtotal gains",{"$f":"SUM(C24:C26)","v":1261163.0004},{"$f":"SUM(D24:D26)","v":4818974},{"$f":"SUM(E24:E26)","v":3557810.9995999997},{"$f":"E27/(C$35+0.00001)","v":0.54879286910440428},{"$f":"SUM(G24:G26)","v":0.70949577903727867},{"$f":"SUM(H24:H26)","v":0.53304172477067613},{"$f":"SUM(I24:I26)","v":0.39396978837895114},{"$f":"SUM(J24:J26)","v":0.30193556341468031},{"$f":"SUM(K24:K26)","v":0.28653223029459518}]
["Same",null,{"$f":"FEPdata!B15","v":800406},{"$f":"FEPdata!D15","v":800406},{"$f":"D28-C28","v":0},{"$f":"E28/(C$35+0.00001)","v":0},0,0,0,0,0]
["Losses"]
[null,"Downgrade",{"$f":"FEPdata!B16","v":900594},{"$f":"FEPdata!D16","v":900594},{"$f":"D30-C30","v":0},{"$f":"E30/(C$35+0.00001)","v":0},0,0,0,0,0]
[null,"Lapsed new",{"$f":"FEPdata!B17","v":2320303},2.0000000000000001E-4,{"$f":"D31-C31","v":-2320302.9997999999},{"$f":"E31/(C$35+0.00001)","v":-0.35790707842405373},{"$f":"-FEP100Dn!$B17/(FEP100Dn!$B$19+0.000001)","v":-0.52858506320459353},{"$f":"-FEP100to249!$B17/(FEP100to249!$B$19+0.000001)","v":-0.3214445157857872},{"$f":"-FEP250to999!$B17/(FEP250to999!$B$19+0.000001)","v":-0.19315410116761977},{"$f":"-FEP1000to4999!$B17/(FEP1000to4999!$B$19+0.000001)","v":-0.1278868223698317},{"$f":"-FEP5000Up!$B17/(FEP5000Up!$B$19+0.000001)","v":-0.12097507570821461}]
[null,"Lapsed repeat",{"$f":"FEPdata!B18","v":1200510},2.0000000000000001E-4,{"$f":"D32-C32","v":-1200509.9998000001},{"$f":"E32/(C$35+0.00001)","v":-0.18517884374769811},{"$f":"-FEPdata!$B18/(FEPdata!$B$19+0.000001)","v":-0.18517884379023072},{"$f":"-FEP100to249!$B18/(FEP100to249!$B$19+0.000001)","v":-0.20891416776173985},{"$f":"-FEP250to999!$B18/(FEP250to999!$B$19+0.000001)","v":-0.19711556011279818},{"$f":"-FEP1000to4999!$B18/(FEP1000to4999!$B$19+0.000001)","v":-0.16382972317735209},{"$f":"-FEP5000Up!$B18/(FEP5000Up!$B$19+0.000001)","v":-0.18889663879559565}]
[null,"Subtotal losses",{"$f":"SUM(C29:C32)","v":4421407},{"$f":"SUM(D29:D32)","v":900594.00040000002},{"$f":"D33-C33","v":-3520812.9995999997},{"$f":"E33/(C$35+0.00001)","v":-0.54308592217175178},{"$f":"SUM(G30:G32)","v":-0.71376390699482428},{"$f":"SUM(H30:H32)","v":-0.53035868354752702},{"$f":"SUM(I30:I32)","v":-0.39026966128041796},{"$f":"SUM(J30:J32)","v":-0.29171654554718379},{"$f":"SUM(K30:K32)","v":-0.30987171450381024}]
[]
["Total - donors",null,{"$f":"C27+C28+C33","v":6482976.0004000003},{"$f":"D27+D28+D33","v":6519974.0004000003},{"$f":"D35-C35","v":36998},{"$f":"E35/(C$35+0.00001)","v":5.7069469326525585E-3},{"$f":"G27+G33","v":-4.2681279575456088E-3},{"$f":"H27+H33","v":2.6830412231491074E-3},{"$f":"I27+I33","v":3.7001270985331791E-3},{"$f":"J27+J33","v":1.0219017867496516E-2},{"$f":"K27+K33","v":-2.3339484209215056E-2}]
[null,null,null,null,null,"Overall rate of growth",null,"Rate of growth",null,"Rate of growth"]
[null,null,null,null,"Average gift size -------->",{"$f":"D21/D35","v":941.0685779764724},{"$f":"FEP100Dn!$E19/FEP100Dn!$D19","v":35.044348794265588},{"$f":"FEP100to249!$E19/FEP100to249!$D19","v":116.82482892056899},{"$f":"FEP250to999!$E19/FEP250to999!$D19","v":372.56576824397598},{"$f":"FEP1000to4999!$E19/FEP1000to4999!$D19","v":1468.3536346361532},{"$f":"FEP5000Up!$E19/FEP5000Up!$D19","v":19733.894991389403}]
[]
[null,"$ lost for every $100 gained",null,null,{"$f":"E19/E13*-100","v":91.749751392879759},91.749751392879759,94.997309243951662,91.287021825557716,80.276975149757845,68.142667933334707,98.403414008987866]
[null,"Net per-$100 gain(loss) in giving",null,null,{"$f":"100-E39","v":8.2502486071202412},8.2502486071202412,5.002690756048338,8.7129781744422843,19.723024850242155,31.857332066665293,1.5965859910121338]
[null,"Loss per dollar gain",null,null,{"$f":"E19/E13*-1","v":0.91749751392879764},0.91749751392879764,0.94997309243951666,0.91287021825557713,0.80276975149757845,0.681426679333347,0.98403414008987866]
[null,"Net per-dollar gain(loss) in giving",null,null,{"$f":"1-E41","v":8.2502486071202363E-2},8.2502486071202363E-2,5.0026907560483336E-2,8.7129781744422874E-2,0.19723024850242155,0.318573320666653,1.5965859910121338E-2]
[]
[null,"Donors lost for every 100 donors gained",null,null,{"$f":"E33/E27*-100","v":98.960090909715007},98.960090909715021,100.60157200136371,99.496654558458175,99.060809430652569,96.615497110732321,108.14550048530973]
[null,"Net per-100 gain(loss) in donors",null,null,{"$f":"100-E44","v":1.0399090902849935},1.0399090902849792,-0.60157200136370648,0.50334544154182481,0.93919056934743139,3.3845028892676794,-8.145500485309725]
[null,"Donor retention rate",null,null,{"$f":"1+E33/C35","v":0.45691407782741056},{"$f":"1+F33","v":0.45691407782824822},0.28623609300517572,0.46964131645247298,0.60973033871958204,0.70828345445281626,0.69012828549618976]

{"sheet":"Year2Distrib","index":10,"n_rows":38,"n_cols":9,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
[null,"Year2Distrib","FEP Fundraising Fitness Test"]
[null,{"$f":"StepByStep!#REF!","v":{"$error":"#REF!"}},null,null,null,null,"Year2: ",{"$f":"StepByStep!$G$10","v":2016}]
[null,null,null,null,null,null,"Year1: ",{"$f":"H2-1","v":2015}]
[]
[null,"                Distribution of Donors and Gifts in Year2"]
[null,"                By Gain/Loss Category"]
[]
[null,"Gain/Loss",{"$f":"$H$2","v":2016},"Donor",null,{"$f":"$H$2","v":2016},"Gift"]
[null,"Category","Donors","Percent",null,"Gifts","Percent"]
[]
[null,null,"     Number of Donors",null,null,"       Amount of Gifts"]
[null,"New",{"$f":"FEPdata!D12","v":2910125},{"$f":"C12/C$18","v":0.44633997006736531},null,{"$f":"FEPdata!E12","v":1515579372},{"$f":"F12/F$18","v":0.24700830131506715}]
[null,"Recapture",{"$f":"FEPdata!D13","v":647686},{"$f":"C13/C$18","v":9.9338739694360745E-2},null,{"$f":"FEPdata!E13","v":546577949},{"$f":"F13/F$18","v":8.9080976696457315E-2}]
[null,"Upgrade",{"$f":"FEPdata!D14","v":1261163},{"$f":"C14/C$18","v":0.19343067932479485},null,{"$f":"FEPdata!E14","v":2542178181},{"$f":"F14/F$18","v":0.41432281656116215}]
[null,"Same",{"$f":"FEPdata!D15","v":800406},{"$f":"C15/C$18","v":0.12276214598401773},null,{"$f":"FEPdata!E15","v":543429706},{"$f":"F15/F$18","v":8.8567877765498099E-2}]
[null,"Downgrade",{"$f":"FEPdata!D16","v":900594},{"$f":"C16/C$18","v":0.13812846492946138},null,{"$f":"FEPdata!E16","v":987977453},{"$f":"F16/F$18","v":0.16102002766181525}]
[]
[null,"Total ",{"$f":"SUM(C12:C16)","v":6519974},{"$f":"C18/C$18","v":1},null,{"$f":"SUM(F12:F16)","v":6135742661},{"$f":"F18/F$18","v":1}]
[]
[]
[]
[null,null,"What Previous Year's Donors Did in Year2:",null,null,null,null,{"$f":"StepByStep!$G$10","v":2016}]
[null,null,"By Gain/Loss Category"]
[]
[null,"Gain/Loss",null,"Donor",null,null,null,null,"Gift"]
[null,"Category","Donors","Percent",null,null,null,"Gifts","Percent"]
[]
[null,null,"     Number of Donors",null,null,null,null,"       Amount of Gifts"]
[null,"Upgrade",{"$f":"FEPdata!B14","v":1261163},{"$f":"C29/C$38","v":0.1945345779469182},null,"Gave more in Year2",null,{"$f":"FEPdata!C14","v":1219749215},{"$f":"H29/H$38","v":0.208272516140041}]
[null,"Same",{"$f":"FEPdata!B15","v":800406},{"$f":"C30/C$38","v":0.12346274303653137},null,"Gave the same in Year2",null,{"$f":"FEPdata!C15","v":543429706},{"$f":"H30/H$38","v":9.2790772744102759E-2}]
[null,"Downgrade",{"$f":"FEPdata!B16","v":900594},{"$f":"C31/C$38","v":0.13891675674875242},null,"Gave less in Year2",null,{"$f":"FEPdata!C16","v":2132281556},{"$f":"H31/H$38","v":0.36408766599380166}]
[null,"Repeat",{"$f":"SUM(C29:C31)","v":2962163},{"$f":"C32/C$38","v":0.456914077732202},null,"Gave in Year2",null,{"$f":"SUM(H29:H31)","v":3895460477},{"$f":"H32/H$38","v":0.6651509548779454}]
[]
[null,"Lapsed new",{"$f":"FEPdata!B17","v":2320303},{"$f":"C34/C$38","v":0.35790707847753872},null,"Did not give in Year2",null,{"$f":"FEPdata!C17","v":1001950771},{"$f":"H34/H$38","v":0.17108337153110939}]
[null,"Lapsed repeat",{"$f":"FEPdata!B18","v":1200510},{"$f":"C35/C$38","v":0.18517884379025928},null,"Did not give in Year2",null,{"$f":"FEPdata!C18","v":959094630},{"$f":"H35/H$38","v":0.16376567359094521}]
[null,"Attrition",{"$f":"SUM(C33:C35)","v":3520813},{"$f":"C36/C$38","v":0.54308592226779795},null,"Did not give in Year2",null,{"$f":"SUM(H33:H35)","v":1961045401},{"$f":"H36/H$38","v":0.3348490451220546}]
[]
[null,"Total",{"$f":"C32+C36","v":6482976},{"$f":"C38/C$38","v":1},null,null,null,{"$f":"H32+H36","v":5856505878},{"$f":"H38/H$38","v":1}]

{"sheet":"Comparison - FEP Ratios","index":11,"n_rows":45,"n_cols":11,"rows_kept":45,"cut":false,"hidden":true,"merged":[]}
[null,"Comparison - FEP Ratios",null,null,"FEP Fundraising Fitness Test"]
[null,null,null,null,"           "]
[]
[null,null,null,null,null,null,"Comparative Gain/Loss Growth-in-Giving for ",{"$f":"StepByStep!$G$10","v":2016}]
[null,null,"                   Comparison with 2010 Fundraising Effectiveness Survey Results (column E%)"]
[]
[null,null,null,null,null,"-------- Growth-in-Giving Performance Indicators -------",null,null,null,null,"Caution: if you"]
[null,null,"  -------- Amount of Gifts -------",null,null,"YOUR","FEP",null,null,null,"enter data in this"]
[null,"Gain(Loss)","Year 1","Year 2","Gains","Gain (Loss)","Survey",null,null,null,"worksheet, you"]
[null,"Category",{"$f":"D10-1","v":2015},{"$f":"StepByStep!$G$10","v":2016},"(Losses)","Ratio","Ratios(*)","Difference","Objective",null,"will destroy the"]
[null,null,"(A$)  ","(B$)  ","(C$=B-A) ","(D%=C/totA)","(E%)  ","(E-D)  ",null,null,"formula cells."]
["Gains",null,null,null,null,{"$f":"C24","v":5856505878}]
[null,"New","n/a",{"$f":"FEPdata!E12","v":1515579372},{"$f":"D13","v":1515579372},{"$f":"E13/(C$24+0.00001)","v":0.25878559734624029},0.24180327868604712,{"$f":"G13-F13","v":-1.6982318660193174E-2},"increase",null,"Exception:"]
[null,"Recapture","n/a",{"$f":"FEPdata!E13","v":546577949},{"$f":"D14","v":546577949},{"$f":"E14/(C$24+0.00001)","v":9.3328336107921017E-2},0.13217213114618676,{"$f":"G14-F14","v":3.8843795038265738E-2},"increase",null,"Enter FEP Survey"]
[null,"Upgrade",{"$f":"FEPdata!C14","v":1219749215},{"$f":"FEPdata!E14","v":2542178181},{"$f":"D15-C15","v":1322428966},{"$f":"E15/(C$24+0.00001)","v":0.22580511204944065},0.23463114753857961,{"$f":"G15-F15","v":8.8260354891389614E-3},"increase",null,"data in yellow"]
[null,"Subtotal gains",{"$f":"SUM(C13:C15)","v":1219749215},{"$f":"SUM(D13:D15)","v":4604335502},{"$f":"D16-C16","v":3384586287},{"$f":"E16/(C$24+0.00001)","v":0.57791904550360196},0.60860655737081348,{"$f":"G16-F16","v":3.0687511867211525E-2},"Maximize",null,"hi-lighted fields"]
["Same",null,{"$f":"FEPdata!C15","v":543429706},{"$f":"FEPdata!E15","v":543429706},{"$f":"D17-C17","v":0},{"$f":"E17/(C$24+0.00001)","v":0},0,{"$f":"G17-F17","v":0},"Upgrade"]
["Losses"]
[null,"Downgrade",{"$f":"FEPdata!C16","v":2132281556},{"$f":"FEPdata!E16","v":987977453},{"$f":"D19-C19","v":-1144304103},{"$f":"E19/(C$24+0.00001)","v":-0.19539024237960445},-0.2161885245879489,{"$f":"G19-F19","v":-2.0798282208344454E-2},"Reduce"]
[null,"Lapsed new",{"$f":"FEPdata!C17","v":1001950771},"n/a",{"$f":"-C20","v":-1001950771},{"$f":"E20/(C$24+0.00001)","v":-0.17108337153110911},-0.13217213114618676,{"$f":"G20-F20","v":3.8911240384922358E-2},"Reduce"]
[null,"Lapsed repeat",{"$f":"FEPdata!C18","v":959094630},"n/a",{"$f":"-C21","v":-959094630},{"$f":"E21/(C$24+0.00001)","v":-0.16376567359094493},-0.16700819671960032,{"$f":"G21-F21","v":-3.2425231286553891E-3},"Reduce"]
[null,"Subtotal losses",{"$f":"SUM(C18:C21)","v":4093326957},{"$f":"SUM(D18:D21)","v":987977453},{"$f":"D22-C22","v":-3105349504},{"$f":"E22/(C$24+0.00001)","v":-0.5302392875016585},-0.51536885245373598,{"$f":"G22-F22","v":1.4870435047922514E-2},"Minimize"]
[]
["Total - gifts",null,{"$f":"C16+C17+C22","v":5856505878},{"$f":"D16+D17+D22","v":6135742661},{"$f":"D24-C24","v":279236783},{"$f":"E24/(C$24+0.00001)","v":4.7679758001943483E-2},9.3237704917077502E-2,{"$f":"G24-F24","v":4.5557946915134019E-2},"Net gain(loss)"]
[]
[null,null,null,null,null,"-------- Growth-in-Giving Performance Indicators -------"]
[null,null,"  ----- Number of Donors -----",null,null,"YOUR","FEP"]
[null,null,"Year 1","Year 2","Gains","Gain (Loss)","Survey"]
[null,null,{"$f":"D29-1","v":2015},{"$f":"StepByStep!$G$10","v":2016},"(Losses)","Ratio","Ratios(*)","Difference","Objective"]
[null,null,"(A$)  ","(B$)  ","(C$=B-A) ","(D%=C/totA)","(E%)  ","(E-D)  "]
["Gains",null,null,null,null,{"$f":"C43","v":6482976}]
[null,"New","n/a",{"$f":"FEPdata!D12","v":2910125},{"$f":"D32","v":2910125},{"$f":"E32/(C$43+0.00001)","v":0.4488872085899302},0.46211676980131899,{"$f":"G32-F32","v":1.3229561211388796E-2},"increase"]
[null,"Recapture","n/a",{"$f":"FEPdata!D13","v":647686},{"$f":"D33","v":647686},{"$f":"E33/(C$43+0.00001)","v":9.9905660610034808E-2},0.15221335241288317,{"$f":"G33-F33","v":5.2307691802848361E-2},"increase"]
[null,"Upgrade",{"$f":"FEPdata!B14","v":1261163},{"$f":"FEPdata!D14","v":1261163},{"$f":"D34-C34","v":0},{"$f":"E34/(C$43+0.00001)","v":0},0,{"$f":"G34-F34","v":0},"increase"]
[null,"Subtotal gains",{"$f":"SUM(C32:C34)","v":1261163},{"$f":"SUM(D32:D34)","v":4818974},{"$f":"D35-C35","v":3557811},{"$f":"E35/(C$43+0.00001)","v":0.54879286919996495},0.61433012221420213,{"$f":"G35-F35","v":6.5537253014237185E-2},"Maximize"]
["Same",null,{"$f":"FEPdata!B15","v":800406},{"$f":"FEPdata!D15","v":800406},{"$f":"D36-C36","v":0},{"$f":"E36/(C$43+0.00001)","v":0},0,{"$f":"G36-F36","v":0},"Upgrade"]
["Losses"]
[null,"Downgrade",{"$f":"FEPdata!B16","v":900594},{"$f":"FEPdata!D16","v":900594},{"$f":"D38-C38","v":0},{"$f":"E38/(C$43+0.00001)","v":0},0,{"$f":"G38-F38","v":0},"Reduce"]
[null,"Lapsed new",{"$f":"FEPdata!B17","v":2320303},"n/a",{"$f":"-C39","v":-2320303},{"$f":"E39/(C$43+0.00001)","v":-0.35790707847698666},-0.31747536699897433,{"$f":"G39-F39","v":4.0431711478012333E-2},"Reduce"]
[null,"Lapsed repeat",{"$f":"FEPdata!B18","v":1200510},"n/a",{"$f":"-C40","v":-1200510},{"$f":"E40/(C$43+0.00001)","v":-0.18517884378997365},-0.21583481740829155,{"$f":"G40-F40","v":-3.06559736183179E-2},"Reduce"]
[null,"Subtotal losses",{"$f":"SUM(C37:C40)","v":4421407},{"$f":"SUM(D37:D40)","v":900594},{"$f":"D41-C41","v":-3520813},{"$f":"E41/(C$43+0.00001)","v":-0.54308592226696029},-0.53331018440726585,{"$f":"G41-F41","v":9.7757378596944333E-3},"Minimize"]
[]
["Total - donors",null,{"$f":"C35+C36+C41","v":6482976},{"$f":"D35+D36+D41","v":6519974},{"$f":"D43-C43","v":36998},{"$f":"E43/(C$43+0.00001)","v":5.7069469330046779E-3},8.1019937806936296E-2,{"$f":"G43-F43","v":7.5312990873931618E-2},"Net gain(loss)"]
["(*) Comparative FEP survey ratios by size, subsector, region and age for several years can be "]
["found in the appendices of the annual Fundraising Effectiveness Survey reports at ",null,null,null,null,null,"http://www.afpnet.org/FEP. "]

{"sheet":"All Indicators","index":12,"n_rows":229,"n_cols":13,"rows_kept":229,"cut":false,"hidden":true,"merged":[]}
[null,"153 Performance Indicators",null,"            FEP Analytics",null,null,{"$f":"TODAY()","v":"2023-09-26"},null,"Page 1"]
[null,{"$f":"StepByStep!#REF!","v":{"$error":"#REF!"}},null,"GiGi Fundraising Fitness Test"]
[]
[null,"FEP Fundraising Performance Indicators",null,null,null,null,null,"Year2: ",{"$f":"StepByStep!$G$10","v":2016}]
[null,"Using Gift Transaction Data By Giving Level/Range",null,null,null,null,null,"Year1: ",{"$f":"I4-1","v":2015}]
[null,"* Key indicators"]
[null,null,null,null,"  ------------------------------- Giving Level/Range -----------------------------",null,null,null,null," --------- Formulas --------"]
["Ind No.","Fundraising Performance Indicator","Key","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up","Ratio Num","Ratio Denom","Dupe"]
[]
[null,"Donor retention rate"]
[1,"New donor retention rate","*",{"$f":"(FEPdata!$B22-FEPdata!$B17)/FEPdata!$B22","v":0.30275564866959409},{"$f":"(FEP100Dn!$B22-FEP100Dn!$B17)/FEP100Dn!$B22","v":0.20469604476142639},{"$f":"(FEP100to249!$B22-FEP100to249!$B17)/FEP100to249!$B22","v":0.33590000349764942},{"$f":"(FEP250to999!$B22-FEP250to999!$B17)/FEP250to999!$B22","v":0.47161791071874359},{"$f":"(FEP1000to4999!$B22-FEP1000to4999!$B17)/FEP1000to4999!$B22","v":0.59477593295023512},{"$f":"(FEP5000Up!$B22-FEP5000Up!$B17)/FEP5000Up!$B22","v":0.55486972906243914},"1a","1b"]
