AFP Announces Strategic Partnership With Feathr

CONTACTS:
Michael Nilsen, Vice President, Communications & Public Policy, AFP, (425) 241 – 4675, Michael.Nilsen@afpglobal.org
Anna Cowart, Senior Manager of Events & Business Development, Feathr, (352) 745-9155, anna.cowart@feathr.co

(Arlington, Va.)  The Association of Fundraising Professionals (AFP), the largest association of fundraising professionals in the world, has announced a new strategic relationship with Feathr, a leading provider of marketing technology for nonprofit organizations based in Gainesville, Florida, USA.

Feathr joins AFP’s Strategic Partners program as an Impact Partner and will also serve as a Gold Sponsor of AFP ICON 2022, the largest gathering of fundraising professionals in the world, May 2 - 4, in Las Vegas, Nevada. The company will be providing education, guidance and thought leadership to help fundraisers use modern, data-driven digital channels to boost their marketing and communications for events, meetings, conferences, membership engagement, and sponsorships.

“All of us at AFP are thrilled to be able to work with Feathr in supporting our members in using technology to increase the scope of their fundraising and the impact they have in their communities,” said Mike Geiger, MBA, CPA, president and CEO of AFP. “While creating relationships and developing connections will always be the core of fundraising and philanthropy, every facet of our members’ work is underpinned by technology. The pandemic has only accelerated the profession’s need for effective, efficient technology that works seamlessly with fundraising staff as they develop relationships, hold events, and communicate the value of their organization’s mission. Many thanks to Feathr for their commitment to fundraising and philanthropy, and we’re looking forward to what this partnership will bring to our members and the fundraising community.”

“As an AFP Impact Partner, Feathr will introduce innovative digital marketing tools and strategies to fundraising professionals across the globe,” said Aidan Augustin, president & Co-founder of Feathr. “It’s part of our mission to ensure that nonprofits of all shapes and sizes can succeed in an ever-increasingly digital world.”

The AFP Partners Program provides participating organizations with year-round opportunities to engage the fundraising community and pursue corporate social responsibility through tangential support of the causes for which they work. Through thought leadership, marketing, content and professional development channels, AFP Partners position themselves as industry leaders committed to advancing philanthropy and ethical fundraising worldwide. Their financial and programmatic support also enables AFP to develop highly competent fundraisers and educate the public on the industry’s ability to fuel societal change in critical arenas like education, healthcare, community development, equity and inclusion and countless other missions.

For more information about the AFP Partners Program, contact Chris Amos, senior director, business development, at Chris.Amos@afpglobal.org.

Since 1960, the Association of Fundraising Professionals (AFP) has been the standard-bearer for professionalism in fundraising. The association works to advance effective and ethical philanthropy by providing advocacy, research, education, mentoring, collaboration and technology opportunities for the world’s largest network of professional fundraisers. AFP’s more than 26,000 members in over 240 chapters raise over $100 billion annually for a wide variety of charitable organizations and causes across the globe. For more information, go to www.afpglobal.org.

Thousands of nonprofits use Feathr’s digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Feathr simplifies promotions by providing a central place to manage digital advertising, email marketing, and peer-to-peer campaigns, as well as build ads, landing pages, and more. Learn more at /www.feathr.co/solutions/nonprofits.