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AFP Greater Toronto Fundraising Congress: Narrative for Canadian Fundraising

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Dear Canadian Fundraisers,

On the heels of the Maclean’s top charities list published recently, I was reminded yet again how increasingly urgent it is for fundraisers to change the narrative about fundraising and philanthropy in our country. Thanks to the incredible support of Canadian chapters, we now have the tools to do so!

I’m thrilled to say that we are drawing on key messages from the new Narrative for Canadian Fundraising more and more in our work at AFP Canada. We are using it to help shift the discussion about our profession from a defensive one to a positive and impact-focused one.

As you may recall, we began our work on this initiative at the 2017 Canadian Leadership Retreat in Ottawa. (To learn more about why we decided to undertake this project click here.) Earlier this summer, we wrapped up the creation of the new Narrative for Canadian Fundraising. At that time, we trained our first cohort of 36 fundraisers on how to use this narrative in conversations with key stakeholders, including the media, the public, and our donors, boards and bosses.

Are you curious to learn more about this exciting initiative? If you are planning on being at the AFP Greater Toronto Fundraising Congress, I would like to invite you to join our New Narrative for Fundraisers session, which is being held on Wednesday, November 27, 2019, from 10:30 a.m. - 12:00 p.m.

This session is being presented by Jennifer Johnstone, member of the Canada board and leader on the New Narrative, and Ian MacQuillin of Rogare—The Fundraising Think Tank. They will unpack the narrative and arm you with the tools and information you need to help you articulate the importance of your work to the public, the media, your boss, your board and perhaps most importantly, your donors.

I hope to see you there!

Paula Attfield
Chair, AFP Canada & President, Stephen Thomas Ltd
t 416.690.8801 x235

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