["1a","Year1 new donors retained in Year2",null,{"$f":"FEPdata!$B22-FEPdata!$B17","v":1007516},{"$f":"FEP100Dn!$B22-FEP100Dn!$B17","v":375319},{"$f":"FEP100to249!$B22-FEP100to249!$B17","v":259297},{"$f":"FEP250to999!$B22-FEP250to999!$B17","v":207809},{"$f":"FEP1000to4999!$B22-FEP1000to4999!$B17","v":130931},{"$f":"FEP5000Up!$B22-FEP5000Up!$B17","v":34160},null,null,null,{"$f":"SUM(E12:I12)-D12","v":0}]
["1b ","New donors in Year 1",null,{"$f":"FEPdata!$B22","v":3327819},{"$f":"FEP100Dn!$B22","v":1833543},{"$f":"FEP100to249!$B22","v":771947},{"$f":"FEP250to999!$B22","v":440630},{"$f":"FEP1000to4999!$B22","v":220135},{"$f":"FEP5000Up!$B22","v":61564},null,null,null,{"$f":"SUM(E13:I13)-D13","v":0}]
[]
[2,"Repeat donor retention rate","*",{"$f":"(FEPdata!$B19 - FEPdata!$B22-FEPdata!$B18)/(FEPdata!$B19 - FEPdata!$B22)","v":0.61950863300938752},{"$f":"(FEP100Dn!$B19 - FEP100Dn!$B22-FEP100Dn!$B18)/(FEP100Dn!$B19 - FEP100Dn!$B22)","v":0.48911356394592237},{"$f":"(FEP100to249!$B19 - FEP100to249!$B22-FEP100to249!$B18)/(FEP100to249!$B19 - FEP100to249!$B22)","v":0.59510381158971182},{"$f":"(FEP250to999!$B19 - FEP250to999!$B22-FEP250to999!$B18)/(FEP250to999!$B19 - FEP250to999!$B22)","v":0.68930896233200045},{"$f":"(FEP1000to4999!$B19 - FEP1000to4999!$B22-FEP1000to4999!$B18)/(FEP1000to4999!$B19 - FEP1000to4999!$B22)","v":0.76062448155378848},{"$f":"(FEP5000Up!$B19 - FEP5000Up!$B22-FEP5000Up!$B18)/(FEP5000Up!$B19 - FEP5000Up!$B22)","v":0.74060692765606628},"2a","2b"]
["2a","Year1 repeat donors retained in Year2",null,{"$f":"FEPdata!$B19 - FEPdata!$B22-FEPdata!$B18","v":1954647},{"$f":"FEP100Dn!$B19 - FEP100Dn!$B22-FEP100Dn!$B18","v":452522},{"$f":"FEP100to249!$B19 - FEP100to249!$B22-FEP100to249!$B18","v":489702},{"$f":"FEP250to999!$B19 - FEP250to999!$B22-FEP250to999!$B18","v":527138},{"$f":"FEP1000to4999!$B19 - FEP1000to4999!$B22-FEP1000to4999!$B18","v":363113},{"$f":"FEP5000Up!$B19 - FEP5000Up!$B22-FEP5000Up!$B18","v":122172},null,null,null,{"$f":"SUM(E16:I16)-D16","v":0}]
["2b","Repeat donors in Year 1",null,{"$f":"FEPdata!$B19 - FEPdata!$B22","v":3155157},{"$f":"FEP100Dn!$B19 - FEP100Dn!$B22","v":925188},{"$f":"FEP100to249!$B19 - FEP100to249!$B22","v":822885},{"$f":"FEP250to999!$B19 - FEP250to999!$B22","v":764734},{"$f":"FEP1000to4999!$B19 - FEP1000to4999!$B22","v":477388},{"$f":"FEP5000Up!$B19 - FEP5000Up!$B22","v":164962},null,null,null,{"$f":"SUM(E17:I17)-D17","v":0}]
[]
[3,"Overall donor retention rate",null,{"$f":"(FEPdata!$B19-FEPdata!$B17-FEPdata!$B18)/FEPdata!$B19","v":0.456914077732202},{"$f":"(FEP100Dn!$B19-FEP100Dn!$B17-FEP100Dn!$B18)/FEP100Dn!$B19","v":0.30008036303648306},{"$f":"(FEP100to249!$B19-FEP100to249!$B17-FEP100to249!$B18)/FEP100to249!$B19","v":0.46964131645214041},{"$f":"(FEP250to999!$B19-FEP250to999!$B17-FEP250to999!$B18)/FEP250to999!$B19","v":0.6097303387192583},{"$f":"(FEP1000to4999!$B19-FEP1000to4999!$B17-FEP1000to4999!$B18)/FEP1000to4999!$B19","v":0.70828345445239793},{"$f":"(FEP5000Up!$B19-FEP5000Up!$B17-FEP5000Up!$B18)/FEP5000Up!$B19","v":0.69012828549482175},"3a","3b"]
["3a","Year1 donors retained in Year2",null,{"$f":"D12+D16","v":2962163},827841,748999,734947,494044,156332,null,null,13,{"$f":"SUM(E20:I20)-D20","v":0}]
["3b","Total donors in Year 1",null,6482976,2758731,1594832,1205364,697523,226526,null,null,14,{"$f":"SUM(E21:I21)-D21","v":0}]
[]
[4,"Database donor retention rate",null,{"$f":"D110","v":0.17979365499082989},9.8088733646243723E-2,0.20531336644088022,0.31502912990995402,0.42438424287605397,0.4225078905839032,"4a","4b",30]
["4a","Prior donors retained in Year2",null,{"$f":"D108","v":3609849},1086683,935999,853923,553330,179914,null,null,28,{"$f":"SUM(E24:I24)-D24","v":0}]
["4b","Donors in database end of Year1",null,20077733,11078571,4558880,2710616,1303842,425824,null,null,29,{"$f":"SUM(E25:I25)-D25","v":0}]
[]
[null,"Donor gains"]
[5,"Donor gains (New + Recaptured)","*",{"$f":"FEPdata!$D12+FEPdata!$D13","v":3557811},{"$f":"FEP100Dn!$D12+FEP100Dn!$D13","v":1957308},{"$f":"FEP100to249!$D12+FEP100to249!$D13","v":850112},{"$f":"FEP250to999!$D12+FEP250to999!$D13","v":474877},{"$f":"FEP1000to4999!$D12+FEP1000to4999!$D13","v":210607},{"$f":"FEP5000Up!$D12+FEP5000Up!$D13","v":64907},null,null,null,{"$f":"SUM(E28:I28)-D28","v":0}]
[6,"Overall donor acquisition rate",null,{"$f":"D28/D$55","v":0.5487928692008115},0.70949577903753569,0.53304172477101042,0.39396978837927799,0.30193556341511318,0.28653223029586006,5,14,null,"Gains as % of Year 1 donors"]
["5a","New donors in Year 2",null,{"$f":"FEPdata!$D12","v":2910125},{"$f":"FEP100Dn!$D12","v":1698466},{"$f":"FEP100to249!$D12","v":663112},{"$f":"FEP250to999!$D12","v":355901},{"$f":"FEP1000to4999!$D12","v":151321},{"$f":"FEP5000Up!$D12","v":41325},null,null,null,{"$f":"SUM(E30:I30)-D30","v":0}]
["6a","New donor acquisition rate","*",{"$f":"D30/D$55","v":0.44888720859062259},0.61566930592362934,0.41578799522457538,0.29526433508881966,0.21694051665679842,0.18242939000379646,"5a",14,null,"New donors as % of Year 1 donors"]
["5b","Recaptured donors in Year 2",null,{"$f":"FEPdata!$D13","v":647686},{"$f":"FEP100Dn!$D13","v":258842},{"$f":"FEP100to249!$D13","v":187000},{"$f":"FEP250to999!$D13","v":118976},{"$f":"FEP1000to4999!$D13","v":59286},{"$f":"FEP5000Up!$D13","v":23582},null,null,null,{"$f":"SUM(E32:I32)-D32","v":0}]
["6b","Repeat donor re-acquisition rate","*",{"$f":"D32/D$55","v":9.9905660610188907E-2},9.3826473113906364E-2,0.11725372954643498,9.8705453290458323E-2,8.4995046758314777E-2,0.1041028402920636,"5b",14,null,"Recap donors as % of Year 1 donors"]
[]
[null,"Donor losses (donor attrition)"]
[7,"Donor losses","*",{"$f":"FEPdata!$B17+FEPdata!$B18","v":3520813},{"$f":"FEP100Dn!$B17+FEP100Dn!$B18","v":1930890},{"$f":"FEP100to249!$B17+FEP100to249!$B18","v":845833},{"$f":"FEP250to999!$B17+FEP250to999!$B18","v":470417},{"$f":"FEP1000to4999!$B17+FEP1000to4999!$B18","v":203479},{"$f":"FEP5000Up!$B17+FEP5000Up!$B18","v":70194},null,null,null,{"$f":"SUM(E36:I36)-D36","v":0}]
[8,"Losses as % of Year 1 donors",null,{"$f":"D36/D$55","v":0.54308592226779795},0.69991963696351689,0.53035868354785953,0.39026966128074175,0.29171654554760201,0.3098717145051782,7,14]
["7a","Lapsed new Year 1 donors",null,{"$f":"FEPdata!$B17","v":2320303},{"$f":"FEP100Dn!$B17","v":1458224},{"$f":"FEP100to249!$B17","v":512650},{"$f":"FEP250to999!$B17","v":232821},{"$f":"FEP1000to4999!$B17","v":89204},{"$f":"FEP5000Up!$B17","v":27404},null,null,null,{"$f":"SUM(E38:I38)-D38","v":0}]
["8a","Lapsed new as % of Year 1 donors","*",{"$f":"D38/D$55","v":0.35790707847753872},0.52858506320478504,0.32144451578598876,0.19315410116778003,0.12788682237001503,0.12097507570874866,"7a",14]
["7b","Lapsed repeat Year 1 donors",null,{"$f":"FEPdata!$B18","v":1200510},{"$f":"FEP100Dn!$B18","v":472666},{"$f":"FEP100to249!$B18","v":333183},{"$f":"FEP250to999!$B18","v":237596},{"$f":"FEP1000to4999!$B18","v":114275},{"$f":"FEP5000Up!$B18","v":42790},null,null,null,{"$f":"SUM(E40:I40)-D40","v":0}]
["8b","Lapsed repeat as % of Year 1 donors","*",{"$f":"D40/D$55","v":0.18517884379025928},0.17133457375873182,0.20891416776187086,0.19711556011296172,0.16382972317758698,0.18889663879642954,"7b",14]
[]
[null,null,null,null,null,null,null,null,"Page 2"]
["Ind No.","Fundraising Performance Indicator","Key","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up","Num","Denom","Dupe"]
[]
[null,"Donor gains, losses & net"]
["9a","Net gain in donors",null,{"$f":"D28-D36","v":36998},26418,4279,4460,7128,-5287]
[9,"Donors lost for every 100 gained","*",{"$f":"D36/D28*100","v":98.960090909831919},98.650289070498872,99.496654558458175,99.060809430652569,96.615497110732306,108.14550048530975,"7*100",5]
[10,"Donor losses as % of gains",null,{"$f":"D48/100","v":0.98960090909831921},0.98650289070498876,0.99496654558458175,0.99060809430652563,0.96615497110732307,1.0814550048530975,9,"[100]"]
[11,"Net gain per 100 donors","*",{"$f":"100-D48","v":1.0399090901680808},1.3497109295011285,0.50334544154182481,0.93919056934743139,3.3845028892676936,-8.1455004853097535,9,"minus 100"]
[12,"Net gain in donors (%)","*",{"$f":"D50/100","v":1.0399090901680808E-2},1.3497109295011285E-2,5.0334544154182481E-3,9.3919056934743134E-3,3.3845028892676939E-2,-8.1455004853097535E-2,11,"[100]"]
[]
[null,"Number of donors"]
[13,"Overall donors retained",null,{"$f":"FEPdata!$B14+FEPdata!$B15+FEPdata!$B16","v":2962163},{"$f":"FEP100Dn!$B14+FEP100Dn!$B15+FEP100Dn!$B16","v":827841},{"$f":"FEP100to249!$B14+FEP100to249!$B15+FEP100to249!$B16","v":748999},{"$f":"FEP250to999!$B14+FEP250to999!$B15+FEP250to999!$B16","v":734947},{"$f":"FEP1000to4999!$B14+FEP1000to4999!$B15+FEP1000to4999!$B16","v":494044},{"$f":"FEP5000Up!$B14+FEP5000Up!$B15+FEP5000Up!$B16","v":156332},null,null,null,{"$f":"SUM(E54:I54)-D54","v":0}]
[14,"Year1 total donors",null,{"$f":"FEPdata!$B19","v":6482976},{"$f":"FEP100Dn!$B19","v":2758731},{"$f":"FEP100to249!$B19","v":1594832},{"$f":"FEP250to999!$B19","v":1205364},{"$f":"FEP1000to4999!$B19","v":697523},{"$f":"FEP5000Up!$B19","v":226526},null,null,"37.45,56",{"$f":"SUM(E55:I55)-D55","v":0}]
[15,"Year2 total donors",null,{"$f":"FEPdata!$D19","v":6519974},{"$f":"FEP100Dn!$D19","v":2785149},{"$f":"FEP100to249!$D19","v":1599111},{"$f":"FEP250to999!$D19","v":1209824},{"$f":"FEP1000to4999!$D19","v":704651},{"$f":"FEP5000Up!$D19","v":221239},null,null,"41,44",{"$f":"SUM(E56:I56)-D56","v":0}]
[16,"Percent of Year2 donors by range ","*",{"$f":"D56/$D56","v":1},0.42717179547035006,0.24526340135712196,0.18555656817036387,0.10807573772533449,3.3932497276829635E-2,"15range","15all",null,{"$f":"SUM(E57:I57)-D57","v":0}]
[]
[null,"Amount of gift$ (dollars)"]
["17a","Overall gift$ retained",null,{"$f":"FEPdata!$C14+FEPdata!$C15+FEPdata!$C16","v":3895460477},{"$f":"FEP100Dn!$C14+FEP100Dn!$C15+FEP100Dn!$C16","v":29580624},{"$f":"FEP100to249!$C14+FEP100to249!$C15+FEP100to249!$C16","v":77936557},{"$f":"FEP250to999!$C14+FEP250to999!$C15+FEP250to999!$C16","v":236114320},{"$f":"FEP1000to4999!$C14+FEP1000to4999!$C15+FEP1000to4999!$C16","v":593803608},{"$f":"FEP5000Up!$C14+FEP5000Up!$C15+FEP5000Up!$C16","v":2958025368},null,null,null,{"$f":"SUM(E60:I60)-D60","v":0}]
["17b","Amount of gift$ Year1",null,{"$f":"FEPdata!$C19","v":5856505878},{"$f":"FEP100Dn!$C19","v":93985610},{"$f":"FEP100to249!$C19","v":176080836},{"$f":"FEP250to999!$C19","v":399201524},{"$f":"FEP1000to4999!$C19","v":859284660},{"$f":"FEP5000Up!$C19","v":4327953248},null,null,57,{"$f":"SUM(E61:I61)-D61","v":0}]
[17,"Amount of gift$ Year2",null,{"$f":"FEPdata!$E19","v":6135742661},{"$f":"FEP100Dn!$E19","v":97603733},{"$f":"FEP100to249!$E19","v":186815869},{"$f":"FEP250to999!$E19","v":450739008},{"$f":"FEP1000to4999!$E19","v":1034676857},{"$f":"FEP5000Up!$E19","v":4365907194},null,null,null,{"$f":"SUM(E62:I62)-D62","v":0}]
[18,"Percent of Year2 gift$ by range ","*",{"$f":"D62/$D62","v":1},1.5907403291273724E-2,3.0447148669946477E-2,7.3461198244995959E-2,0.16863107111330006,0.71155317868048373,"17range","17all",null,{"$f":"SUM(E63:I63)-D63","v":0}]
[19,"Average gift size in Year2","*",{"$f":"D62/D56","v":941.06857803420689},35.044348794265588,116.82482892056899,372.56576824397598,1468.3536346361532,19733.894991389403,17,15]
[]
[null,"Dollar retention rate"]
["19a","New dollar retention rate","*",{"$f":"D68/D69","v":0.4860790624871435},0.20938922875918581,0.29637384226141539,0.40318114994556625,0.4929566399825358,0.52047223164627321,"19b","19a"]
["19b","Year1 new dollars retained in Year2",null,{"$f":"FEPdata!$C22-FEPdata!$C17","v":947669682},{"$f":"FEP100Dn!$C22-FEP100Dn!$C17","v":12814206},{"$f":"FEP100to249!$C22-FEP100to249!$C17","v":27567167},{"$f":"FEP250to999!$C22-FEP250to999!$C17","v":65795175},{"$f":"FEP1000to4999!$C22-FEP1000to4999!$C17","v":143875056},{"$f":"FEP5000Up!$C22-FEP5000Up!$C17","v":697618078},null,null,null,{"$f":"SUM(E68:I68)-D68","v":0}]
["19c","New dollars in Year 1",null,{"$f":"FEPdata!$C22","v":1949620453},{"$f":"FEP100Dn!$C22","v":61198019},{"$f":"FEP100to249!$C22","v":93014845},{"$f":"FEP250to999!$C22","v":163190107},{"$f":"FEP1000to4999!$C22","v":291861483},{"$f":"FEP5000Up!$C22","v":1340355999},null,null,null,{"$f":"SUM(E69:I69)-D69","v":0}]
[]
["19d","Repeat dollar retention rate","*",{"$f":"D72/D73","v":0.75451170800587275},0.51136474161825429,0.6063780061324977,0.72165638071653115,0.79293298236212162,0.75659705830717217,"19e","19f"]
["19e","Year1 repeat dollars retained in Year2",null,{"$f":"FEPdata!$C19 - FEPdata!$C22-FEPdata!$C18","v":2947790795},{"$f":"FEP100Dn!$C19 - FEP100Dn!$C22-FEP100Dn!$C18","v":16766418},{"$f":"FEP100to249!$C19 - FEP100to249!$C22-FEP100to249!$C18","v":50369390},{"$f":"FEP250to999!$C19 - FEP250to999!$C22-FEP250to999!$C18","v":170319145},{"$f":"FEP1000to4999!$C19 - FEP1000to4999!$C22-FEP1000to4999!$C18","v":449928552},{"$f":"FEP5000Up!$C19 - FEP5000Up!$C22-FEP5000Up!$C18","v":2260407290},null,null,null,{"$f":"SUM(E72:I72)-D72","v":0}]
["19f","Repeat dollars in Year 1",null,{"$f":"FEPdata!$C19 - FEPdata!$C22","v":3906885425},{"$f":"FEP100Dn!$C19 - FEP100Dn!$C22","v":32787591},{"$f":"FEP100to249!$C19 - FEP100to249!$C22","v":83065991},{"$f":"FEP250to999!$C19 - FEP250to999!$C22","v":236011417},{"$f":"FEP1000to4999!$C19 - FEP1000to4999!$C22","v":567423177},{"$f":"FEP5000Up!$C19 - FEP5000Up!$C22","v":2987597249},null,null,null,{"$f":"SUM(E73:I73)-D73","v":0}]
[]
["19g","Overall dollar retention rate",null,{"$f":"D76/D77","v":0.6651509548779454},0.31473567070533459,0.44261805413054717,0.59146647947165654,0.69104411569502477,0.68346980628012555,"19h","19i"]
["19h","Year1 dollars retained in Year2",null,{"$f":"D68+D72","v":3895460477},29580624,77936557,236114320,593803608,2958025368,null,null,null,{"$f":"SUM(E76:I76)-D76","v":0}]
["19i","Total dollars in Year 1",null,5856505878,93985610,176080836,399201524,859284660,4327953248,null,null,"36,56",{"$f":"SUM(E77:I77)-D77","v":0}]
[]
[null,"Dollar gains"]
[20,"Dollar gains","*",{"$f":"FEPdata!$E12+FEPdata!$E13+FEPdata!$E14-FEPdata!$C14","v":3384586287},{"$f":"FEP100Dn!$E12+FEP100Dn!$E13+FEP100Dn!$E14-FEP100Dn!$C14","v":72323539},{"$f":"FEP100to249!$E12+FEP100to249!$E13+FEP100to249!$E14-FEP100to249!$C14","v":123207390},{"$f":"FEP250to999!$E12+FEP250to999!$E13+FEP250to999!$E14-FEP250to999!$C14","v":261306186},{"$f":"FEP1000to4999!$E12+FEP1000to4999!$E13+FEP1000to4999!$E14-FEP1000to4999!$C14","v":550555196},{"$f":"FEP5000Up!$E12+FEP5000Up!$E13+FEP5000Up!$E14-FEP5000Up!$C14","v":2377193976},null,null,null,{"$f":"SUM(E80:I80)-D80","v":0}]
[21,"Gains as % of Year 1 dollars",null,{"$f":"D80/FEPdata!$C$19","v":0.57791904550360296},{"$f":"E80/FEP100Dn!$C$19","v":0.76951715267901122},{"$f":"F80/FEP100to249!$C$19","v":0.69972061014067422},{"$f":"G80/FEP250to999!$C$19","v":0.65457211531086235},{"$f":"H80/FEP1000to4999!$C$19","v":0.6407133999110376},{"$f":"I80/FEP5000Up!$C$19","v":0.54926516988105878},20,"17a"]
["21a","New dollars in Year 2",null,{"$f":"FEPdata!$E12","v":1515579372},{"$f":"FEP100Dn!$E12","v":57932675},{"$f":"FEP100to249!$E12","v":86379457},{"$f":"FEP250to999!$E12","v":154845821},{"$f":"FEP1000to4999!$E12","v":249941785},{"$f":"FEP5000Up!$E12","v":966479634},null,null,null,{"$f":"SUM(E82:I82)-D82","v":0}]
["21b","New dollars as % of Year 1 dollars",null,{"$f":"D82/FEPdata!$C$19","v":0.25878559734624074},{"$f":"E82/FEP100Dn!$C$19","v":0.61639941476147253},{"$f":"F82/FEP100to249!$C$19","v":0.49056705410008389},{"$f":"G82/FEP250to999!$C$19","v":0.38788885234816889},{"$f":"H82/FEP1000to4999!$C$19","v":0.2908719271213337},{"$f":"I82/FEP5000Up!$C$19","v":0.22331101530420228},"21a","17a"]
["21c","Recaptured dollars in Year 2",null,{"$f":"FEPdata!$E13","v":546577949},{"$f":"FEP100Dn!$E13","v":8709409},{"$f":"FEP100to249!$E13","v":18279907},{"$f":"FEP250to999!$E13","v":32601581},{"$f":"FEP1000to4999!$E13","v":61621082},{"$f":"FEP5000Up!$E13","v":425365970},null,null,null,{"$f":"SUM(E84:I84)-D84","v":0}]
