Exploring the Value of Integrating Texting into Your Fundraising Strategy

The AFP Foundation for Philanthropy – Canada is pleased to offer a complimentary webinar on “Exploring the Value of Integrating Texting into Your Fundraising Strategy” on Tuesday, November 7, 2023 at 1:00 p.m. eastern.

Join us for an informative webinar where we'll explore the power of texting as a fundraising and stewardship tool for charities. We'll discuss the benefits of texting and its effectiveness in informing, engaging, and driving action. Learn how it complements traditional fundraising strategies with its ability to reach a broader audience and its high open rates (up to 98% in 2 minutes), data collection capabilities, and through the use of 'instant apps' for seamless integration into wider campaigns.

Discover lessons learned from Stratcom’s years of working on texting campaigns with charities and non-profits, along with strategies for optimal integration into your charity's communication plan. Plus, we'll explore exciting future possibilities. Don't miss this opportunity to learn about harnessing the potential of texting in your campaigns.

To register for the Webinar, please use this link.

Full participation in “Exploring the Value of Integrating Texting into Your Fundraising Strategy” is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

Jerome Cheung, Director of Mobile & Digital Solutions, Stratcom, Toronto
As Stratcom’s Director of Mobile & Digital Solutions, Jerome Cheung takes the lead on delivering Stratcom’s fundraising consultancy services and advising clients on integrating digital, phone and text fundraising campaigns.

Prior to Stratcom, Jerome worked for ten years in face-to-face and phone fundraising with Public Outreach in Canada and the US. There, Jerome pioneered retention analysis for face-to-face fundraising and spearheaded the development of mobile devices for donation processing. Jerome managed donation fulfillment programs for charities such as American Red Cross and has extensive expertise in monthly giving. As Managing Director of Public Outreach US, he played a key role in Public Outreach’s expansion into the US market. His work for organizations such as Amnesty international USA produced record breaking face-to-face donor retention. Jerome has also worked as a fundraiser for Greenpeace Canada and Ecojustice.

At National Democratic Institute, Jerome worked on election observation, political party support and candidate debates to promote and strengthen democracy in Indonesia, Cambodia and Timor Leste. Prior to that Jerome worked for USC Canada implementing community development programs in rural Indonesia such as clean water supply, sustainable permaculture and micro-lending. This background in civic participation, advocacy and sustainable development provides Jerome with a deep understanding of civil society practices, needs and institutions.

Jerome is fluent in English and Indonesian and has conversational knowledge of French.