AFP KY, Greater Louisville Chapter Event: Back to Basics: Effectively Integrating Social Media into Your Fundraising Program

Social media is no longer a nice-to-have in a well-rounded integrated fundraising program. It’s where so many potential supporters are learning about your cause, and where your current supporters keep up with your progress.

Join Brock and Holly to help you refocus your charity’s social media efforts into the areas of your program where they can have the greatest impact. This one-hour session will be fast paced but will be sure to leave time for questions and discussion.

Learning outcomes for this session include:
- Understanding the strengths and weaknesses of the major social media platforms, and how to maximize their use
- Learning if, how, when, and why to say “no” to the latest viral trend
- Tips for planning your social media content to save you time
- Advice for how to make the most of giving days online


Speakers:

Holly H. Paulin CFRE (she/her)

Holly H. Paulin, CFRE has been a professional fundraiser for 20+ years, with experience in annual, major, and legacy giving. She’s equally passionate about emotional storytelling and good data analytics, and strongly believes that the best fundraising happens at their intersection.

After working as a front-line fundraiser in arts, healthcare and post-secondary education organizations, Holly has spent the last decade as a fundraising consultant specializing in integrated direct response campaigns, strategic development planning, and donor communications. As a former employee of two of Canada's premier fundraising consulting firms, she’s helped organizations across North America fulfill their missions by raising millions of dollars for social services, international development, health, religious, environmental, arts and culture, and educational causes.

Holly is a Certified Fund Raising Executive, a graduate of Humber College’s Fundraising Management postgraduate program, and holds a B.Sc. from Mount Allison University. She was Co-Chair of AFP Ottawa’s 2021 Fundraising Day conference, a member of the AFP Ottawa Board of Directors and the AFP ICON Education Advisory Committee, and is a frequent presenter at national and international conferences.



Brock Warner CFRE (he/him)

Brock is a recognized leader in the nonprofit sector, specifically in the area of fundraising, and author of the bestselling From The Ground Up: Digital Fundraising for Nonprofits.

He brings a growth mindset to every project and opportunity he is involved in, while elevating a culture of collaboration and learning. As a senior leader in the international aid sector and in mental health, Brock has raised millions of dollars, and developed multiple successful campaigns, partnerships and sector innovations.

He is a regular, sought-after presenter throughout North America, and is the professor of Integrated Marketing for Nonprofits at the Humber College Business School’s Fundraising Management postgraduate program in Toronto. His career began developing a strong base of knowledge in direct marketing for nonprofits, managing campaigns for national education, health, and environmental charities.

Links:

Email: hello@teambroccoli.org

Website: www.teambroccoli.org

Twitter: www.twitter.com/getsomebroccoli

Instagram: www.instagram.com/getsomebroccoli

Linkedin: www.linkedin.com/company/75672493/