["21d","Recap dollars as % of Year 1 dollars",null,{"$f":"D84/FEPdata!$C$19","v":9.332833610792117E-2},{"$f":"E84/FEP100Dn!$C$19","v":9.2667473244042356E-2},{"$f":"F84/FEP100to249!$C$19","v":0.10381542600127137},{"$f":"G84/FEP250to999!$C$19","v":8.1666975299422961E-2},{"$f":"H84/FEP1000to4999!$C$19","v":7.1712070363271707E-2},{"$f":"I84/FEP5000Up!$C$19","v":9.8283402251761104E-2},"21c","17a"]
["21e","Upgraded dollar gains in Year 2",null,{"$f":"FEPdata!$E14-FEPdata!$C14","v":1322428966},{"$f":"FEP100Dn!$E14-FEP100Dn!$C14","v":5681455},{"$f":"FEP100to249!$E14-FEP100to249!$C14","v":18548026},{"$f":"FEP250to999!$E14-FEP250to999!$C14","v":73858784},{"$f":"FEP1000to4999!$E14-FEP1000to4999!$C14","v":238992329},{"$f":"FEP5000Up!$E14-FEP5000Up!$C14","v":985348372},null,null,null,{"$f":"SUM(E86:I86)-D86","v":0}]
["21f","Upgraded gains as % of Year 1 dollars",null,{"$f":"D86/FEPdata!$C$19","v":0.22580511204944104},{"$f":"E86/FEP100Dn!$C$19","v":6.0450264673496297E-2},{"$f":"F86/FEP100to249!$C$19","v":0.10533813003931898},{"$f":"G86/FEP250to999!$C$19","v":0.18501628766327055},{"$f":"H86/FEP1000to4999!$C$19","v":0.27812940242643225},{"$f":"I86/FEP5000Up!$C$19","v":0.22767075232509534},"21e","17a"]
[null,null,null,null,null,null,null,null,"Page 3"]
["Ind No.","FEP Gain/Loss                                      Fundraising Performance Indicator","Key","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up","Num","Denom","Dupe"]
[]
[null,"Dollar losses (dollar attrition)+B116+B181"]
[22,"Dollar losses","*",{"$f":"FEPdata!$C17+FEPdata!$C18+FEPdata!$C16-FEPdata!$E16","v":3105349504},{"$f":"FEP100Dn!$C17+FEP100Dn!$C18+FEP100Dn!$C16-FEP100Dn!$E16","v":68705416},{"$f":"FEP100to249!$C17+FEP100to249!$C18+FEP100to249!$C16-FEP100to249!$E16","v":112472357},{"$f":"FEP250to999!$C17+FEP250to999!$C18+FEP250to999!$C16-FEP250to999!$E16","v":209768702},{"$f":"FEP1000to4999!$C17+FEP1000to4999!$C18+FEP1000to4999!$C16-FEP1000to4999!$E16","v":375162999},{"$f":"FEP5000Up!$C17+FEP5000Up!$C18+FEP5000Up!$C16-FEP5000Up!$E16","v":2339240030},null,null,null,{"$f":"SUM(E92:I92)-D92","v":0}]
[23,"Losses as % of Year 1 dollars",null,{"$f":"D92/FEPdata!$C$19","v":0.53023928750165938},{"$f":"E92/FEP100Dn!$C$19","v":0.7310205892157321},{"$f":"F92/FEP100to249!$C$19","v":0.63875410609704286},{"$f":"G92/FEP250to999!$C$19","v":0.52547069434534521},{"$f":"H92/FEP1000to4999!$C$19","v":0.43659920450575718},{"$f":"I92/FEP5000Up!$C$19","v":0.54049567912522889},22,"17a"]
["23a","Lapsed new Year 1 dollars",null,{"$f":"FEPdata!$C17","v":1001950771},{"$f":"FEP100Dn!$C17","v":48383813},{"$f":"FEP100to249!$C17","v":65447678},{"$f":"FEP250to999!$C17","v":97394932},{"$f":"FEP1000to4999!$C17","v":147986427},{"$f":"FEP5000Up!$C17","v":642737921},null,null,null,{"$f":"SUM(E94:I94)-D94","v":0}]
["23b","Lapsed new as % of Year 1 dollars",null,{"$f":"D94/FEPdata!$C$19","v":0.17108337153110939},{"$f":"E94/FEP100Dn!$C$19","v":0.51480022314054252},{"$f":"F94/FEP100to249!$C$19","v":0.3716910907896871},{"$f":"G94/FEP250to999!$C$19","v":0.2439743491560418},{"$f":"H94/FEP1000to4999!$C$19","v":0.17222049210095292},{"$f":"I94/FEP5000Up!$C$19","v":0.14850851757629707},"23a","17a"]
["23c","Lapsed repeat Year 1 dollars",null,{"$f":"FEPdata!$C18","v":959094630},{"$f":"FEP100Dn!$C18","v":16021173},{"$f":"FEP100to249!$C18","v":32696601},{"$f":"FEP250to999!$C18","v":65692272},{"$f":"FEP1000to4999!$C18","v":117494625},{"$f":"FEP5000Up!$C18","v":727189959},null,null,null,{"$f":"SUM(E96:I96)-D96","v":0}]
["23d","Lapsed repeat as % of Year 1 dollars",null,{"$f":"D96/FEPdata!$C$19","v":0.16376567359094521},{"$f":"E96/FEP100Dn!$C$19","v":0.17046410615412297},{"$f":"F96/FEP100to249!$C$19","v":0.18569085507976574},{"$f":"G96/FEP250to999!$C$19","v":0.16455917137230167},{"$f":"H96/FEP1000to4999!$C$19","v":0.13673539220402237},{"$f":"I96/FEP5000Up!$C$19","v":0.16802167614357741},"23c","17a"]
["23e","Downgraded dollar losses in Year 2",null,{"$f":"FEPdata!$C16-FEPdata!$E16","v":1144304103},{"$f":"FEP100Dn!$C16-FEP100Dn!$E16","v":4300430},{"$f":"FEP100to249!$C16-FEP100to249!$E16","v":14328078},{"$f":"FEP250to999!$C16-FEP250to999!$E16","v":46681498},{"$f":"FEP1000to4999!$C16-FEP1000to4999!$E16","v":109681947},{"$f":"FEP5000Up!$C16-FEP5000Up!$E16","v":969312150},null,null,null,{"$f":"SUM(E98:I98)-D98","v":0}]
["23f","Downgraded losses as % of Year 1 dollars",null,{"$f":"D98/FEPdata!$C$19","v":0.19539024237960476},{"$f":"E98/FEP100Dn!$C$19","v":4.575625992106664E-2},{"$f":"F98/FEP100to249!$C$19","v":8.1372160227590015E-2},{"$f":"G98/FEP250to999!$C$19","v":0.11693717381700176},{"$f":"H98/FEP1000to4999!$C$19","v":0.1276433202007819},{"$f":"I98/FEP5000Up!$C$19","v":0.22396548540535435},"23e","17a"]
[]
[null,"Dollar gains, losses and net"]
[24,"Dollars lost for every $100 gained","*",{"$f":"D92/D80*100","v":91.749751392879759},94.997309243951676,91.287021825557702,80.276975149757845,68.142667933334707,98.40341400898788,"22*100",20]
[25,"Loss per dollar gained (%)",null,{"$f":"D102/100","v":0.91749751392879764},0.94997309243951678,0.91287021825557702,0.80276975149757845,0.68142667933334711,0.98403414008987877,24,"[100]"]
[26,"Net gain in gifts","*",{"$f":"100-D102","v":8.2502486071202412},5.0026907560483238,8.7129781744422985,19.723024850242155,31.857332066665293,1.5965859910121196,24,"minus 100"]
[27,"Net gain in dollars (%)",null,{"$f":"D104/100","v":8.2502486071202419E-2},5.0026907560483239E-2,8.7129781744422985E-2,0.19723024850242155,0.31857332066665295,1.5965859910121196E-2,26,"[100]",null,"Net per dollar gained (%)"]
[]
[null,"Database & one-time donors"]
[28,"Prior donors retained in Year2",null,{"$f":"FEPdata!$D19-FEPdata!$D12","v":3609849},{"$f":"FEP100Dn!$D19-FEP100Dn!$D12","v":1086683},{"$f":"FEP100to249!$D19-FEP100to249!$D12","v":935999},{"$f":"FEP250to999!$D19-FEP250to999!$D12","v":853923},{"$f":"FEP1000to4999!$D19-FEP1000to4999!$D12","v":553330},{"$f":"FEP5000Up!$D19-FEP5000Up!$D12","v":179914},null,null,"4a"]
[29,"Donors in database end of Year1",null,{"$f":"FEPdata!$B23","v":20077733},{"$f":"FEP100Dn!$B23","v":11078571},{"$f":"FEP100to249!$B23","v":4558880},{"$f":"FEP250to999!$B23","v":2710616},{"$f":"FEP1000to4999!$B23","v":1303842},{"$f":"FEP5000Up!$B23","v":425824},null,null,"4b",{"$f":"SUM(E109:I109)-D109","v":0}]
[30,"Database donor retention rate",null,{"$f":"D108/D109","v":0.17979365499082989},9.8088733646243723E-2,0.20531336644088022,0.31502912990995402,0.42438424287605397,0.4225078905839032,28,29,4]
[31,"Total donors in database",null,{"$f":"FEPdata!$K$23","v":22987858},{"$f":"FEP100Dn!$K$23","v":12777037},{"$f":"FEP100to249!$K$23","v":5221992},{"$f":"FEP250to999!$K$23","v":3066517},{"$f":"FEP1000to4999!$K$23","v":1455163},{"$f":"FEP5000Up!$K$23","v":467149},null,null,null,{"$f":"SUM(E111:I111)-D111","v":0}]
[32,"Total monthly donors in database",null,{"$f":"FEPdata!$K$25","v":0.05},{"$f":"FEP100Dn!$K$25","v":0.01},{"$f":"FEP100to249!$K$25","v":0.01},{"$f":"FEP250to999!$K$25","v":0.01},{"$f":"FEP1000to4999!$K$25","v":0.01},{"$f":"FEP5000Up!$K$25","v":0.01},null,null,null,{"$f":"SUM(E112:I112)-D112","v":0}]
[33,"Monthly donors as % of total",null,{"$f":"D112/D111","v":2.1750612867018757E-9},7.8265406917112317E-10,1.9149780390318483E-9,3.2610287175971958E-9,6.8720823715281381E-9,2.1406446337249999E-8,32,31]
[34,"One time lapsed donors (end of Year1)",null,{"$f":"FEPdata!$B24","v":11908212},{"$f":"FEP100Dn!$B24","v":8078146},{"$f":"FEP100to249!$B24","v":2348063},{"$f":"FEP250to999!$B24","v":1000961},{"$f":"FEP1000to4999!$B24","v":371207},{"$f":"FEP5000Up!$B24","v":109835},null,null,null,{"$f":"SUM(E114:I114)-D114","v":0}]
[35,"One time lapsed-donor rate",null,{"$f":"D114/D109","v":0.59310540687038726},0.72916859042560633,0.51505260063875336,0.36927436420356113,0.28470244093992986,0.25793520327647101,34,29]
["35a","Repeat lapsed donors in database end Year1",null,{"$f":"D109-D108-D114","v":4559672},{"$f":"E109-E108-E114","v":1913742},1274818,855732,379305,136075,29,"minus 28 & 34"]
["35b","Repeat lapsed-donor rate",null,{"$f":"D116/D109","v":0.2271009381387829},{"$f":"E116/E109","v":0.17274267592814993},0.27963403292036643,0.31569650588648485,0.29091331618401617,0.31955690613962578,"35a","29"]
[]
[null,"Growth in giving (GiG)"]
[36,"Total gifts raised in Year1",null,{"$f":"FEPdata!$C19","v":5856505878},{"$f":"FEP100Dn!$C19","v":93985610},{"$f":"FEP100to249!$C19","v":176080836},{"$f":"FEP250to999!$C19","v":399201524},{"$f":"FEP1000to4999!$C19","v":859284660},{"$f":"FEP5000Up!$C19","v":4327953248},null,null,"17b, 57",{"$f":"SUM(E120:I120)-D120","v":0}]
[37,"Total gifts raised in Year2",null,{"$f":"FEPdata!$E19","v":6135742661},{"$f":"FEP100Dn!$E19","v":97603733},{"$f":"FEP100to249!$E19","v":186815869},{"$f":"FEP250to999!$E19","v":450739008},{"$f":"FEP1000to4999!$E19","v":1034676857},{"$f":"FEP5000Up!$E19","v":4365907194},null,null,"17,45",{"$f":"SUM(E121:I121)-D121","v":0}]
[38,"Net growth in giving",null,{"$f":"D121-D120","v":279236783},3618123,10735033,51537484,175392197,37953946,null,null,null,{"$f":"SUM(E122:I122)-D122","v":0}]
[39,"Overall rate of growth in gifts","*",{"$f":"D122/D120","v":4.7679758001943559E-2},3.8496563463279114E-2,6.0966504043631416E-2,0.12910142096551716,0.20411419540528047,8.7694907558299017E-3,38,36]
[]
[null,"Growth in donors"]
[40,"Total donors in Year1",null,{"$f":"FEPdata!$B19","v":6482976},{"$f":"FEP100Dn!$B19","v":2758731},{"$f":"FEP100to249!$B19","v":1594832},{"$f":"FEP250to999!$B19","v":1205364},{"$f":"FEP1000to4999!$B19","v":697523},{"$f":"FEP5000Up!$B19","v":226526},null,null,"14,56",{"$f":"SUM(E126:I126)-D126","v":0}]
[41,"Total donors in Year2",null,{"$f":"FEPdata!$D19","v":6519974},{"$f":"FEP100Dn!$D19","v":2785149},{"$f":"FEP100to249!$D19","v":1599111},{"$f":"FEP250to999!$D19","v":1209824},{"$f":"FEP1000to4999!$D19","v":704651},{"$f":"FEP5000Up!$D19","v":221239},null,null,"15,44",{"$f":"SUM(E127:I127)-D127","v":0}]
[42,"Net growth in donors",null,{"$f":"D127-D126","v":36998},26418,4279,4460,7128,-5287,null,null,null,{"$f":"SUM(E128:I128)-D128","v":0}]
[43,"Overall rate of growth in donors","*",{"$f":"D128/D126","v":5.7069469330134799E-3},9.5761420740188147E-3,2.6830412231507771E-3,3.7001270985362097E-3,1.021901786751118E-2,-2.3339484209318136E-2,42,40]
[null,null,null,null,null,null,null,null,"Page 4"]
["Ind No.","FEP Gain/Loss                                      Fundraising Performance Indicator","Key","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up","Num","Denom","Dupe"]
[]
["Distribution of Year2 donors & gifts:"]
[44,"Total number of Year 2 donors",null,{"$f":"FEPdata!$D19","v":6519974},{"$f":"FEP100Dn!$D19","v":2785149},{"$f":"FEP100to249!$D19","v":1599111},{"$f":"FEP250to999!$D19","v":1209824},{"$f":"FEP1000to4999!$D19","v":704651},{"$f":"FEP5000Up!$D19","v":221239},null,null,"15,41",{"$f":"SUM(E134:I134)-D134","v":0}]
[45,"Total gifts they gave in Year2",null,{"$f":"FEPdata!$E19","v":6135742661},{"$f":"FEP100Dn!$E19","v":97603733},{"$f":"FEP100to249!$E19","v":186815869},{"$f":"FEP250to999!$E19","v":450739008},{"$f":"FEP1000to4999!$E19","v":1034676857},{"$f":"FEP5000Up!$E19","v":4365907194},null,null,"17,37",{"$f":"SUM(E135:I135)-D135","v":0}]
["New donors in Year2"]
["46a","New donors in Year2",null,{"$f":"FEPdata!$D12","v":2910125},{"$f":"FEP100Dn!$D12","v":1698466},{"$f":"FEP100to249!$D12","v":663112},{"$f":"FEP250to999!$D12","v":355901},{"$f":"FEP1000to4999!$D12","v":151321},{"$f":"FEP5000Up!$D12","v":41325},null,null,null,{"$f":"SUM(E137:I137)-D137","v":0}]
[46,"New donors in Year2 %",null,{"$f":"FEPdata!$D12/FEPdata!$D$19","v":0.44633997006736531},{"$f":"FEP100Dn!$D12/FEP100Dn!$D$19","v":0.60982949206667214},{"$f":"FEP100to249!$D12/FEP100to249!$D$19","v":0.41467540402135938},{"$f":"FEP250to999!$D12/FEP250to999!$D$19","v":0.29417584706535826},{"$f":"FEP1000to4999!$D12/FEP1000to4999!$D$19","v":0.21474602320865221},{"$f":"FEP5000Up!$D12/FEP5000Up!$D$19","v":0.18678894769909465},"46a",44]
["47a","Gifts they gave in Year2",null,{"$f":"FEPdata!$E12","v":1515579372},{"$f":"FEP100Dn!$E12","v":57932675},{"$f":"FEP100to249!$E12","v":86379457},{"$f":"FEP250to999!$E12","v":154845821},{"$f":"FEP1000to4999!$E12","v":249941785},{"$f":"FEP5000Up!$E12","v":966479634},null,null,null,{"$f":"SUM(E139:I139)-D139","v":0}]
[47,"% of gifts they gave in Year2",null,{"$f":"FEPdata!$E12/FEPdata!$E$19","v":0.24700830131506715},{"$f":"FEP100Dn!$E12/FEP100Dn!$E$19","v":0.59354978769100974},{"$f":"FEP100to249!$E12/FEP100to249!$E$19","v":0.46237751355052176},{"$f":"FEP250to999!$E12/FEP250to999!$E$19","v":0.34353765316890433},{"$f":"FEP1000to4999!$E12/FEP1000to4999!$E$19","v":0.24156506769146766},{"$f":"FEP5000Up!$E12/FEP5000Up!$E$19","v":0.22136971562936983},"47a",45]
["47b","New donor average gift size in Year2",null,{"$f":"D139/D137","v":520.79528267686101},{"$f":"E139/E137","v":34.108822313781964},{"$f":"F139/F137","v":130.26375182472947},{"$f":"G139/G137","v":435.08116302005334},{"$f":"H139/H137","v":1651.7323107830373},{"$f":"I139/(I137+0.00001)","v":23387.286963487648}]
["Previously lapsed donors in Year2"]
["48a","Previously lapsed donors in Year2",null,{"$f":"FEPdata!$D13","v":647686},{"$f":"FEP100Dn!$D13","v":258842},{"$f":"FEP100to249!$D13","v":187000},{"$f":"FEP250to999!$D13","v":118976},{"$f":"FEP1000to4999!$D13","v":59286},{"$f":"FEP5000Up!$D13","v":23582},null,null,null,{"$f":"SUM(E143:I143)-D143","v":0}]
[48,"Previously lapsed donors in Year2 %",null,{"$f":"FEPdata!$D13/FEPdata!$D$19","v":9.9338739694360745E-2},{"$f":"FEP100Dn!$D13/FEP100Dn!$D$19","v":9.2936499986176688E-2},{"$f":"FEP100to249!$D13/FEP100to249!$D$19","v":0.11693997477348352},{"$f":"FEP250to999!$D13/FEP250to999!$D$19","v":9.8341576956648233E-2},{"$f":"FEP1000to4999!$D13/FEP1000to4999!$D$19","v":8.4135266961942859E-2},{"$f":"FEP5000Up!$D13/FEP5000Up!$D$19","v":0.10659061015462916},"48a",44]
["49a","Gifts they gave in Year2",null,{"$f":"FEPdata!$E13","v":546577949},{"$f":"FEP100Dn!$E13","v":8709409},{"$f":"FEP100to249!$E13","v":18279907},{"$f":"FEP250to999!$E13","v":32601581},{"$f":"FEP1000to4999!$E13","v":61621082},{"$f":"FEP5000Up!$E13","v":425365970},null,null,null,{"$f":"SUM(E145:I145)-D145","v":0}]
[49,"% of gifts they gave in Year2",null,{"$f":"FEPdata!$E13/FEPdata!$E$19","v":8.9080976696457315E-2},{"$f":"FEP100Dn!$E13/FEP100Dn!$E$19","v":8.9232334996859189E-2},{"$f":"FEP100to249!$E13/FEP100to249!$E$19","v":9.7849861994325549E-2},{"$f":"FEP250to999!$E13/FEP250to999!$E$19","v":7.2329175911928167E-2},{"$f":"FEP1000to4999!$E13/FEP1000to4999!$E$19","v":5.955587155845702E-2},{"$f":"FEP5000Up!$E13/FEP5000Up!$E$19","v":9.7428999540937103E-2},"49a",45]
["Upgraded donors in Year2"]
["50a","Upgraded donors in Year2",null,{"$f":"FEPdata!$D14","v":1261163},{"$f":"FEP100Dn!$D14","v":280703},{"$f":"FEP100to249!$D14","v":295290},{"$f":"FEP250to999!$D14","v":343351},{"$f":"FEP1000to4999!$D14","v":274757},{"$f":"FEP5000Up!$D14","v":67062},null,null,null,{"$f":"SUM(E148:I148)-D148","v":0}]
[50,"Upgraded donors in Year2 %","*",{"$f":"FEPdata!$D14/FEPdata!$D$19","v":0.19343067932479485},{"$f":"FEP100Dn!$D14/FEP100Dn!$D$19","v":0.10078563121757579},{"$f":"FEP100to249!$D14/FEP100to249!$D$19","v":0.18465885107412805},{"$f":"FEP250to999!$D14/FEP250to999!$D$19","v":0.28380243737932132},{"$f":"FEP1000to4999!$D14/FEP1000to4999!$D$19","v":0.38991926499785001},{"$f":"FEP5000Up!$D14/FEP5000Up!$D$19","v":0.30312015512635654},"50a",44]
["51a","Gifts they gave in Year2",null,{"$f":"FEPdata!$E14","v":2542178181},{"$f":"FEP100Dn!$E14","v":13453923},{"$f":"FEP100to249!$E14","v":41020430},{"$f":"FEP250to999!$E14","v":160454265},{"$f":"FEP1000to4999!$E14","v":507190034},{"$f":"FEP5000Up!$E14","v":1820059529},null,null,null,{"$f":"SUM(E150:I150)-D150","v":0}]
[51,"% of gifts they gave in Year2",null,{"$f":"FEPdata!$E14/FEPdata!$E$19","v":0.41432281656116215},{"$f":"FEP100Dn!$E14/FEP100Dn!$E$19","v":0.13784229953581795},{"$f":"FEP100to249!$E14/FEP100to249!$E$19","v":0.2195767962303031},{"$f":"FEP250to999!$E14/FEP250to999!$E$19","v":0.35598042803519681},{"$f":"FEP1000to4999!$E14/FEP1000to4999!$E$19","v":0.49019172562782082},{"$f":"FEP5000Up!$E14/FEP5000Up!$E$19","v":0.41688003160059844},"51a",45]
