AFP CA, Greater San Fernando Valley Chapter Event: Email Marketing to Promote, Build, and Engage Your Monthly Donor Program

March 6, 2025 | 11:30 a.m. - 1:30 p.m.

We invite you to join us at our March in-person education session, "Email Marketing to Promote, Build, and Engage Your Monthly Donor Program."

Objective: Interactive workshop on using email marketing to attract and engage monthly donors.

Agenda:
1. Welcome and Introduction
2. Understanding Your Monthly Donors
3. Creating Compelling Emails
4. Engaging and Retaining Monthly Donors
5. Q&A and Wrap-Up

Presenter:

Kristi Scott (she/her) is an email fundraising consultant who works with small nonprofits to transform email campaigns from ineffective to impactful. She’s been in the nonprofit sector for over 15 years in programs, fundraising, and marketing. She understands the big picture in nonprofit fundraising and the practical steps for the most impact. Her consulting work is rooted in community-centric fundraising (CCF) and she organizes the Los Angeles Chapter meetings for CCF. She's professionally and personally committed to Black liberation and equity for all. She holds an MBA in Marketing with honors from Fitchburg State University and has worked in small businesses, startups, and corporate sales. She was born, and raised, and currently lives in the Los Angeles area, the traditional lands of the Tongva (Gabrieleno) peoples. She loves spending time with her family, poodle rescue, Mookie (Go Dodgers!), and friends.

*Pending 1 CE from CFRE International.