The AFP Strategic Partners Program

Updated August 2018

AFP Strategic Partners
 

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Overview

The AFP Strategic Partners Program provides opportunity for leading organizations to align with AFP and build year-round relationships with AFP members and chapters through customized marketing programs. The program offers multiple tiers to suit different budget levels.

Benefits of the program include year-round recognition in AFP’s print and digital materials, as well as presence at AFP’s key events, among much more.

AFP does not currently support Affinity/Affiliate Marketing programs.

For more information or to become an AFP strategic partner, please contact Mai Bruneau, Director, Strategic Relationships, at 703-519-8457 or mai.bruneau@afpglobal.org.

Reach AFP Membership

The AFP Strategic Partners Program allows partners to reach AFP’s high profile membership base and achieve various marketing objectives such as brand awareness, thought leadership, lead generation, direct participation, and corporate social responsibility.

Key details about AFP’s membership base:

  • 33,000+ individual and organizational members
  • Raise more than $100 billion annually—equivalent to one-third of all charitable giving in North America--and millions more around the world
  • 241 local, regional, and collegiate chapters throughout North America and beyond
  • Experienced leaders in their organizations, with 60% at C-suite level and additional 27% in management positions
  • Sector representation includes 24% in education, 20% in health, 19% in human services, 10% in arts/cultural, and 8% in emergency/relief services

Program Tiers

The Strategic Partners Program offers multiple tiers to suit different budget levels:

  • Premier Partner – AFP’s exclusive top level designation that delivers opportunities for year-round strategic alignment and extensive recognition, exposure, and access to the membership.
  • Major Partner – Mid-tier designation that delivers year-round recognition and exposure.
  • Partner – Entry-level designation that delivers year-round recognition.

For more information or to become an AFP strategic partner, please contact:

Mai Bruneau
Director, Strategic Relationships
Association of Fundraising Professionals
4300 Wilson Boulevard, Suite 300 I Arlington, VA 22203-4168 USA
(U.S./Canada): +1 (800) 666-3863 | (Mexico): +1 (866) 837-1948, ext. 457
Direct: +1 (703) 519-8457
Email: mai.bruneau@afpglobal.org

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