["51b","Upgrade dollar rate in Year2","*",{"$f":"(D150-D173)/D173","v":1.0841810347055645},0.73097180972633147,0.82536901703974352,0.85291730177005431,0.89110504879227059,1.1804662771507677,"51a-59a","59a"]
["Same gift donors in Year2"]
["52a","Same gift donors in Year2",null,{"$f":"FEPdata!$D15","v":800406},{"$f":"FEP100Dn!$D15","v":330594},{"$f":"FEP100to249!$D15","v":223159},{"$f":"FEP250to999!$D15","v":144284},{"$f":"FEP1000to4999!$D15","v":75414},{"$f":"FEP5000Up!$D15","v":26955},null,null,null,{"$f":"SUM(E154:I154)-D154","v":0}]
[52,"Same gift donors in Year2 %",null,{"$f":"FEPdata!$D15/FEPdata!$D$19","v":0.12276214598401773},{"$f":"FEP100Dn!$D15/FEP100Dn!$D$19","v":0.11869885596784947},{"$f":"FEP100to249!$D15/FEP100to249!$D$19","v":0.1395519135319562},{"$f":"FEP250to999!$D15/FEP250to999!$D$19","v":0.11926032216256249},{"$f":"FEP1000to4999!$D15/FEP1000to4999!$D$19","v":0.10702319304166176},{"$f":"FEP5000Up!$D15/FEP5000Up!$D$19","v":0.12183656588576156},"52a",44]
["53a","Gifts they gave in Year2",null,{"$f":"FEPdata!$E15","v":543429706},{"$f":"FEP100Dn!$E15","v":11730780},{"$f":"FEP100to249!$E15","v":24253368},{"$f":"FEP250to999!$E15","v":48390402},{"$f":"FEP1000to4999!$E15","v":94125107},{"$f":"FEP5000Up!$E15","v":364930049},null,null,null,{"$f":"SUM(E156:I156)-D156","v":0}]
[53,"% of gifts they gave in Year2",null,{"$f":"FEPdata!$E15/FEPdata!$E$19","v":8.8567877765498099E-2},{"$f":"FEP100Dn!$E15/FEP100Dn!$E$19","v":0.12018782109491652},{"$f":"FEP100to249!$E15/FEP100to249!$E$19","v":0.12982498826157002},{"$f":"FEP250to999!$E15/FEP250to999!$E$19","v":0.10735791919744386},{"$f":"FEP1000to4999!$E15/FEP1000to4999!$E$19","v":9.0970534774414108E-2},{"$f":"FEP5000Up!$E15/FEP5000Up!$E$19","v":8.3586304697799763E-2},"53a",45]
["Downgraded donors in Year2 %"]
["54a","Downgraded donors in Year2 %",null,{"$f":"FEPdata!$D16","v":900594},{"$f":"FEP100Dn!$D16","v":216544},{"$f":"FEP100to249!$D16","v":230550},{"$f":"FEP250to999!$D16","v":247312},{"$f":"FEP1000to4999!$D16","v":143873},{"$f":"FEP5000Up!$D16","v":62315},null,null,null,{"$f":"SUM(E159:I159)-D159","v":0}]
[54,"Downgraded donors in Year2 %",null,{"$f":"FEPdata!$D16/FEPdata!$D$19","v":0.13812846492946138},{"$f":"FEP100Dn!$D16/FEP100Dn!$D$19","v":7.7749520761725852E-2},{"$f":"FEP100to249!$D16/FEP100to249!$D$19","v":0.14417385659907286},{"$f":"FEP250to999!$D16/FEP250to999!$D$19","v":0.20441981643610971},{"$f":"FEP1000to4999!$D16/FEP1000to4999!$D$19","v":0.20417625178989315},{"$f":"FEP5000Up!$D16/FEP5000Up!$D$19","v":0.28166372113415811},"54a",44]
["55a","Gifts they gave in Year2",null,{"$f":"FEPdata!$E16","v":987977453},{"$f":"FEP100Dn!$E16","v":5776946},{"$f":"FEP100to249!$E16","v":16882707},{"$f":"FEP250to999!$E16","v":54446939},{"$f":"FEP1000to4999!$E16","v":121798849},{"$f":"FEP5000Up!$E16","v":789072012},null,null,null,{"$f":"SUM(E161:I161)-D161","v":0}]
[55,"% of gifts they gave in Year2",null,{"$f":"FEPdata!$E16/FEPdata!$E$19","v":0.16102002766181525},{"$f":"FEP100Dn!$E16/FEP100Dn!$E$19","v":5.91877566813966E-2},{"$f":"FEP100to249!$E16/FEP100to249!$E$19","v":9.0370839963279562E-2},{"$f":"FEP250to999!$E16/FEP250to999!$E$19","v":0.12079482368652682},{"$f":"FEP1000to4999!$E16/FEP1000to4999!$E$19","v":0.11771680034784039},{"$f":"FEP5000Up!$E16/FEP5000Up!$E$19","v":0.18073494853129488},"55a",45]
[null,null,null,null,null,null,null,null,"Page 5"]
["Ind No.","FEP Gain/Loss                                      Fundraising Performance Indicator","Key","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up","Num","Denom","Dupe"]
[]
["What Year1 donors did in Year2"]
[56,"Total number of Year 1 donors",null,{"$f":"FEPdata!$B19","v":6482976},{"$f":"FEP100Dn!$B19","v":2758731},{"$f":"FEP100to249!$B19","v":1594832},{"$f":"FEP250to999!$B19","v":1205364},{"$f":"FEP1000to4999!$B19","v":697523},{"$f":"FEP5000Up!$B19","v":226526},null,null,14,{"$f":"SUM(E167:I167)-D167","v":0}]
[57,"Total gifts they gave in Year1",null,{"$f":"FEPdata!$C19","v":5856505878},{"$f":"FEP100Dn!$C19","v":93985610},{"$f":"FEP100to249!$C19","v":176080836},{"$f":"FEP250to999!$C19","v":399201524},{"$f":"FEP1000to4999!$C19","v":859284660},{"$f":"FEP5000Up!$C19","v":4327953248},null,null,"17a",{"$f":"SUM(E168:I168)-D168","v":0}]
["Repeat donors - upgraded:"]
["58a","Year1 donors that upgraded in Year2",null,{"$f":"FEPdata!$B14","v":1261163},{"$f":"FEP100Dn!$B14","v":280703},{"$f":"FEP100to249!$B14","v":295290},{"$f":"FEP250to999!$B14","v":343351},{"$f":"FEP1000to4999!$B14","v":274757},{"$f":"FEP5000Up!$B14","v":67062},null,null,null,{"$f":"SUM(E170:I170)-D170","v":0}]
[58,"Year1 donors that upgraded %","*",{"$f":"FEPdata!$B14/FEPdata!$B$19","v":0.1945345779469182},{"$f":"FEP100Dn!$B14/FEP100Dn!$B$19","v":0.10175076874113496},{"$f":"FEP100to249!$B14/FEP100to249!$B$19","v":0.18515429838377961},{"$f":"FEP250to999!$B14/FEP250to999!$B$19","v":0.28485254246849911},{"$f":"FEP1000to4999!$B14/FEP1000to4999!$B$19","v":0.39390385693374985},{"$f":"FEP5000Up!$B14/FEP5000Up!$B$19","v":0.29604548705225892},"58a",56]
["58b","Upgraded donors as % of repeat donors","*",{"$f":"D170/D$191","v":0.42575746169268874},0.33907839790491168,0.39424618724457577,0.46717790534555553,0.55613872448607815,0.4289716756646112,"58a","64a"]
["59a","Gifts upgraded-donors gave in Year1",null,{"$f":"FEPdata!$C14","v":1219749215},{"$f":"FEP100Dn!$C14","v":7772468},{"$f":"FEP100to249!$C14","v":22472404},{"$f":"FEP250to999!$C14","v":86595481},{"$f":"FEP1000to4999!$C14","v":268197705},{"$f":"FEP5000Up!$C14","v":834711157},null,null,null,{"$f":"SUM(E173:I173)-D173","v":0}]
[59,"% of Year1 gifts  ",null,{"$f":"FEPdata!$C14/FEPdata!$C$19","v":0.208272516140041},{"$f":"FEP100Dn!$C14/FEP100Dn!$C$19","v":8.269848969432661E-2},{"$f":"FEP100to249!$C14/FEP100to249!$C$19","v":0.12762549582624652},{"$f":"FEP250to999!$C14/FEP250to999!$C$19","v":0.21692171946718319},{"$f":"FEP1000to4999!$C14/FEP1000to4999!$C$19","v":0.31211741287223727},{"$f":"FEP5000Up!$C14/FEP5000Up!$C$19","v":0.19286510485891459},"59a",57]
["59b","Upgraded gifts as % of repeat gifts",null,{"$f":"D173/D$193","v":0.31312067525823339},0.2627553766276195,0.28834227306192139,0.36675234691398639,0.45166061874113772,0.28218525981214643,"59a","65a"]
["Repeat donors - same:"]
["60a","Year1 donors that gave same in Year2",null,{"$f":"FEPdata!$B15","v":800406},{"$f":"FEP100Dn!$B15","v":330594},{"$f":"FEP100to249!$B15","v":223159},{"$f":"FEP250to999!$B15","v":144284},{"$f":"FEP1000to4999!$B15","v":75414},{"$f":"FEP5000Up!$B15","v":26955},null,null,null,{"$f":"SUM(E177:I177)-D177","v":0}]
[60,"Year1 donors that gave same %",null,{"$f":"FEPdata!$B15/FEPdata!$B$19","v":0.12346274303653137},{"$f":"FEP100Dn!$B15/FEP100Dn!$B$19","v":0.11983553307662109},{"$f":"FEP100to249!$B15/FEP100to249!$B$19","v":0.139926337068732},{"$f":"FEP250to999!$B15/FEP250to999!$B$19","v":0.11970160051237634},{"$f":"FEP1000to4999!$B15/FEP1000to4999!$B$19","v":0.1081168649635926},{"$f":"FEP5000Up!$B15/FEP5000Up!$B$19","v":0.11899296328015327},"60a",56]
["60b","Same donors as % of repeat donors","*",{"$f":"D177/D$191","v":0.27020997831652072},0.39934480171917069,0.297942987907861,0.19631891823492034,0.1526463229995709,0.17242151318987795,"60a","64a"]
["61a","Gifts same-donors gave in Year1",null,{"$f":"FEPdata!$C15","v":543429706},{"$f":"FEP100Dn!$C15","v":11730780},{"$f":"FEP100to249!$C15","v":24253368},{"$f":"FEP250to999!$C15","v":48390402},{"$f":"FEP1000to4999!$C15","v":94125107},{"$f":"FEP5000Up!$C15","v":364930049},null,null,null,{"$f":"SUM(E180:I180)-D180","v":0}]
[61,"% of Year1 gifts  ",null,{"$f":"FEPdata!$C15/FEPdata!$C$19","v":9.2790772744102759E-2},{"$f":"FEP100Dn!$C15/FEP100Dn!$C$19","v":0.12481463917721021},{"$f":"FEP100to249!$C15/FEP100to249!$C$19","v":0.13773996393338342},{"$f":"FEP250to999!$C15/FEP250to999!$C$19","v":0.12121797911773503},{"$f":"FEP1000to4999!$C15/FEP1000to4999!$C$19","v":0.10953891228548174},{"$f":"FEP5000Up!$C15/FEP5000Up!$C$19","v":8.431931402416111E-2},"61a",57]
["61b","Same gifts as % of repeat gifts",null,{"$f":"D180/D$193","v":0.13950332937750917},0.39656972753515951,0.31119373158863051,0.20494479962079387,0.15851218438538014,0.12336947916262765,"61a","65a"]
["Repeat donors - downgraded:"]
["62a","Year1 donors that downgraded in Year2",null,{"$f":"FEPdata!$B16","v":900594},{"$f":"FEP100Dn!$B16","v":216544},{"$f":"FEP100to249!$B16","v":230550},{"$f":"FEP250to999!$B16","v":247312},{"$f":"FEP1000to4999!$B16","v":143873},{"$f":"FEP5000Up!$B16","v":62315},null,null,null,{"$f":"SUM(E184:I184)-D184","v":0}]
[62,"Year1 donors that downgraded %",null,{"$f":"FEPdata!$B16/FEPdata!$B$19","v":0.13891675674875242},{"$f":"FEP100Dn!$B16/FEP100Dn!$B$19","v":7.8494061218727013E-2},{"$f":"FEP100to249!$B16/FEP100to249!$B$19","v":0.14456068099962879},{"$f":"FEP250to999!$B16/FEP250to999!$B$19","v":0.20517619573838275},{"$f":"FEP1000to4999!$B16/FEP1000to4999!$B$19","v":0.20626273255505553},{"$f":"FEP5000Up!$B16/FEP5000Up!$B$19","v":0.27508983516240959},"62a",56]
["62b","Downgraded donors as % of repeat donors",null,{"$f":"D184/D$191","v":0.30403255999079054},0.26157680037591757,0.30781082484756322,0.33650317641952415,0.29121495251435092,0.39860681114551083,"62a","64a"]
["63a","Gifts downgraded-donors gave in Year1",null,{"$f":"FEPdata!$C16","v":2132281556},{"$f":"FEP100Dn!$C16","v":10077376},{"$f":"FEP100to249!$C16","v":31210785},{"$f":"FEP250to999!$C16","v":101128437},{"$f":"FEP1000to4999!$C16","v":231480796},{"$f":"FEP5000Up!$C16","v":1758384162},null,null,null,{"$f":"SUM(E187:I187)-D187","v":0}]
[63,"% of Year1 gifts  ",null,{"$f":"FEPdata!$C16/FEPdata!$C$19","v":0.36408766599380166},{"$f":"FEP100Dn!$C16/FEP100Dn!$C$19","v":0.10722254183379774},{"$f":"FEP100to249!$C16/FEP100to249!$C$19","v":0.17725259437091723},{"$f":"FEP250to999!$C16/FEP250to999!$C$19","v":0.25332678088673832},{"$f":"FEP1000to4999!$C16/FEP1000to4999!$C$19","v":0.26938779053730577},{"$f":"FEP5000Up!$C16/FEP5000Up!$C$19","v":0.40628538739704984},"63a",57]
["63b","Downgraded gifts as % of repeat gifts",null,{"$f":"D187/D$193","v":0.54737599536425741},0.34067489583722099,0.40046399534944815,0.42830285346521973,0.38982719687348211,0.59444526102522588,"62a","65a"]
["What Year1 repeat donors did in Year2"]
["64a","Total Year1 repeat donors",null,{"$f":"D170+D177+D184","v":2962163},827841,748999,734947,494044,156332,null,null,null,{"$f":"SUM(E191:I191)-D191","v":0}]
[64,"Total Year1 repeat donors %",null,{"$f":"D171+D178+D185","v":0.456914077732202},0.30008036303648311,0.46964131645214047,0.60973033871925819,0.70828345445239804,0.69012828549482175,"64a",56,3]
["65a","Gifts repeat donors gave in Year1",null,{"$f":"D173+D180+D187","v":3895460477},29580624,{"$f":"F173+F180+F187","v":77936557},236114320,593803608,2958025368,null,null,null,{"$f":"SUM(E193:I193)-D193","v":0}]
[65,"% of Year1 gifts  ",null,0.6651509548779454,0.31473567070533459,0.44261805413054717,0.59146647947165654,0.69104411569502477,0.68346980628012555,"65a",57,"19g"]
[]
[null,null,null,null,null,null,null,null,"Page 6"]
["Ind No.","FEP Gain/Loss                                      Fundraising Performance Indicator","Key","All Donors","Donors                               Under $100","$100 to $249","$250 to $999","$1,000 to $4,999","Donors                    $5,000 & Up","Num","Denom","Dupe"]
[]
["Lapsed donors (attrition):"]
["New Year1 donors that lapsed"]
["66a","New Year1 donors that lapsed",null,{"$f":"FEPdata!$B17","v":2320303},{"$f":"FEP100Dn!$B17","v":1458224},{"$f":"FEP100to249!$B17","v":512650},{"$f":"FEP250to999!$B17","v":232821},{"$f":"FEP1000to4999!$B17","v":89204},{"$f":"FEP5000Up!$B17","v":27404},null,null,"7a"]
[66,"New Year1 donors that lapsed %","*",{"$f":"FEPdata!$B17/FEPdata!$B$19","v":0.35790707847753872},{"$f":"FEP100Dn!$B17/FEP100Dn!$B$19","v":0.52858506320478504},{"$f":"FEP100to249!$B17/FEP100to249!$B$19","v":0.32144451578598876},{"$f":"FEP250to999!$B17/FEP250to999!$B$19","v":0.19315410116778003},{"$f":"FEP1000to4999!$B17/FEP1000to4999!$B$19","v":0.12788682237001503},{"$f":"FEP5000Up!$B17/FEP5000Up!$B$19","v":0.12097507570874866},"66a",56]
["67a","Gifts lapsed-new-donors gave in Year1",null,{"$f":"FEPdata!$C17","v":1001950771},{"$f":"FEP100Dn!$C17","v":48383813},{"$f":"FEP100to249!$C17","v":65447678},{"$f":"FEP250to999!$C17","v":97394932},{"$f":"FEP1000to4999!$C17","v":147986427},{"$f":"FEP5000Up!$C17","v":642737921}]
[67,"% of Year1 gifts  ",null,{"$f":"FEPdata!$C17/FEPdata!$C$19","v":0.17108337153110939},{"$f":"FEP100Dn!$C17/FEP100Dn!$C$19","v":0.51480022314054252},{"$f":"FEP100to249!$C17/FEP100to249!$C$19","v":0.3716910907896871},{"$f":"FEP250to999!$C17/FEP250to999!$C$19","v":0.2439743491560418},{"$f":"FEP1000to4999!$C17/FEP1000to4999!$C$19","v":0.17222049210095292},{"$f":"FEP5000Up!$C17/FEP5000Up!$C$19","v":0.14850851757629707},"67a",57]
["Repeat Year1 donors that lapsed"]
["68a","Repeat Year1 donors that lapsed",null,{"$f":"FEPdata!$B18","v":1200510},{"$f":"FEP100Dn!$B18","v":472666},{"$f":"FEP100to249!$B18","v":333183},{"$f":"FEP250to999!$B18","v":237596},{"$f":"FEP1000to4999!$B18","v":114275},{"$f":"FEP5000Up!$B18","v":42790},null,null,"7b"]
[68,"Repeat Year1 donors that lapsed %","*",{"$f":"FEPdata!$B18/FEPdata!$B$19","v":0.18517884379025928},{"$f":"FEP100Dn!$B18/FEP100Dn!$B$19","v":0.17133457375873182},{"$f":"FEP100to249!$B18/FEP100to249!$B$19","v":0.20891416776187086},{"$f":"FEP250to999!$B18/FEP250to999!$B$19","v":0.19711556011296172},{"$f":"FEP1000to4999!$B18/FEP1000to4999!$B$19","v":0.16382972317758698},{"$f":"FEP5000Up!$B18/FEP5000Up!$B$19","v":0.18889663879642954},"68a",56]
["69a","Gifts lapsed-repeat-donors gave in Year1",null,{"$f":"FEPdata!$C18","v":959094630},{"$f":"FEP100Dn!$C18","v":16021173},{"$f":"FEP100to249!$C18","v":32696601},{"$f":"FEP250to999!$C18","v":65692272},{"$f":"FEP1000to4999!$C18","v":117494625},{"$f":"FEP5000Up!$C18","v":727189959}]
[69,"% of Year1 gifts  ",null,{"$f":"FEPdata!$C18/FEPdata!$C$19","v":0.16376567359094521},{"$f":"FEP100Dn!$C18/FEP100Dn!$C$19","v":0.17046410615412297},{"$f":"FEP100to249!$C18/FEP100to249!$C$19","v":0.18569085507976574},{"$f":"FEP250to999!$C18/FEP250to999!$C$19","v":0.16455917137230167},{"$f":"FEP1000to4999!$C18/FEP1000to4999!$C$19","v":0.13673539220402237},{"$f":"FEP5000Up!$C18/FEP5000Up!$C$19","v":0.16802167614357741},"69a",57]
["Total Year1 lapsed donors"]
["70a","Total Year1 lapsed donors",null,{"$f":"D201+D206","v":3520813},1930890,845833,470417,203479,70194]
[70,"Total Year1 lapsed donors %",null,0.54308592226779795,0.69991963696351689,0.53035868354785964,0.39026966128074175,0.29171654554760201,0.3098717145051782,"70a",56]
["71a","Gifts all-lapsed-donors gave in Year1",null,1961045401,64404986,98144279,163087204,265481052,1369927880]
[71,"% of Year1 gifts  ",null,0.3348490451220546,0.68526432929466552,0.55738194586945289,0.40853352052834346,0.30895588430497528,0.31653019371987445,"71a",57]
[]
["Monthly donors:"]
[72,"Monthly donors in Year2",null,{"$f":"FEPdata!$D$26","v":0.05},{"$f":"FEP100Dn!$D$26","v":0.01},{"$f":"FEP100to249!$D$26","v":0.01},{"$f":"FEP250to999!$D$26","v":0.01},{"$f":"FEP1000to4999!$D$26","v":0.01},{"$f":"FEP5000Up!$D$26","v":0.01},null,null,null,{"$f":"SUM(E217:I217)-D217","v":0}]
[73,"Monthly as % of Year2 donors  ",null,{"$f":"D217/D56","v":7.6687422373156705E-9},3.5904721794058416E-9,6.2534745868173009E-9,8.2656650884756785E-9,1.4191422420460625E-8,4.5199987344003546E-8,72,15]
[74,"% of total monthly donors/database ",null,{"$f":"D217/D112","v":1},1,1,1,1,1,72,77]
[75,"Monthly donor gifts in Year2",null,{"$f":"FEPdata!$E$26","v":0.05},{"$f":"FEP100Dn!$E$26","v":0.01},{"$f":"FEP100to249!$E$26","v":0.01},{"$f":"FEP250to999!$E$26","v":0.01},{"$f":"FEP1000to4999!$E$26","v":0.01},{"$f":"FEP5000Up!$E$26","v":0.01},null,null,null,{"$f":"SUM(E220:I220)-D220","v":0}]
[76,"Monthly as % of Year2 gifts  ",null,{"$f":"D220/D135","v":8.1489727914780289E-12},1.0245509769590473E-10,5.35286432224877E-11,2.21857878340097E-11,9.6648532653900853E-12,2.2904747067786618E-12,75,17]
