Continued Consolidation in Q2 2024 as the Sector Sees More Dollars from Fewer Donors
While charitable giving increased moderately in Q2 2024, we are seeing a worrying decrease in both the smallest and the most frequent donors, indicating that the increase in dollars is due to a consolidation of large gifts. However, Q2 also saw hopeful signs in donor retention. While overall donor retention saw a decrease, the rate of decline is slowing compared to previous years. This plateauing suggests that the heightened focus on retaining donors is producing results, demonstrating the kinds of approaches the sector should be taking to further solidify donor engagement.
