Continuing the Human Touch: Why Ron Bailey is Leaving a Legacy to the AFP Foundation for Philanthropy - Canada

FRANÇAIS

Long before he was spearheading capital campaigns or consulting for major nonprofits, Ron Bailey was just an eighth grader knocking on doors to sell World's Finest Chocolate bars for a school project. He didn't know it then, but as the self-proclaimed "star salesman of chocolate bars," those early moments of connection would spark a lifelong career. Decades later, that same drive has inspired Ron to make a thoughtful decision: including the AFP Foundation for Philanthropy – Canada in his estate plans. His legacy gift is a testament to his profound belief in the power of education, the importance of supporting emerging organizations, and the enduring need for genuine human relationships in the sector.

A Lifelong Journey in Philanthropy

Ron’s passion for giving back blossomed from grassroots beginnings, including helping organize the "Miles for Millions" walkathon in high school to support the Caribbean Island of St. Lucia. His professional career began with direct mail campaigns for the Manitoba New Democratic Party, eventually leading him to roles like the Communications and Marketing Manager for the United Way of Winnipeg. From there, he launched a nearly three-decade career as an independent consultant, tackling everything from charitable lotteries to feasibility studies.

For Ron, the true reward of his career hasn't just been the funds raised, but the lifelong friendships forged. He cherishes the community of brilliant, dedicated peers he’s collaborated with over the years. Industry leaders like Scott Decksheimer, Vincent Duckworth, Pam Simmons, Stephen Thomas, and Susan Storey are some people Ron believes genuinely care about doing the work well.

Championing the "Accidental" Fundraiser

When deciding where to direct his estate gift, Ron looked closely at the gaps in the philanthropic landscape. He recognized that while larger institutions like hospitals, major health charities and universities often have extensive resources, professional staff, and community legitimacy, small and emerging organizations frequently lack the necessary tools.

Ron chose to leave his bequest to the Foundation to focus specifically on education and professional development for these smaller organizations. He is deeply passionate about supporting what he calls "accidental fundraisers,” dedicated program managers or volunteers who secure a grant and are suddenly tasked with raising more money, despite having no formal training or mentorship. Because these grassroots organizations do some of the most vital work in our communities, they desperately need these skills to survive in an increasingly competitive marketplace. Ron's gift is designed to close this gap by equipping them to confidently secure the training and education necessary to thrive in this sector. 

Preserving the Human Touch in a Digital Age

Looking into the future of the sector, Ron has a clear vision for the impact of his gift, which is protecting the core of what makes fundraising work. While he recognizes the role of advancements in communication, Ron expresses deep concern about the potential overwhelming impact of technology. He emphasizes that fundraising is a contact sport and that at its core successful fundraising requires maintaining genuine human interaction. "Stay in touch with people, and don't just rely on technology to do that for you, because I think there'll be great temptations to say, well, we can save costs if we use X,Y, or Z," Ron cautions. He hopes his contribution will help future fundraisers master interpersonal fundamentals so that fundraising remains a genuine connection rather than a transaction or simple mechanical process.

"I'm hoping that technology does not overwhelm the sector through AI and other services, which can take away the human touch."

A Message to Those Considering a Legacy Gift

For those who might feel overwhelmed by the idea of estate planning, Ron views a planned gift as a profound way to ensure your values and the work you care about continue long after you are gone. His advice to others is heartfelt and straightforward:

Reflect on your values and invest in the future. Legacy giving allows you to carry your passions forward. As Ron simply puts it, "Ponder on what is important today, and how you would help continue that in the future". Just as Ron decided to support the Foundation to fund education and professional growth, he encourages others to identify the causes that reflect their own values and build a legacy around them. Ron Bailey’s generosity will undoubtedly strengthen the Foundation and empower countless fundraisers to keep the human touch alive in their vital work.

If Ron’s story has inspired you, consider joining him in making a lasting impact on the fundraising profession. By including the AFP Foundation for Philanthropy – Canada in your estate plans, you can help ensure future generations of fundraisers have access to the education, research, scholarships, and community support they need to thrive. Legacy donors are also recognized through the Foundation’s Omega Circle, a special community of individuals who have chosen to invest in the future of philanthropy through planned giving. To explore how your legacy can help shape the future of fundraising in Canada, we invite you to connect with Sonia Sheechoria, Managing Director, Philanthropy & Operations, for a confidential conversation about planned giving opportunities.