[77,"Total monthly donors/database ",null,{"$f":"FEPdata!$K$25","v":0.05},{"$f":"FEP100Dn!$K$25","v":0.01},{"$f":"FEP100to249!$K$25","v":0.01},{"$f":"FEP250to999!$K$25","v":0.01},{"$f":"FEP1000to4999!$K$25","v":0.01},{"$f":"FEP5000Up!$K$25","v":0.01},null,null,null,{"$f":"SUM(E222:I222)-D222","v":0}]
[]
["Number of gifts"]
["78a","Total donors in Year2",null,{"$f":"D127","v":6519974},2785149,1599111,1209824,704651,221239,null,null,41,{"$f":"SUM(E225:I225)-D225","v":0}]
["78b","Total gifts in Year2",null,{"$f":"D121","v":6135742661},97603733,186815869,450739008,1034676857,4365907194,null,null,null,{"$f":"SUM(E226:I226)-D226","v":0}]
["78c","Number of gifts in Year2",null,{"$f":"FEPdata!$K$24","v":14994139},{"$f":"FEP100Dn!$K$24","v":3589253},{"$f":"FEP100to249!$K$24","v":3057902},{"$f":"FEP250to999!$K$24","v":4178994},{"$f":"FEP1000to4999!$K$24","v":3424634},{"$f":"FEP5000Up!$K$24","v":743356},null,null,null,{"$f":"SUM(E227:I227)-D227","v":0}]
["78d","Average frequency in Year2",null,{"$f":"D227/D225","v":2.2997237412296427},1.2887113041348954,1.9122512445977797,3.4542164810749334,4.8600427729471756,3.3599681792089098,"78c","78a"]
["78e","Average amoung in Year2",null,{"$f":"D226/D227","v":409.20940248719847},27.193327692419565,61.092824099660483,107.8582567957743,302.12771846568131,5873.2386555028816,"78b","78c"]

{"sheet":"Yr1","index":13,"n_rows":174,"n_cols":6,"rows_kept":174,"cut":false,"hidden":true,"merged":[]}
["Yr1",null,"Fundraising Effectiveness Survey"]
[]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",2016]
["All donors","All"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2015},{"$f":"$E$4-1","v":2015},{"$f":"$E$4","v":2016},{"$f":"$E$4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",{"$f":"D41+D70+D99+D128+D157","v":2910125},1515579372]
["Recaptured","n/a","n/a",647686,546577949]
["Upgraded",{"$f":"B43+B72+B101+B130+B159","v":1261163},1219749215,1261163,2542178181]
["Same",800406,543429706,800406,543429706]
["Downgraded",900594,2132281556,900594,987977453]
["Lapsed new",2320303,1001950771,"n/a","n/a"]
["Lapsed repeat",1200510,959094630,"n/a","n/a"]
["Total",6482976,5856505878,{"$f":"D48+D77+D106+D135+D164","v":6519974},{"$f":"E48+E77+E106+E135+E164","v":6135742661}]
[]
[null,"Number","Gift$"]
["New in  year 1",{"$f":"B51+B80+B109+B138+B167","v":3327819},{"$f":"C51+C80+C109+C138+C167","v":1949620453},"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",{"$f":"B52+B81+B110+B139+B168","v":20077733},null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",{"$f":"B53+B82+B111+B140+B169","v":11908212},{"$f":"C53+C82+C111+C140+C169","v":4311993915},"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,{"$f":"D54+D83+D112+D141+D170","v":361965},{"$f":"E54+E83+E112+E141+E170","v":329876861},"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,{"$f":"D55+D84+D113+D142+D171","v":0.05},{"$f":"E55+E84+E113+E142+E171","v":0.05}," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,{"$f":"B56+B85+B114+B143+B172","v":22987858},"<-- total # of donors on file ",null,{"$f":"E56+E85+E114+E143+E172","v":14994139},"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,{"$f":"B57+B86+B115+B144+B173","v":0.05},{"$f":"C57+C86+C115+C144+C173","v":0.05},"  <-- Total # & $ for monthly donors in database  "]
[null,{"$f":"B58+B87+B116+B145+B174","v":0.05},{"$f":"C58+C87+C116+C145+C174","v":0.05}," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["Under $100","A 100 dn"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2015},{"$f":"$E$4-1","v":2015},{"$f":"$E$4","v":2016},{"$f":"$E$4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",1698466,57932675,5]
["Recaptured","n/a","n/a",258842,8709409]
["Upgraded",{"$f":"D43","v":280703},7772468,280703,13453923]
["Same",{"$f":"D44","v":330594},11730780,330594,11730780]
["Downgraded",{"$f":"D45","v":216544},10077376,216544,5776946]
["Lapsed new",1458224,48383813,"n/a","n/a"]
["Lapsed repeat",472666,16021173,"n/a","n/a"]
["Total",{"$f":"SUM(B43:B47)","v":2758731},{"$f":"SUM(C43:C47)","v":93985610},{"$f":"SUM(D41:D45)","v":2785149},{"$f":"SUM(E41:E45)","v":97603733}]
[]
[null,"Number","Gift$"]
["New in  year 1",1833543,61198019,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",11078571,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",8078146,254110144,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,138648,4802430,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,12777037,"<-- total # of donors on file ",null,3589253,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$100 to $249","B 100-249"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2015},{"$f":"$E$4-1","v":2015},{"$f":"$E$4","v":2016},{"$f":"$E$4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",663112,86379457,6]
["Recaptured","n/a","n/a",187000,18279907]
["Upgraded",{"$f":"D72","v":295290},22472404,295290,41020430]
["Same",{"$f":"D73","v":223159},24253368,223159,24253368]
["Downgraded",{"$f":"D74","v":230550},31210785,230550,16882707]
["Lapsed new",512650,65447678,"n/a","n/a"]
["Lapsed repeat",333183,32696601,"n/a","n/a"]
["Total",{"$f":"SUM(B72:B76)","v":1594832},{"$f":"SUM(C72:C76)","v":176080836},{"$f":"SUM(D70:D74)","v":1599111},{"$f":"SUM(E70:E74)","v":186815869}]
[]
[null,"Number","Gift$"]
["New in  year 1",771947,93014845,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",4558880,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",2348063,298578364,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,106095,10534682,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,5221992,"<-- total # of donors on file ",null,3057902,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$250 to $999","C 250-999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2015},{"$f":"$E$4-1","v":2015},{"$f":"$E$4","v":2016},{"$f":"$E$4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",355901,154845821,7]
["Recaptured","n/a","n/a",118976,32601581]
["Upgraded",{"$f":"D101","v":343351},86595481,343351,160454265]
["Same",{"$f":"D102","v":144284},48390402,144284,48390402]
["Downgraded",{"$f":"D103","v":247312},101128437,247312,54446939]
["Lapsed new",232821,97394932,"n/a","n/a"]
["Lapsed repeat",237596,65692272,"n/a","n/a"]
["Total",{"$f":"SUM(B101:B105)","v":1205364},{"$f":"SUM(C101:C105)","v":399201524},{"$f":"SUM(D99:D103)","v":1209824},{"$f":"SUM(E99:E103)","v":450739008}]
[]
[null,"Number","Gift$"]
["New in  year 1",440630,163190107,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",2710616,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",1000961,416908122,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,68854,19037849,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,3066517,"<-- total # of donors on file ",null,4178994,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$1,000 to $4,999","D 1,000-4,999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2015},{"$f":"$E$4-1","v":2015},{"$f":"$E$4","v":2016},{"$f":"$E$4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",151321,249941785,8]
["Recaptured","n/a","n/a",59286,61621082]
["Upgraded",{"$f":"D130","v":274757},268197705,274757,507190034]
["Same",{"$f":"D131","v":75414},94125107,75414,94125107]
["Downgraded",{"$f":"D132","v":143873},231480796,143873,121798849]
["Lapsed new",89204,147986427,"n/a","n/a"]
["Lapsed repeat",114275,117494625,"n/a","n/a"]
["Total",{"$f":"SUM(B130:B134)","v":697523},{"$f":"SUM(C130:C134)","v":859284660},{"$f":"SUM(D128:D132)","v":704651},{"$f":"SUM(E128:E132)","v":1034676857}]
[]
[null,"Number","Gift$"]
["New in  year 1",220135,291861483,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",1303842,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",371207,610552297,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,34372,36614879,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,1455163,"<-- total # of donors on file ",null,3424634,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$5,000 and up","E 5,000 up"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2015},{"$f":"$E$4-1","v":2015},{"$f":"$E$4","v":2016},{"$f":"$E$4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",41325,966479634,9]
["Recaptured","n/a","n/a",23582,425365970]
["Upgraded",{"$f":"D159","v":67062},834711157,67062,1820059529]
["Same",{"$f":"D160","v":26955},364930049,26955,364930049]
["Downgraded",{"$f":"D161","v":62315},1758384162,62315,789072012]
["Lapsed new",27404,642737921,"n/a","n/a"]
["Lapsed repeat",42790,727189959,"n/a","n/a"]
["Total",{"$f":"SUM(B159:B163)","v":226526},{"$f":"SUM(C159:C163)","v":4327953248},{"$f":"SUM(D157:D161)","v":221239},{"$f":"SUM(E157:E161)","v":4365907194}]
[]
[null,"Number","Gift$"]
["New in  year 1",61564,1340355999,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",425824,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",109835,2731844988,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,13996,258887021,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,467149,"<-- total # of donors on file ",null,743356,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"Yr2","index":14,"n_rows":174,"n_cols":6,"rows_kept":174,"cut":false,"hidden":true,"merged":[]}
["Yr2",null,"Fundraising Effectiveness Survey"]
[]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",2015]
["All donors","All"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2014},{"$f":"$E$4-1","v":2014},{"$f":"$E$4","v":2015},{"$f":"$E$4","v":2015}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",{"$f":"D41+D70+D99+D128+D157","v":3327819},1949620453]
["Recaptured","n/a","n/a",637604,515277791]
["Upgraded",{"$f":"B43+B72+B101+B130+B159","v":1069832},1017267631,1069832,2139201556]
["Same",701514,457939726,701514,457939726]
["Downgraded",746208,1704341664,746208,794466355]
["Lapsed new",1661925,706345407,"n/a","n/a"]
["Lapsed repeat",980312,745905132,"n/a","n/a"]
["Total",{"$f":"B48+B77+B106+B135+B164","v":5159791},{"$f":"C48+C77+C106+C135+C164","v":4631799560},{"$f":"D48+D77+D106+D135+D164","v":6482977},{"$f":"E48+E77+E106+E135+E164","v":5856505881}]
[]
[null,"Number","Gift$"]
["New in  year 1",{"$f":"B51+B80+B109+B138+B167","v":2377199},{"$f":"C51+C80+C109+C138+C167","v":1331749796},"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",{"$f":"B52+B81+B110+B139+B168","v":16749914},null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",{"$f":"B53+B82+B111+B140+B169","v":9590767},{"$f":"C53+C82+C111+C140+C169","v":3372040063},"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,{"$f":"D54+D83+D112+D141+D170","v":342506},{"$f":"E54+E83+E112+E141+E170","v":285661910},"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,{"$f":"D55+D84+D113+D142+D171","v":0.05},{"$f":"E55+E84+E113+E142+E171","v":0.05}," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,{"$f":"B56+B85+B114+B143+B172","v":20077733},"<-- total # of donors on file ",null,{"$f":"E56+E85+E114+E143+E172","v":13952751},"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,{"$f":"B57+B86+B115+B144+B173","v":0.05},{"$f":"C57+C86+C115+C144+C173","v":0.05},"  <-- Total # & $ for monthly donors in database  "]
[null,{"$f":"B58+B87+B116+B145+B174","v":0.05},{"$f":"C58+C87+C116+C145+C174","v":0.05}," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["Under $100","A 100 dn"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2014},{"$f":"$E$4-1","v":2014},{"$f":"$E$4","v":2015},{"$f":"$E$4","v":2015}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",1833543,61198019,10]
["Recaptured","n/a","n/a",248720,8166562]
["Upgraded",{"$f":"D43","v":223841},5949853,223841,10400057]
["Same",{"$f":"D44","v":276127},9599795,276127,9599795]
["Downgraded",{"$f":"D45","v":176501},8018459,176501,4621180]
["Lapsed new",1047990,34437427,"n/a","n/a"]
["Lapsed repeat",388661,12764549,"n/a","n/a"]
["Total",{"$f":"SUM(B43:B47)","v":2113120},{"$f":"SUM(C43:C47)","v":70770083},{"$f":"SUM(D41:D45)","v":2758732},{"$f":"SUM(E41:E45)","v":93985613}]
[]
[null,"Number","Gift$"]
["New in  year 1",1303582,42864051,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",9245028,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",6622017,205774235,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,126242,4260680,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,11078571,"<-- total # of donors on file ",null,3475992,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$100 to $249","B 100-249"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2014},{"$f":"$E$4-1","v":2014},{"$f":"$E$4","v":2015},{"$f":"$E$4","v":2015}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",771947,93014845,11]
["Recaptured","n/a","n/a",183931,17213465]
["Upgraded",{"$f":"D72","v":251341},17216433,251341,32763529]
["Same",{"$f":"D73","v":195007},19671634,195007,19671634]
["Downgraded",{"$f":"D74","v":192606},24740782,192606,13417365]
["Lapsed new",365899,45633967,"n/a","n/a"]
["Lapsed repeat",274074,25710485,"n/a","n/a"]
["Total",{"$f":"SUM(B72:B76)","v":1278927},{"$f":"SUM(C72:C76)","v":132973301},{"$f":"SUM(D70:D74)","v":1594832},{"$f":"SUM(E70:E74)","v":176080838}]
[]
[null,"Number","Gift$"]
["New in  year 1",553771,63628722,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",3786933,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",1835879,233174873,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,100458,9533810,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,4558880,"<-- total # of donors on file ",null,2908399,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$250 to $999","C 250-999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2014},{"$f":"$E$4-1","v":2014},{"$f":"$E$4","v":2015},{"$f":"$E$4","v":2015}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",440630,163190107,12]
["Recaptured","n/a","n/a",120552,30948969]
["Upgraded",{"$f":"D101","v":302064},65147700,302064,119893559]
["Same",{"$f":"D102","v":136550},42582951,136550,42582951]
["Downgraded",{"$f":"D103","v":205568},78857775,205568,42585936]
["Lapsed new",165075,66072306,"n/a","n/a"]
["Lapsed repeat",193734,50213538,"n/a","n/a"]
["Total",{"$f":"SUM(B101:B105)","v":1002991},{"$f":"SUM(C101:C105)","v":302874270},{"$f":"SUM(D99:D103)","v":1205364},{"$f":"SUM(E99:E103)","v":399201522}]
[]
[null,"Number","Gift$"]
["New in  year 1",322236,109152697,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",2269986,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",768328,319567273,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,67809,17619980,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,2710616,"<-- total # of donors on file ",null,3878780,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$1,000 to $4,999","D 1,000-4,999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2014},{"$f":"$E$4-1","v":2014},{"$f":"$E$4","v":2015},{"$f":"$E$4","v":2015}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",220135,291861483,13]
["Recaptured","n/a","n/a",60930,58644774]
["Upgraded",{"$f":"D130","v":228742},179120907,228742,335894798]
["Same",{"$f":"D131","v":69631},79831098,69631,79831098]
["Downgraded",{"$f":"D132","v":118085},176996547,118085,93052506]
["Lapsed new",62932,99088480,"n/a","n/a"]
["Lapsed repeat",90142,86871067,"n/a","n/a"]
["Total",{"$f":"SUM(B130:B134)","v":569532},{"$f":"SUM(C130:C134)","v":621908099},{"$f":"SUM(D128:D132)","v":697523},{"$f":"SUM(E128:E132)","v":859284659}]
[]
[null,"Number","Gift$"]
["New in  year 1",151118,185386345,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",1083707,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",282065,462643630,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,34553,34205188,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,1303842,"<-- total # of donors on file ",null,2945102,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$5,000 and up","E 5,000 up"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2014},{"$f":"$E$4-1","v":2014},{"$f":"$E$4","v":2015},{"$f":"$E$4","v":2015}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",61564,1340355999,14]
["Recaptured","n/a","n/a",23471,400304021]
