AFP Vancouver Island: The Difference Between Sponsorship and Philanthropy and Why it Should Matter to Your Organization

Is there really a difference between sponsorship and a donation? Aren’t they pretty much the same… except the company gets a logo or banner if it is sponsorship? Well, its not quite that simple and that’s why your organization should truly know what the difference is; how it affects you, your organization, your donors and your sponsors!

The CRA (Canada Revenue Agency) has its input into the difference between sponsorship and a gift. And that does affect you! Plus, why would you go through all the hassles of servicing a sponsorship when all the company wants is to help? And what is in the best interest of the donor / sponsor? Should that not matter to you and your organization.

Come join us for this interactive session on understanding the difference between sponsorship and philanthropy and what it means to your organization and how you can maximize revenues for your organization and ROI (return on investment – whatever that might be) for your donor / sponsor.