Fundraising Effectiveness
The goal of the Fundraising Effectiveness Project (FEP) is to help nonprofit organizations increase giving at a faster pace by helping them focus on increasing “effectiveness”—maximizing growth in giving through a series of tools and evaluations that can help increase donor retention and identify on which groups of donors to focus your engagement and recruitment efforts.
In addition, Measuring Fundraising Effectiveness (not to be confused with the Fundraising Effectiveness Project above) - created in collaboration with our colleagues at BoardSource, Guidestar and the BBB Wise Giving Alliance - is an education tool for boards, executive directors and fundraisers to use when talking about fundraising costs. Investments in effective fundraising strategies should be made not despite our need to fund our missions and work, but because of it.
