AFP News

AFP Announces New Strategic Partnership With FreeWill

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Natalie Paskoski, Manager of Content, (434) 236 – 5583,
Dina Pradel, VP of Marketing,

(Arlington, Virginia) The Association of Fundraising Professionals (AFP), the largest association of fundraising professionals in the world, has announced a new strategic partnership with online estate planning tool, FreeWill.

FreeWill provides a convenient, no-cost, legal way for individuals to create their own wills, with the option to easily include a charitable gift in their estate plans. To date, people using the FreeWill platform have committed more than $9B+ to nonprofit organizations.

“AFP is pleased to welcome FreeWill to AFP ICON 2024 in Toronto as a Bronze Sponsor and year-round Industry Supporter Partner,” said Chris Amos, senior director, business development. We’re looking forward to the estate planning expertise they can provide to the fundraising community at AFP ICON and beyond.”

As part of this partnership with AFP and the AFP Foundations for Philanthropy, AFP members also have free access to FreeWill’s estate planning tool to create their own personal will and living trust.

“We’re excited to have the opportunity to partner with AFP and look forward to working together in the year ahead,” said Patrick Schmitt, Co-Founder and Co-CEO of FreeWill. “With such a large network of fundraising professionals, AFP is a great strategic partner for us and we’re delighted to offer our estate planning services to its members.”

The AFP Partners Program provides participating organizations with year-round opportunities to engage the fundraising community and pursue corporate social responsibility through tangential support of the causes for which they work. Through thought leadership, marketing, content, and professional development channels, AFP Partners position themselves as industry leaders committed to advancing philanthropy and ethical fundraising worldwide. Their financial and programmatic support also enables AFP to develop highly competent fundraisers and educate the public on the industry’s ability to fuel societal change in critical arenas like education, healthcare, community development, equity and inclusion, and countless other missions.

For more information about the AFP Partners Program, contact Chris Amos, senior director, business development, at

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Since 1960, the Association of Fundraising Professionals (AFP) has been the standard-bearer for professionalism in fundraising. The association works to advance effective and ethical philanthropy by providing advocacy, research, education, mentoring, collaboration and technology opportunities for the world’s largest network of professional fundraisers. AFP’s more than 26,000 members in over 220 chapters raise over $100 billion annually for a wide variety of charitable organizations and causes across the globe. For more information, go to 

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FreeWill is a social-good enterprise offering online tools that empower Americans to address commonly faced estate planning needs and make charitable donations in tax-advantaged ways, all for free. FreeWill features a charitable giving platform that makes it easier for nonprofit fundraising teams to unlock transformational non-cash gifts. Through its partnerships with 1,450+ nonprofits who understand that major gifts often are part of estate plans, the company also provides a comprehensive suite of estate planning and related tools to consumers free of cost. To date, FreeWill has generated more than $9 billion in planned and real-time gifts for more than 10,000 nonprofits while helping more than 900,000 consumers create wills and plan their estates.
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