["Upgraded",{"$f":"D159","v":63844},749832738,63844,1640249613]
["Same",{"$f":"D160","v":24199},306254248,24199,306254248]
["Downgraded",{"$f":"D161","v":53448},1415728101,53448,640789368]
["Lapsed new",20029,461113227,"n/a","n/a"]
["Lapsed repeat",33701,570345493,"n/a","n/a"]
["Total",{"$f":"SUM(B159:B163)","v":195221},{"$f":"SUM(C159:C163)","v":3503273807},{"$f":"SUM(D157:D161)","v":226526},{"$f":"SUM(E157:E161)","v":4327953249}]
[]
[null,"Number","Gift$"]
["New in  year 1",46492,930717981,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",364260,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",82478,2150880052,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,13444,220042252,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,425824,"<-- total # of donors on file ",null,744478,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"Yr3","index":15,"n_rows":174,"n_cols":6,"rows_kept":174,"cut":false,"hidden":true,"merged":[]}
["Yr3",null,"Fundraising Effectiveness Survey"]
[]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",2014]
["All donors","All"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2013},{"$f":"$E$4-1","v":2013},{"$f":"$E$4","v":2014},{"$f":"$E$4","v":2014}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",{"$f":"D41+D70+D99+D128+D157","v":2377199},1331749796]
["Recaptured","n/a","n/a",607135,483736826]
["Upgraded",{"$f":"B43+B72+B101+B130+B159","v":845414},833906810,845414,1744135486]
["Same",606402,366258948,606402,366258948]
["Downgraded",723642,1450190753,723642,705918512]
["Lapsed new",1329911,551666114,"n/a","n/a"]
["Lapsed repeat",932185,608608650,"n/a","n/a"]
["Total",{"$f":"B48+B77+B106+B135+B164","v":4437554},{"$f":"C48+C77+C106+C135+C164","v":3810631275},{"$f":"D48+D77+D106+D135+D164","v":5159792},{"$f":"E48+E77+E106+E135+E164","v":4631799568}]
[]
[null,"Number","Gift$"]
["New in  year 1",{"$f":"B51+B80+B109+B138+B167","v":1794102},{"$f":"C51+C80+C109+C138+C167","v":955651089},"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",{"$f":"B52+B81+B110+B139+B168","v":14372715},null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",{"$f":"B53+B82+B111+B140+B169","v":8068798},{"$f":"C53+C82+C111+C140+C169","v":2759400433},"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,{"$f":"D54+D83+D112+D141+D170","v":325914},{"$f":"E54+E83+E112+E141+E170","v":273232420},"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,{"$f":"D55+D84+D113+D142+D171","v":0.05},{"$f":"E55+E84+E113+E142+E171","v":0.05}," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,{"$f":"B56+B85+B114+B143+B172","v":16749914},"<-- total # of donors on file ",null,{"$f":"E56+E85+E114+E143+E172","v":10945523},"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,{"$f":"B57+B86+B115+B144+B173","v":0.05},{"$f":"C57+C86+C115+C144+C173","v":0.05},"  <-- Total # & $ for monthly donors in database  "]
[null,{"$f":"B58+B87+B116+B145+B174","v":0.05},{"$f":"C58+C87+C116+C145+C174","v":0.05}," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["Under $100","A 100 dn"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2013},{"$f":"$E$4-1","v":2013},{"$f":"$E$4","v":2014},{"$f":"$E$4","v":2014}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",1303582,42864051,15]
["Recaptured","n/a","n/a",238078,7666711]
["Upgraded",{"$f":"D43","v":185242},4804385,185242,8337994]
["Same",{"$f":"D44","v":235901},8026149,235901,8026149]
["Downgraded",{"$f":"D45","v":150318},6769732,150318,3875181]
["Lapsed new",847787,27604768,"n/a","n/a"]
["Lapsed repeat",380012,12242432,"n/a","n/a"]
["Total",{"$f":"SUM(B43:B47)","v":1799260},{"$f":"SUM(C43:C47)","v":59447466},{"$f":"SUM(D41:D45)","v":2113121},{"$f":"SUM(E41:E45)","v":70770086}]
[]
[null,"Number","Gift$"]
["New in  year 1",1015145,33072303,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",7941446,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",5638818,173445120,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,120670,4005758,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,9245028,"<-- total # of donors on file ",null,2641460,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$100 to $249","B 100-249"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2013},{"$f":"$E$4-1","v":2013},{"$f":"$E$4","v":2014},{"$f":"$E$4","v":2014}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",553771,63628722,16]
["Recaptured","n/a","n/a",174968,15812305]
["Upgraded",{"$f":"D72","v":206325},13755213,206325,25421208]
["Same",{"$f":"D73","v":169950},16317491,169950,16317491]
["Downgraded",{"$f":"D74","v":173913},21744708,173913,11793576]
["Lapsed new",285909,34969804,"n/a","n/a"]
["Lapsed repeat",258778,23683342,"n/a","n/a"]
["Total",{"$f":"SUM(B72:B76)","v":1094875},{"$f":"SUM(C72:C76)","v":110470558},{"$f":"SUM(D70:D74)","v":1278927},{"$f":"SUM(E70:E74)","v":132973302}]
[]
[null,"Number","Gift$"]
["New in  year 1",401830,45965271,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",3233162,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",1508609,191455846,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,95889,8850341,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,3786933,"<-- total # of donors on file ",null,2236739,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$250 to $999","C 250-999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2013},{"$f":"$E$4-1","v":2013},{"$f":"$E$4","v":2014},{"$f":"$E$4","v":2014}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",322236,109152697,17]
["Recaptured","n/a","n/a",114305,27840939]
["Upgraded",{"$f":"D101","v":228070},45652283,228070,84122782]
["Same",{"$f":"D102","v":118069},34222539,118069,34222539]
["Downgraded",{"$f":"D103","v":220311},82060740,220311,47535313]
["Lapsed new",130551,50653742,"n/a","n/a"]
["Lapsed repeat",180566,45481531,"n/a","n/a"]
["Total",{"$f":"SUM(B101:B105)","v":877567},{"$f":"SUM(C101:C105)","v":258070835},{"$f":"SUM(D99:D103)","v":1002991},{"$f":"SUM(E99:E103)","v":302874270}]
[]
[null,"Number","Gift$"]
["New in  year 1",233692,78610040,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",1947750,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",625366,260178202,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,64158,15809247,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,2269986,"<-- total # of donors on file ",null,3133796,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$1,000 to $4,999","D 1,000-4,999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2013},{"$f":"$E$4-1","v":2013},{"$f":"$E$4","v":2014},{"$f":"$E$4","v":2014}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",151118,185386345,18]
["Recaptured","n/a","n/a",57216,51512319]
["Upgraded",{"$f":"D130","v":168195},121640395,168195,220977189]
["Same",{"$f":"D131","v":61441},65073025,61441,65073025]
["Downgraded",{"$f":"D132","v":131562},173485329,131562,98959222]
["Lapsed new",50254,75269123,"n/a","n/a"]
["Lapsed repeat",82239,76240194,"n/a","n/a"]
["Total",{"$f":"SUM(B130:B134)","v":493691},{"$f":"SUM(C130:C134)","v":511708066},{"$f":"SUM(D128:D132)","v":569532},{"$f":"SUM(E128:E132)","v":621908100}]
[]
[null,"Number","Gift$"]
["New in  year 1",110422,129386740,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",932589,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",229523,375869312,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,32298,29855375,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,1083707,"<-- total # of donors on file ",null,2291908,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$5,000 and up","E 5,000 up"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2013},{"$f":"$E$4-1","v":2013},{"$f":"$E$4","v":2014},{"$f":"$E$4","v":2014}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",46492,930717981,19]
["Recaptured","n/a","n/a",22568,380904552]
["Upgraded",{"$f":"D159","v":57582},648054534,57582,1405276313]
["Same",{"$f":"D160","v":21041},242619744,21041,242619744]
["Downgraded",{"$f":"D161","v":47538},1166130244,47538,543755220]
["Lapsed new",15410,363168677,"n/a","n/a"]
["Lapsed repeat",30590,450961151,"n/a","n/a"]
["Total",{"$f":"SUM(B159:B163)","v":172161},{"$f":"SUM(C159:C163)","v":2870934350},{"$f":"SUM(D157:D161)","v":195221},{"$f":"SUM(E157:E161)","v":3503273810}]
[]
[null,"Number","Gift$"]
["New in  year 1",33013,668616735,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",317768,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",66482,1758451953,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,12899,214711699,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,364260,"<-- total # of donors on file ",null,641620,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"Yr4","index":16,"n_rows":174,"n_cols":6,"rows_kept":174,"cut":false,"hidden":true,"merged":[]}
["Yr4",null,"Fundraising Effectiveness Survey"]
[]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",2013]
["All donors","All"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2012},{"$f":"$E$4-1","v":2012},{"$f":"$E$4","v":2013},{"$f":"$E$4","v":2013}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",{"$f":"D41+D70+D99+D128+D157","v":1794102},955651089]
["Recaptured","n/a","n/a",580267,411359521]
["Upgraded",{"$f":"B43+B72+B101+B130+B159","v":818477},728803808,818477,1484265639]
["Same",605139,336784562,605139,336784562]
["Downgraded",639569,1243574873,639569,622570456]
["Lapsed new",1218128,530066431,"n/a","n/a"]
["Lapsed repeat",866928,595326200,"n/a","n/a"]
["Total",{"$f":"B48+B77+B106+B135+B164","v":4148241},{"$f":"C48+C77+C106+C135+C164","v":3434555874},{"$f":"D48+D77+D106+D135+D164","v":4437554},{"$f":"E48+E77+E106+E135+E164","v":3810631267}]
[]
[null,"Number","Gift$"]
["New in  year 1",{"$f":"B51+B80+B109+B138+B167","v":1647760},{"$f":"C51+C80+C109+C138+C167","v":848290228},"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",{"$f":"B52+B81+B110+B139+B168","v":12578613},null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",{"$f":"B53+B82+B111+B140+B169","v":6896123},{"$f":"C53+C82+C111+C140+C169","v":2405810645},"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,{"$f":"D54+D83+D112+D141+D170","v":318754},{"$f":"E54+E83+E112+E141+E170","v":235869698},"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,{"$f":"D55+D84+D113+D142+D171","v":0.05},{"$f":"E55+E84+E113+E142+E171","v":0.05}," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,{"$f":"B56+B85+B114+B143+B172","v":14372715},"<-- total # of donors on file ",null,{"$f":"E56+E85+E114+E143+E172","v":9808771},"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,{"$f":"B57+B86+B115+B144+B173","v":0.05},{"$f":"C57+C86+C115+C144+C173","v":0.05},"  <-- Total # & $ for monthly donors in database  "]
[null,{"$f":"B58+B87+B116+B145+B174","v":0.05},{"$f":"C58+C87+C116+C145+C174","v":0.05}," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["Under $100","A 100 dn"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2012},{"$f":"$E$4-1","v":2012},{"$f":"$E$4","v":2013},{"$f":"$E$4","v":2013}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",1015145,33072303,20]
["Recaptured","n/a","n/a",231814,7300424]
["Upgraded",{"$f":"D43","v":183585},4884739,183585,8205854]
["Same",{"$f":"D44","v":220162},7167206,220162,7167206]
["Downgraded",{"$f":"D45","v":148554},6529501,148554,3701675]
["Lapsed new",790267,25256277,"n/a","n/a"]
["Lapsed repeat",362027,11293974,"n/a","n/a"]
["Total",{"$f":"SUM(B43:B47)","v":1704595},{"$f":"SUM(C43:C47)","v":55131697},{"$f":"SUM(D41:D45)","v":1799260},{"$f":"SUM(E41:E45)","v":59447462}]
[]
[null,"Number","Gift$"]
["New in  year 1",948861,30387301,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",6926301,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",4861992,148113978,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,121741,3922543,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,7941446,"<-- total # of donors on file ",null,2241177,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$100 to $249","B 100-249"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2012},{"$f":"$E$4-1","v":2012},{"$f":"$E$4","v":2013},{"$f":"$E$4","v":2013}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",401830,45965271,21]
["Recaptured","n/a","n/a",166050,14560563]
["Upgraded",{"$f":"D72","v":197016},12744243,197016,23588726]
["Same",{"$f":"D73","v":163626},15386713,163626,15386713]
["Downgraded",{"$f":"D74","v":166353},20301908,166353,10969281]
["Lapsed new",254744,30654010,"n/a","n/a"]
["Lapsed repeat",240738,21583879,"n/a","n/a"]
["Total",{"$f":"SUM(B72:B76)","v":1022477},{"$f":"SUM(C72:C76)","v":100670753},{"$f":"SUM(D70:D74)","v":1094875},{"$f":"SUM(E70:E74)","v":110470554}]
[]
[null,"Number","Gift$"]
["New in  year 1",363621,40739210,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",2831332,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",1266373,160711138,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,92074,8216297,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,3233162,"<-- total # of donors on file ",null,1947559,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$250 to $999","C 250-999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2012},{"$f":"$E$4-1","v":2012},{"$f":"$E$4","v":2013},{"$f":"$E$4","v":2013}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",233692,78610040,22]
["Recaptured","n/a","n/a",107788,25221450]
["Upgraded",{"$f":"D101","v":221745},43809072,221745,80259623]
["Same",{"$f":"D102","v":134066},38700789,134066,38700789]
["Downgraded",{"$f":"D103","v":180276},64481899,180276,35278930]
["Lapsed new",114906,43182363,"n/a","n/a"]
["Lapsed repeat",162966,39750098,"n/a","n/a"]
["Total",{"$f":"SUM(B101:B105)","v":813959},{"$f":"SUM(C101:C105)","v":229924221},{"$f":"SUM(D99:D103)","v":877567},{"$f":"SUM(E99:E103)","v":258070832}]
[]
[null,"Number","Gift$"]
["New in  year 1",209565,67509454,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",1714058,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",520603,216733358,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,61615,14564263,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,1947750,"<-- total # of donors on file ",null,2912996,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$1,000 to $4,999","D 1,000-4,999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2012},{"$f":"$E$4-1","v":2012},{"$f":"$E$4","v":2013},{"$f":"$E$4","v":2013}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",110422,129386740,23]
["Recaptured","n/a","n/a",53623,46254554]
["Upgraded",{"$f":"D130","v":161485},108445119,161485,199425367]
["Same",{"$f":"D131","v":67650},64228647,67650,64228647]
["Downgraded",{"$f":"D132","v":100511},134585308,100511,72412758]
["Lapsed new",44989,64358245,"n/a","n/a"]
["Lapsed repeat",73476,65048929,"n/a","n/a"]
["Total",{"$f":"SUM(B130:B134)","v":448111},{"$f":"SUM(C130:C134)","v":436666248},{"$f":"SUM(D128:D132)","v":493691},{"$f":"SUM(E128:E132)","v":511708066}]
[]
[null,"Number","Gift$"]
["New in  year 1",96838,108372655,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",822167,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",191667,313583917,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,31035,27445957,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,932589,"<-- total # of donors on file ",null,2126445,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$5,000 and up","E 5,000 up"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2012},{"$f":"$E$4-1","v":2012},{"$f":"$E$4","v":2013},{"$f":"$E$4","v":2013}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",33013,668616735,24]
["Recaptured","n/a","n/a",20992,318022530]
["Upgraded",{"$f":"D159","v":54646},558920635,54646,1172786069]
["Same",{"$f":"D160","v":19635},211301207,19635,211301207]
["Downgraded",{"$f":"D161","v":43875},1017676257,43875,500207812]
["Lapsed new",13222,366615536,"n/a","n/a"]
["Lapsed repeat",27721,457649320,"n/a","n/a"]
["Total",{"$f":"SUM(B159:B163)","v":159099},{"$f":"SUM(C159:C163)","v":2612162955},{"$f":"SUM(D157:D161)","v":172161},{"$f":"SUM(E157:E161)","v":2870934353}]
