Free AFP Canada Foundation Webinars
The AFP Foundation for Philanthropy – Canada is proud to support fundraisers across the country by offering free access to high-quality educational webinars.
These sessions are made possible through the generous support of our national partners, donors, and supporters. Together, we’re helping advance the profession by ensuring fundraisers at every stage have access to timely, relevant learning opportunities.
While these webinars are complimentary, we invite attendees to consider making a gift to support the Foundation’s research initiatives. Your contributions help strengthen the entire sector by enabling data-driven insights and tools for nonprofit leaders nationwide.
Upcoming Webinars
Giving in Canada: Insights from the Latest GSS-GVP on a Shifting Donor Landscape
JULY 15, 2026 | 12-1pm ET
Canada's giving landscape has shifted sharply in recent years. This webinar walks through high-level insights regarding the demographic terrain of that shift: who is giving more, who is disengaging, and where the dollars are increasingly concentrated. Drawing on Statistics Canada's most recent release of the General Social Survey on Giving, Volunteering and Participating (GSS-GVP), we examine giving patterns across age, gender, education, income, marital status, religious attendance, labour force status, and household composition. The session also brings a critical lens to what the instrument can and cannot see, including the forms of generosity (mutual aid, remittances, ceremonial and Indigenous giving, in-kind support) that fall outside the formal tax-receiptable frame.
Participants will:
- Identify the demographic shifts behind the recent concentration of donation dollars among older, higher-income, and religiously active Canadians.
- Recognize the structural pressures facing specific donor segments, including early-career adults, dual-caregiving households, and lower-income brackets.
- Apply a critical lens to GSS-GVP data, distinguishing between what the instrument measures and the broader landscape of generosity it cannot capture.
Two Declines, One Story: What the Data on Volunteering and Donating Tells Us About the Future of Giving in Canada
JULY 29, 2026 | 12-1pm ET
Drawing on the GSS-GVP, the only longitudinal dataset that tracks giving and volunteering simultaneously at the national level, this session examines a striking pattern: every major measure of civic participation has declined between the most recent comparable survey cycles. Donor rates and volunteer rates have fallen together, and a substantial share of the volunteer hours that disappeared represents unreplaced civic labour with a meaningful economic floor. The webinar moves beyond the headline figures to surface what the data reveals about concentration risk, the withdrawal of early-career adults, and the structural implications for organizations that continue to manage volunteer engagement and donor development as separate functions.
Participants will:
- Interpret recent GSS-GVP trends in donor rates, volunteer rates, and overall civic participation, and identify the structural forces driving them.
- Apply a concentration-risk lens to their own volunteer and donor portfolios, recognizing the parallel concentration pattern across both sides of the sector.
- Reframe volunteer engagement as a leading indicator and pipeline strategy for fundraising, rather than a separate operational function.
Speaker:
Chantelle Ramsundar is the Knowledge Translation and Mobilization Manager at Volunteer Canada, where she leads the Data-Driven Engagement program and contributes to the National Volunteer Action Strategy. Her background is in public health and global studies. She speaks and writes on the future of volunteering and giving in Canada, donor and volunteer concentration risk, knowledge translation in the social sector, the ethics of care, and the conditions that sustain civic participation within Canada and globally.
Past Complimentary Webinar Recordings
"Turning Innovative Approaches in Telefundraising Into Real Results" (recorded April 10, 2025 - 1 CFRE Education Point)
Telefundraising doesn’t have to follow a cookie-cutter approach. In this engaging and practical webinar, fundraising experts Jerome Cheung and Morgan Steacy from Stratcom dive into three real-world case studies that highlight how smart strategies around data, donor engagement, scripting, and segmentation can significantly boost results.
Designed for both newcomers and seasoned professionals, this session revisits telefundraising fundamentals while offering creative solutions for common challenges—such as reaching tricky donor segments and improving acquisition efforts.
Walk away with actionable insights and fresh ideas to revitalize your next campaign.
Presenters: Jerome Cheung, Senior Fundraising Consultant, Stratcom and Morgan Steacy, Senior Account Manager, Stratcom
Complimentary access provided with thanks to the AFP Foundation for Philanthropy – Canada
“Exploring the Value of Integrating Texting into Your Fundraising Strategy” (recorded November 7, 2023 – 1 CFRE Credit)
The AFP Foundation for Philanthropy – Canada partners with Stratcom on an annual basis for our calling program, please enjoy this webinar.
Archived Complimentary Webinar Recordings
2021 - What Canadian Donors Want (October 14, 2021)
2020 - Fundraising Team Effectiveness in Challenging Times (May 21, 2020) | Webinar PowerPoint | Webinar Poll Results
2020 - On Leadership, Decision Making and Organization Resilience (May 7, 2020)
2020 - Achieving Success in a VUCA² Environment (April 23, 2020)
2017 - The Disrupters’ Panel
2016 - How to Innovate With Confidence
2015 - Are You Ready for a Campaign?
2013 - Tips, Techniques and Strategies for Speaking to Donors on the Phone
2013 - The Psychology of Giving
As the philanthropic arm of AFP, the AFP Foundation for Philanthropy – Canada supports many programs and services through its fundraising efforts. Fulfilling the promise of philanthropy by funding programs and services in the areas of research, diversity & inclusion, supporting the profession and leadership. To find out more, please visit https://afpglobal.org/afp-foundation-philanthropy-canada.
