AFP NF, Newfoundland and Labrador Chapter: Fundraising Day 2019

Join us for the most comprehensive day of fundraising education in the province at the 2019 AFP Newfoundland and Labrador Fundraising Day, Proudly Presented by Telus. 

We are delighted to be bringing one of North America's leading fundraising experts, Harvey McKinnon, to join us to talk about fundraising trends and best practices. We will also learn from local experts in interactive sessions as we spend the day learning new strategies to increase revenues for our organizations.

Register before May 7th for a chance to win one of four copies of Harvey’s fantastic books!

*** Registration closes on May 20, 2019. Please note that cancellations will be accepted and refunds can be issued only until May 20th.


8:00-8:30: Registration

8:30-9:00: Breakfast and welcome session

9:00-10:15: Harvey McKinnon, Harvey McKinnon Associates

Annual giving is the lifeblood of non-profits. It provides predictable income and organizational stability. But to attract and keep annual donors, you need to follow best practices. Harvey has built annual giving programs for hundreds of organizations, small and large. In this morning session you will learn:

  • About today's top fundraising trends and best practices
  • Nine ways to create communication materials that raise money
  • Why it is more important than ever to build your annual fund
  • The 7 secrets of monthly giving

10:15-10:30: Technology Break

10:30-12:30: Roundtable Workshop Sessions

These workshop discussions will allow you to brainstorm and generate ideas for your organizations in working groups lead by local fundraising leaders. Focusing on creative ideas and strategies, we will discuss topics and issues that we face each day in interactive and collaborative sessions.

12:30-1:45: Lunch and Networking

1:45-2:15: AFP NL Chapter Annual General Meeting

2:15-2:45: AFP Canada Initiatives

2:45-3:00: Technology Break

3:00-4:30: Harvey McKinnon, Harvey McKinnon Associates

Great fundraising takes time. It focuses on the long-term. Turning annual donors into major gift donors and focusing on a donor’s lifetime value should be priorities for every charity. In the afternoon session, we will look at the most effective ways to convince donors to give you much more money throughout their lifetime of giving. You'll learn:

  • The 11 questions every donor asks – and the answers all donors crave
  • 7 secrets to turn annual donors into major gift donors
  • How to maximize a donor’s lifetime value


Harvey McKinnon's Biography:

Harvey is recognized as one of North America's leading fundraising experts. He is the author of four acclaimed books, and is the co-author of the #1 international best-seller The Power of Giving: How Giving Back Enriches Us All. It won the Nautilus Gold Award for books on social change and the book was also one of Amazon’s Best Books of the Year. It reached number one in both the US and Canada, and has been translated into eight languages. (All royalties have been donated to charities.)

Harvey is considered a world leader on monthly giving. He wrote the first book on this highly lucrative area, Hidden Gold which each year raises billions of dollars for non-profits. His second book was The Tiny Guide: Essentials of Monthly Committed Giving.

His best-selling book, The 11 Questions Every Donor Asks is used as a major gift training manual for fundraising departments throughout the US and Canada from Unicef Global to United Ways and the San Diego Zoo. The second revised edition was published in 2015.

And is a highly rated trainer and has taught fundraising to thousands of non-profit staff. He is a frequent speaker at conferences including: the AFP International (where he was tied for the highest rated out of over 100 speakers), AFP Congress, IFC (including teaching master classes), AAFRE, AFP chapters, CCAE, CASE, CAGP, National Storytelling Conference and many more. His keynotes include the YMCA International NAYDO Conference and national fundraising conferences in Australia and Norway.

He has produced a wide variety of award-winning documentary films that have been aired on the BBC, CBC, ABC, PBS and many other networks around the world. They include: Side-By-Side: Women Against AIDS in Zimbabwe; The Black Sea in Crisis, and biographies of David Suzuki and William Shatner.

He worked on CODCO Season 5!

He has developed strategy for, and has been an activist on causes including: anti-apartheid work, AIDS advocacy, anti-gambling expansion, ending violence against women, anti-tobacco activism, environmentalism and anti-poverty efforts among many, many others.

Before founding Harvey McKinnon Associates in 1989, Harvey spent ten years with Oxfam Canada (and three months working with Community Aid Abroad in Australia-now Oxfam Australia). His company raises money for dozens of non-profits in Canada and the USA. Harvey has served on many Boards including the Advisory Board of the Brainerd Foundation (US), Oxfam Canada, Greenpeace and the Vancouver International Comedy Festival. He currently sits on the Vancouver International Writers Festival, and the advisory boards for Resource Alliance North America, the National Observer and Social Currents.

He knows at least 17,659 jokes.

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