Logo Usage & Brand Protection
Brand Protection
The visual aspect of the AFP brand can only be established through accurate and consistent usage of our common name and logo throughout North America and the world. Alterations and distortions of our common name and logo dilute their impact, weaken our identity, and endanger the legal protections afforded our trademarks. Uniform use of our name and logo is essential for creating an internationally recognizable identity and reference for our chapters and members.
To ensure accurate and consistent visual brand identity, the Official AFP Guide to Logo Usage and Brand Protection must be followed.
Excerpts from the Official AFP Guide to Logo Usage and Brand Protection:
AFP Brand Protection Policy
The official name, acronym, logo, and trademarks of the Association of Fundraising Professionals (AFP) are owned by AFP and shall be reserved for the exclusive use of the international association, and may only be used by chapters as authorized in accordance with the Chapter Affiliation Agreement and the AFP Logo Usage Guide, or as authorized in writing by the AFP international headquarters office.
Chapter-specific logos have been prepared in compliance with AFP’s naming convention for chapters. Chapter-specific logos shall be used by AFP chapters on all chapter materials, websites and promotional materials always in compliance with the Logo Usage Guide. Your chapter logos are available online at www.afpprintq.com. Login using your chapter code for both the username and the password.
Logos available for download include the following:
- Chapter logo
- Chapter Ten Star Award logo (if applicable)
- AFP Friends of Diversity Designation logo (if applicable)
To encourage branding for NPD around the world, AFP encourages its chapters to use this logo and tagline for their local events.
If you have questions about the AFP name or use of the AFP logo, please contact the international headquarters at (800) 666-3863 or afpmarcom@afpglobal.org.
