Micro-Learning Video

Martha Schumacher: The Importance of Semantics in Making an Ask

Stewardship & Marketing: Donor Relations/Stewardship
Fundraising Strategies: Fundraising Basics, Major Gifts
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Martha Schumacher, CFRE, ACFRE, MinstF, AFP’s Chair Elect and President and Founder, Hazen, Inc. talks about the importance of semantics in securing the gift.  (TRT 4:33)

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