[]
[null,"Number","Gift$"]
["New in  year 1",28875,601281608,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",284755,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",55488,1566668254,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,12289,181720638,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,317768,"<-- total # of donors on file ",null,580594,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"Yr5","index":17,"n_rows":174,"n_cols":6,"rows_kept":174,"cut":false,"hidden":true,"merged":[]}
["Yr5",null,"Fundraising Effectiveness Survey"]
[]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",2012]
["All donors","All"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2011},{"$f":"$E$4-1","v":2011},{"$f":"$E$4","v":2012},{"$f":"$E$4","v":2012}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",{"$f":"D41+D70+D99+D128+D157","v":1647760},848290228]
["Recaptured","n/a","n/a",539444,359933949]
["Upgraded",{"$f":"B43+B72+B101+B130+B159","v":775135},642033407,775135,1312426632]
["Same",578339,323851479,578339,323851479]
["Downgraded",607563,1212281880,607563,590053584]
["Lapsed new",1146394,410401176,"n/a","n/a"]
["Lapsed repeat",817374,476522116,"n/a","n/a"]
["Total",{"$f":"B48+B77+B106+B135+B164","v":3924805},{"$f":"C48+C77+C106+C135+C164","v":3065090058},{"$f":"D48+D77+D106+D135+D164","v":4148241},{"$f":"E48+E77+E106+E135+E164","v":3434555872}]
[]
[null,"Number","Gift$"]
["New in  year 1",{"$f":"B51+B80+B109+B138+B167","v":1558079},{"$f":"C51+C80+C109+C138+C167","v":718375361},"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",{"$f":"B52+B81+B110+B139+B168","v":10930853},null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",{"$f":"B53+B82+B111+B140+B169","v":5854726},{"$f":"C53+C82+C111+C140+C169","v":1921162944},"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,{"$f":"D54+D83+D112+D141+D170","v":305706},{"$f":"E54+E83+E112+E141+E170","v":186992045},"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,{"$f":"D55+D84+D113+D142+D171","v":0.05},{"$f":"E55+E84+E113+E142+E171","v":0.05}," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,{"$f":"B56+B85+B114+B143+B172","v":12578613},"<-- total # of donors on file ",null,{"$f":"E56+E85+E114+E143+E172","v":9106259},"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,{"$f":"B57+B86+B115+B144+B173","v":0.05},{"$f":"C57+C86+C115+C144+C173","v":0.05},"  <-- Total # & $ for monthly donors in database  "]
[null,{"$f":"B58+B87+B116+B145+B174","v":0.05},{"$f":"C58+C87+C116+C145+C174","v":0.05}," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["Under $100","A 100 dn"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2011},{"$f":"$E$4-1","v":2011},{"$f":"$E$4","v":2012},{"$f":"$E$4","v":2012}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",948861,30387301,25]
["Recaptured","n/a","n/a",217751,6695968]
["Upgraded",{"$f":"D43","v":176305},4522358,176305,7690281]
["Same",{"$f":"D44","v":214016},6729808,214016,6729808]
["Downgraded",{"$f":"D45","v":147662},6361243,147662,3628340]
["Lapsed new",752139,23524535,"n/a","n/a"]
["Lapsed repeat",352172,10865697,"n/a","n/a"]
["Total",{"$f":"SUM(B43:B47)","v":1642294},{"$f":"SUM(C43:C47)","v":52003641},{"$f":"SUM(D41:D45)","v":1704595},{"$f":"SUM(E41:E45)","v":55131698}]
[]
[null,"Number","Gift$"]
["New in  year 1",905072,28310569,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",5977440,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",4151628,125363868,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,117049,3684310,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,6926301,"<-- total # of donors on file ",null,2140240,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$100 to $249","B 100-249"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2011},{"$f":"$E$4-1","v":2011},{"$f":"$E$4","v":2012},{"$f":"$E$4","v":2012}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",363621,40739210,26]
["Recaptured","n/a","n/a",155278,13263851]
["Upgraded",{"$f":"D72","v":189250},12042516,189250,22212022]
["Same",{"$f":"D73","v":154514},14195133,154514,14195133]
["Downgraded",{"$f":"D74","v":159814},19147392,159814,10260537]
["Lapsed new",232964,27637364,"n/a","n/a"]
["Lapsed repeat",224622,19783121,"n/a","n/a"]
["Total",{"$f":"SUM(B72:B76)","v":961164},{"$f":"SUM(C72:C76)","v":92805526},{"$f":"SUM(D70:D74)","v":1022477},{"$f":"SUM(E70:E74)","v":100670753}]
[]
[null,"Number","Gift$"]
["New in  year 1",335550,36849710,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",2467711,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",1060449,134605652,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,89614,7753391,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,2831332,"<-- total # of donors on file ",null,1837218,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$250 to $999","C 250-999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2011},{"$f":"$E$4-1","v":2011},{"$f":"$E$4","v":2012},{"$f":"$E$4","v":2012}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",209565,67509454,27]
["Recaptured","n/a","n/a",99630,22474621]
["Upgraded",{"$f":"D101","v":212738},40504604,212738,74686091]
["Same",{"$f":"D102","v":126667},34252197,126667,34252197]
["Downgraded",{"$f":"D103","v":165359},57320685,165359,31001859]
["Lapsed new",106020,39193889,"n/a","n/a"]
["Lapsed repeat",147610,35094683,"n/a","n/a"]
["Total",{"$f":"SUM(B101:B105)","v":758394},{"$f":"SUM(C101:C105)","v":206366058},{"$f":"SUM(D99:D103)","v":813959},{"$f":"SUM(E99:E103)","v":229924222}]
[]
[null,"Number","Gift$"]
["New in  year 1",196158,61081685,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",1504493,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",434752,181092440,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,59055,13435222,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,1714058,"<-- total # of donors on file ",null,2696329,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$1,000 to $4,999","D 1,000-4,999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2011},{"$f":"$E$4-1","v":2011},{"$f":"$E$4","v":2012},{"$f":"$E$4","v":2012}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",96838,108372655,28]
["Recaptured","n/a","n/a",47900,38975525]
["Upgraded",{"$f":"D130","v":146495},90931906,146495,167533270]
["Same",{"$f":"D131","v":64262},57265963,64262,57265963]
["Downgraded",{"$f":"D132","v":92616},121414291,92616,64518834]
["Lapsed new",42530,58813776,"n/a","n/a"]
["Lapsed repeat",67393,57745315,"n/a","n/a"]
["Total",{"$f":"SUM(B130:B134)","v":413296},{"$f":"SUM(C130:C134)","v":386171251},{"$f":"SUM(D128:D132)","v":448111},{"$f":"SUM(E128:E132)","v":436666247}]
[]
[null,"Number","Gift$"]
["New in  year 1",93206,98794866,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",725329,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",160732,262608323,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,28764,23799103,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,822167,"<-- total # of donors on file ",null,1891031,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$5,000 and up","E 5,000 up"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2011},{"$f":"$E$4-1","v":2011},{"$f":"$E$4","v":2012},{"$f":"$E$4","v":2012}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",28875,601281608,29]
["Recaptured","n/a","n/a",18885,278523984]
["Upgraded",{"$f":"D159","v":50347},494032023,50347,1040304968]
["Same",{"$f":"D160","v":18880},211408378,18880,211408378]
["Downgraded",{"$f":"D161","v":42112},1008038269,42112,480644014]
["Lapsed new",12741,261231612,"n/a","n/a"]
["Lapsed repeat",25577,353033300,"n/a","n/a"]
["Total",{"$f":"SUM(B159:B163)","v":149657},{"$f":"SUM(C159:C163)","v":2327743582},{"$f":"SUM(D157:D161)","v":159099},{"$f":"SUM(E157:E161)","v":2612162952}]
[]
[null,"Number","Gift$"]
["New in  year 1",28093,493338531,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",255880,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",47165,1217492661,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,11224,138320019,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,284755,"<-- total # of donors on file ",null,541441,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"Yr6","index":18,"n_rows":174,"n_cols":6,"rows_kept":174,"cut":false,"hidden":true,"merged":[]}
["Yr6",null,"Fundraising Effectiveness Survey"]
[]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",2011]
["All donors","All"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2010},{"$f":"$E$4-1","v":2010},{"$f":"$E$4","v":2011},{"$f":"$E$4","v":2011}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",{"$f":"D41+D70+D99+D128+D157","v":1558079},718375361]
["Recaptured","n/a","n/a",503863,293778025]
["Upgraded",{"$f":"B43+B72+B101+B130+B159","v":733214},598000575,733214,1225011283]
["Same",543903,271794495,543903,271794495]
["Downgraded",585746,1103614341,585746,556130893]
["Lapsed new",1131899,409920171,"n/a","n/a"]
["Lapsed repeat",761727,423542614,"n/a","n/a"]
["Total",{"$f":"B48+B77+B106+B135+B164","v":3756489},{"$f":"C48+C77+C106+C135+C164","v":2806872196},{"$f":"D48+D77+D106+D135+D164","v":3924805},{"$f":"E48+E77+E106+E135+E164","v":3065090057}]
[]
[null,"Number","Gift$"]
["New in  year 1",{"$f":"B51+B80+B109+B138+B167","v":1538851},{"$f":"C51+C80+C109+C138+C167","v":674529998},"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",{"$f":"B52+B81+B110+B139+B168","v":9372774},null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",{"$f":"B53+B82+B111+B140+B169","v":4900992},{"$f":"C53+C82+C111+C140+C169","v":1595619294},"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,{"$f":"D54+D83+D112+D141+D170","v":290101},{"$f":"E54+E83+E112+E141+E170","v":175733707},"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,{"$f":"D55+D84+D113+D142+D171","v":0.05},{"$f":"E55+E84+E113+E142+E171","v":0.05}," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,{"$f":"B56+B85+B114+B143+B172","v":10930853},"<-- total # of donors on file ",null,{"$f":"E56+E85+E114+E143+E172","v":8391838},"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,{"$f":"B57+B86+B115+B144+B173","v":0.05},{"$f":"C57+C86+C115+C144+C173","v":0.05},"  <-- Total # & $ for monthly donors in database  "]
[null,{"$f":"B58+B87+B116+B145+B174","v":0.05},{"$f":"C58+C87+C116+C145+C174","v":0.05}," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["Under $100","A 100 dn"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2010},{"$f":"$E$4-1","v":2010},{"$f":"$E$4","v":2011},{"$f":"$E$4","v":2011}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",905072,28310569,30]
["Recaptured","n/a","n/a",210586,6310095]
["Upgraded",{"$f":"D43","v":169387},4141969,169387,7216647]
["Same",{"$f":"D44","v":211943},6653107,211943,6653107]
["Downgraded",{"$f":"D45","v":145306},6186916,145306,3513224]
["Lapsed new",734813,22825998,"n/a","n/a"]
["Lapsed repeat",328834,10069485,"n/a","n/a"]
["Total",{"$f":"SUM(B43:B47)","v":1590283},{"$f":"SUM(C43:C47)","v":49877475},{"$f":"SUM(D41:D45)","v":1642294},{"$f":"SUM(E41:E45)","v":52003642}]
[]
[null,"Number","Gift$"]
["New in  year 1",888222,27529616,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",5072368,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",3488554,104561725,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,115202,3547738,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,5977440,"<-- total # of donors on file ",null,2060792,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$100 to $249","B 100-249"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2010},{"$f":"$E$4-1","v":2010},{"$f":"$E$4","v":2011},{"$f":"$E$4","v":2011}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",335550,36849710,31]
["Recaptured","n/a","n/a",141151,11805767]
["Upgraded",{"$f":"D72","v":179904},11190919,179904,20816015]
["Same",{"$f":"D73","v":148806},13455144,148806,13455144]
["Downgraded",{"$f":"D74","v":155753},18482835,155753,9878893]
["Lapsed new",236737,27925283,"n/a","n/a"]
["Lapsed repeat",212815,18731304,"n/a","n/a"]
["Total",{"$f":"SUM(B72:B76)","v":934015},{"$f":"SUM(C72:C76)","v":89785485},{"$f":"SUM(D70:D74)","v":961164},{"$f":"SUM(E70:E74)","v":92805529}]
[]
[null,"Number","Gift$"]
["New in  year 1",339733,37002208,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",2132161,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",879539,111667700,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,83498,7098648,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,2467711,"<-- total # of donors on file ",null,1731338,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$250 to $999","C 250-999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2010},{"$f":"$E$4-1","v":2010},{"$f":"$E$4","v":2011},{"$f":"$E$4","v":2011}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",196158,61081685,32]
["Recaptured","n/a","n/a",90431,20007028]
["Upgraded",{"$f":"D101","v":202508},37110872,202508,68119659]
["Same",{"$f":"D102","v":111731},28296740,111731,28296740]
["Downgraded",{"$f":"D103","v":157566},53610223,157566,28860946]
["Lapsed new",107241,38792160,"n/a","n/a"]
["Lapsed repeat",135485,32042934,"n/a","n/a"]
["Total",{"$f":"SUM(B101:B105)","v":714531},{"$f":"SUM(C101:C105)","v":189852929},{"$f":"SUM(D99:D103)","v":758394},{"$f":"SUM(E99:E103)","v":206366058}]
[]
[null,"Number","Gift$"]
["New in  year 1",195749,59574258,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",1308335,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",359823,149830583,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,54371,12202412,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,1504493,"<-- total # of donors on file ",null,2435461,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$1,000 to $4,999","D 1,000-4,999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2010},{"$f":"$E$4-1","v":2010},{"$f":"$E$4","v":2011},{"$f":"$E$4","v":2011}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",93206,98794866,33]
["Recaptured","n/a","n/a",44256,35284174]
["Upgraded",{"$f":"D130","v":134206},78398661,134206,145174053]
["Same",{"$f":"D131","v":53964},47777429,53964,47777429]
["Downgraded",{"$f":"D132","v":87664},112265394,87664,59140726]
["Lapsed new",40978,53621073,"n/a","n/a"]
["Lapsed repeat",61476,52202106,"n/a","n/a"]
["Total",{"$f":"SUM(B130:B134)","v":378288},{"$f":"SUM(C130:C134)","v":344264663},{"$f":"SUM(D128:D132)","v":413296},{"$f":"SUM(E128:E132)","v":386171248}]
[]
[null,"Number","Gift$"]
["New in  year 1",88931,89743096,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",632123,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",133355,217497663,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,26568,21751540,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,725329,"<-- total # of donors on file ",null,1662312,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]
[]
[]
[]
[]
["$5,000 and up","E 5,000 up"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"$E$4-1","v":2010},{"$f":"$E$4-1","v":2010},{"$f":"$E$4","v":2011},{"$f":"$E$4","v":2011}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",28093,493338531,34]
["Recaptured","n/a","n/a",17439,220370961]
["Upgraded",{"$f":"D159","v":47209},467158154,47209,983684909]
["Same",{"$f":"D160","v":17459},175612075,17459,175612075]
["Downgraded",{"$f":"D161","v":39457},913068973,39457,454737104]
["Lapsed new",12130,266755657,"n/a","n/a"]
["Lapsed repeat",23117,310496785,"n/a","n/a"]
["Total",{"$f":"SUM(B159:B163)","v":139372},{"$f":"SUM(C159:C163)","v":2133091644},{"$f":"SUM(D157:D161)","v":149657},{"$f":"SUM(E157:E161)","v":2327743580}]
[]
[null,"Number","Gift$"]
["New in  year 1",26216,460680820,"  <-- i.e., last year's new donors and gift$"]
["Database EOY1",227787,null,"  <-- i.e., Total number of donors on file at end of Year1 "]
["One time donors",39721,1012061623,"  <-- i.e., Number of one-time donors and gifts"]
["Recaptured lapsed 1 year",null,null,10462,131133369,"  <-- Portion of Recaptured"]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts."]
[null,255880,"<-- total # of donors on file ",null,501935,"  <-- Total # of gifts in Year2 (vs #donors)"]
[null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
[null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"FEPdata","index":19,"n_rows":26,"n_cols":20,"rows_kept":26,"cut":false,"hidden":true,"merged":[]}
["FEPdata",null,null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[{"$f":"StepByStep!#REF!","v":{"$error":"#REF!"}},null,null,null,"Current Year 2"]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",2016,null,null,null,null,null,null,null,null,null,null,null,null,null,"11:52:58","11:52:58"]
["All donors","All"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"D9-1","v":2015},{"$f":"E9-1","v":2015},{"$f":"$E4","v":2016},{"$f":"$E4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",2910125,1515579372]
["Recaptured","n/a","n/a",647686,546577949]
["Upgraded",1261163,1219749215,1261163,2542178181]
["Same",800406,543429706,800406,543429706]
["Downgraded",900594,2132281556,900594,987977453]
["Lapsed new",2320303,1001950771,"n/a","n/a"]
["Lapsed repeat",1200510,959094630,"n/a","n/a","GiG#","GiG$"]
["Total",{"$f":"SUM(B12:B18)","v":6482976},{"$f":"SUM(C12:C18)","v":5856505878},{"$f":"SUM(D12:D18)","v":6519974},{"$f":"SUM(E12:E18)","v":6135742661},{"$f":"(D19-B19)/B19","v":5.7069469330134799E-3},{"$f":"(E19-C19)/C19","v":4.7679758001943559E-2}]
["36 hilighted data fields are retrieved from gift transaction data below"]
[null,"Number","Gift$",null,null,null,null,null,null,null,30673343,"  <-- No. years donors made gifts  (i.e., donors per year * # Years)"]
["New in  year 1",3327819,1949620453,"  <-- i.e., last year's new donors and gift$",null,null,null,null,null,null,67199281,26934325306," <-- Total # gifts & $ for all donors in database"]
["Database EOY1",20077733,null,"  <-- i.e., Total number of donors on file at end of Year1 ",null,null,null,null,null,null,22987858,"  <-- i.e., TOTAL number of donors on file "]
["One time donors",11908212,4311993915,"  <-- i.e., Number of one-time donors and gifts",null,null,null,null,null,null,14994139,"  <-- Total # of gifts in Year2 (vs #donors)"]
["Recaptured lapsed 1 year",null,null,361965,329876861,"  <-- Portion of Recaptured",null,null,null,null,0.05,0.05,"  <-- Total # & $ for monthly donors in database  "]
["Monthly donors in Year2",null,null,0.05,0.05," <-- i.e., Year2 donors making 6 to 24 gifts.",null,null,null,null,0.05,0.05," <-- Portion NEW monthly donors in Year2"]

{"sheet":"FEP100Dn","index":20,"n_rows":26,"n_cols":13,"rows_kept":26,"cut":false,"hidden":true,"merged":[]}
["FEP100Dn",null,"Fundraising Effectiveness Survey",null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[{"$f":"StepByStep!#REF!","v":{"$error":"#REF!"}}]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",{"$f":"FEPdata!E4","v":2016}]
["Under $100","A 100 dn"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"D9-1","v":2015},{"$f":"E9-1","v":2015},{"$f":"$E4","v":2016},{"$f":"$E4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",1698466,57932675]
["Recaptured","n/a","n/a",258842,8709409]
["Upgraded",280703,7772468,280703,13453923]
["Same",330594,11730780,330594,11730780]
["Downgraded",216544,10077376,216544,5776946]
["Lapsed new",1458224,48383813,"n/a","n/a"]
["Lapsed repeat",472666,16021173,"n/a","n/a","GiG#","GiG$"]
["Total",{"$f":"SUM(B12:B18)","v":2758731},{"$f":"SUM(C12:C18)","v":93985610},{"$f":"SUM(D12:D18)","v":2785149},{"$f":"SUM(E12:E18)","v":97603733},{"$f":"(D19-B19)/B19","v":9.5761420740188147E-3},{"$f":"(E19-C19)/C19","v":3.8496563463279114E-2}]
["36 hilighted data fields are retrieved from gift transaction data below",null,null,null,null,null,null,null,null,null,null,null,{"$f":"SUM(M8:M19)","v":0}]
[null,"Number","Gift$",null,null,null,null,null,null,null,12803151,"  <-- No. years donors made gifts  (i.e., donors per year * # Years)"]
["New in  year 1",1833543,61198019,"  <-- i.e., last year's new donors and gift$",null,null,null,null,null,null,16148914,428942234," <-- Total # gifts & $ for all donors in database"]
["Database EOY1",11078571,null,"  <-- i.e., Total number of donors on file at end of Year1 ",null,null,null,null,null,null,12777037,"  <-- i.e., TOTAL number of donors on file "]
["One time donors",8078146,254110144,"  <-- i.e., Number of one-time donors and gifts",null,null,null,null,null,null,3589253,"  <-- Total # of gifts in Year2 (vs #donors)"]
["Recaptured lapsed 1 year",null,null,138648,4802430,"  <-- Portion of Recaptured",null,null,null,null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts.",null,null,null,null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"FEP100to249","index":21,"n_rows":26,"n_cols":13,"rows_kept":26,"cut":false,"hidden":true,"merged":[]}
["FEP100to249",null,"Fundraising Effectiveness Survey",null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[{"$f":"StepByStep!#REF!","v":{"$error":"#REF!"}}]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",{"$f":"FEPdata!E4","v":2016}]
["$100 to $249","B 100-249"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"D9-1","v":2015},{"$f":"E9-1","v":2015},{"$f":"$E4","v":2016},{"$f":"$E4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",663112,86379457]
["Recaptured","n/a","n/a",187000,18279907]
["Upgraded",295290,22472404,295290,41020430]
["Same",223159,24253368,223159,24253368]
["Downgraded",230550,31210785,230550,16882707]
["Lapsed new",512650,65447678,"n/a","n/a"]
["Lapsed repeat",333183,32696601,"n/a","n/a","GiG#","GiG$"]
["Total",{"$f":"SUM(B12:B18)","v":1594832},{"$f":"SUM(C12:C18)","v":176080836},{"$f":"SUM(D12:D18)","v":1599111},{"$f":"SUM(E12:E18)","v":186815869},{"$f":"(D19-B19)/B19","v":2.6830412231507771E-3},{"$f":"(E19-C19)/C19","v":6.0966504043631416E-2}]
["36 hilighted data fields are retrieved from gift transaction data below"]
[null,"Number","Gift$",null,null,null,null,null,null,null,7551386,"  <-- No. years donors made gifts  (i.e., donors per year * # Years)"]
["New in  year 1",771947,93014845,"  <-- i.e., last year's new donors and gift$",null,null,null,null,null,null,13719155,799816845," <-- Total # gifts & $ for all donors in database"]
["Database EOY1",4558880,null,"  <-- i.e., Total number of donors on file at end of Year1 ",null,null,null,null,null,null,5221992,"  <-- i.e., TOTAL number of donors on file "]
["One time donors",2348063,298578364,"  <-- i.e., Number of one-time donors and gifts",null,null,null,null,null,null,3057902,"  <-- Total # of gifts in Year2 (vs #donors)"]
["Recaptured lapsed 1 year",null,null,106095,10534682,"  <-- Portion of Recaptured",null,null,null,null,0.01,0.01]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts.",null,null,null,null,0.01,0.01]

{"sheet":"FEP250to999","index":22,"n_rows":26,"n_cols":13,"rows_kept":26,"cut":false,"hidden":true,"merged":[]}
["FEP250to999",null,"Fundraising Effectiveness Survey",null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[{"$f":"StepByStep!#REF!","v":{"$error":"#REF!"}}]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",{"$f":"FEPdata!E4","v":2016}]
["$250 to $999","C 250-999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"D9-1","v":2015},{"$f":"E9-1","v":2015},{"$f":"$E4","v":2016},{"$f":"$E4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",355901,154845821]
["Recaptured","n/a","n/a",118976,32601581]
["Upgraded",343351,86595481,343351,160454265]
["Same",144284,48390402,144284,48390402]
["Downgraded",247312,101128437,247312,54446939]
["Lapsed new",232821,97394932,"n/a","n/a"]
["Lapsed repeat",237596,65692272,"n/a","n/a","GiG#","GiG$"]
["Total",{"$f":"SUM(B12:B18)","v":1205364},{"$f":"SUM(C12:C18)","v":399201524},{"$f":"SUM(D12:D18)","v":1209824},{"$f":"SUM(E12:E18)","v":450739008},{"$f":"(D19-B19)/B19","v":3.7001270985362097E-3},{"$f":"(E19-C19)/C19","v":0.12910142096551716}]
["36 hilighted data fields are retrieved from gift transaction data below"]
[null,"Number","Gift$",null,null,null,null,null,null,null,5868099,"  <-- No. years donors made gifts  (i.e., donors per year * # Years)"]
["New in  year 1",440630,163190107,"  <-- i.e., last year's new donors and gift$",null,null,null,null,null,null,19236356,1847175912," <-- Total # gifts & $ for all donors in database"]
["Database EOY1",2710616,null,"  <-- i.e., Total number of donors on file at end of Year1 ",null,null,null,null,null,null,3066517,"  <-- i.e., TOTAL number of donors on file "]
["One time donors",1000961,416908122,"  <-- i.e., Number of one-time donors and gifts",null,null,null,null,null,null,4178994,"  <-- Total # of gifts in Year2 (vs #donors)"]
["Recaptured lapsed 1 year",null,null,68854,19037849,"  <-- Portion of Recaptured",null,null,null,null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts.",null,null,null,null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"FEP1000to4999","index":23,"n_rows":26,"n_cols":13,"rows_kept":26,"cut":false,"hidden":true,"merged":[]}
["FEP1000to4999",null,"Fundraising Effectiveness Survey",null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",{"$f":"FEPdata!E4","v":2016}]
["$1,000 to $4,999","D 1,000-4,999"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"D9-1","v":2015},{"$f":"E9-1","v":2015},{"$f":"$E4","v":2016},{"$f":"$E4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",151321,249941785]
["Recaptured","n/a","n/a",59286,61621082]
["Upgraded",274757,268197705,274757,507190034]
["Same",75414,94125107,75414,94125107]
["Downgraded",143873,231480796,143873,121798849]
["Lapsed new",89204,147986427,"n/a","n/a"]
["Lapsed repeat",114275,117494625,"n/a","n/a","GiG#","GiG$"]
["Total",{"$f":"SUM(B12:B18)","v":697523},{"$f":"SUM(C12:C18)","v":859284660},{"$f":"SUM(D12:D18)","v":704651},{"$f":"SUM(E12:E18)","v":1034676857},{"$f":"(D19-B19)/B19","v":1.021901786751118E-2},{"$f":"(E19-C19)/C19","v":0.20411419540528047}]
["36 hilighted data fields are retrieved from gift transaction data below"]
[null,"Number","Gift$",null,null,null,null,null,null,null,3326804,"  <-- No. years donors made gifts  (i.e., donors per year * # Years)"]
["New in  year 1",220135,291861483,"  <-- i.e., last year's new donors and gift$",null,null,null,null,null,null,14341432,3850415177," <-- Total # gifts & $ for all donors in database"]
["Database EOY1",1303842,null,"  <-- i.e., Total number of donors on file at end of Year1 ",null,null,null,null,null,null,1455163,"  <-- i.e., TOTAL number of donors on file "]
["One time donors",371207,610552297,"  <-- i.e., Number of one-time donors and gifts",null,null,null,null,null,null,3424634,"  <-- Total # of gifts in Year2 (vs #donors)"]
["Recaptured lapsed 1 year",null,null,34372,36614879,"  <-- Portion of Recaptured",null,null,null,null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts.",null,null,null,null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]

{"sheet":"FEP5000Up","index":24,"n_rows":26,"n_cols":13,"rows_kept":26,"cut":false,"hidden":true,"merged":[]}
["FEP5000Up",null,"Fundraising Effectiveness Survey",null,null,null,{"$f":"TODAY()","v":"2023-09-26"}]
[{"$f":"StepByStep!#REF!","v":{"$error":"#REF!"}}]
["Growth-in-Giving is measured for Year 2:"]
[null,null,null,"Year 2",{"$f":"FEPdata!E4","v":2016}]
["$5,000 and up","E 5,000 up"]
["Gain(Loss) Data - Software Extract for Year 2 and Year 1 data"]
[]
[null,"Number of","Amount of","Number of","Amount of"]
["Gain(Loss)",{"$f":"D9-1","v":2015},{"$f":"E9-1","v":2015},{"$f":"$E4","v":2016},{"$f":"$E4","v":2016}]
["Category","Donors","Gifts ($)","Donors","Gifts ($)"]
[]
["New","n/a","n/a",41325,966479634]
["Recaptured","n/a","n/a",23582,425365970]
["Upgraded",67062,834711157,67062,1820059529]
["Same",26955,364930049,26955,364930049]
["Downgraded",62315,1758384162,62315,789072012]
["Lapsed new",27404,642737921,"n/a","n/a"]
["Lapsed repeat",42790,727189959,"n/a","n/a","GiG#","GiG$"]
["Total",{"$f":"SUM(B12:B18)","v":226526},{"$f":"SUM(C12:C18)","v":4327953248},{"$f":"SUM(D12:D18)","v":221239},{"$f":"SUM(E12:E18)","v":4365907194},{"$f":"(D19-B19)/B19","v":-2.3339484209318136E-2},{"$f":"(E19-C19)/C19","v":8.7694907558299017E-3}]
["36 hilighted data fields are retrieved from gift transaction data below"]
[null,"Number","Gift$",null,null,null,null,null,null,null,1123903,"  <-- No. years donors made gifts  (i.e., donors per year * # Years)"]
["New in  year 1",61564,1340355999,"  <-- i.e., last year's new donors and gift$",null,null,null,null,null,null,3753424,20007975138," <-- Total # gifts & $ for all donors in database"]
["Database EOY1",425824,null,"  <-- i.e., Total number of donors on file at end of Year1 ",null,null,null,null,null,null,467149,"  <-- i.e., TOTAL number of donors on file "]
["One time donors",109835,2731844988,"  <-- i.e., Number of one-time donors and gifts",null,null,null,null,null,null,743356,"  <-- Total # of gifts in Year2 (vs #donors)"]
["Recaptured lapsed 1 year",null,null,13996,258887021,"  <-- Portion of Recaptured",null,null,null,null,0.01,0.01,"  <-- Total # & $ for monthly donors in database  "]
["Monthly donors in Year2",null,null,0.01,0.01," <-- i.e., Year2 donors making 6 to 24 gifts.",null,null,null,null,0.01,0.01," <-- Portion NEW monthly donors in Year2"]