AFP News

The AFP Top Ten: Donor Identities, Google Ad Grants, Managing Your December Workload & More!

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Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?

Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:

1. Nonprofit Donor Retention: Problems and Solutions (bloomerang): The key to showing meaningful gratitude is to think specifically about what you’re grateful for. And this will be different, both for different segments of donors and even for specific individuals within those segments. You need to match your expression of gratitude to your donor’s expression of generosity.

2. Donors Want Level Playing Field for Private Foundations, Donor-Advised Funds (Think Advisor): The survey asked respondents how they viewed the discrepancies in regulations and tax incentives of private foundations and DAFs. Respondents overwhelmingly favored a more level regulatory playing field, the survey found.

3. Three Year-End Email Templates (Movie Mondays): Wait, you haven’t written your year-end appeal emails yet? If not, you’re in luck. Here’s a proven formula for you to copy.

4. 2018’s Best Giving Tuesday Campaigns (Every Action): Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. These five organizations exemplify different ways to make industry best practices and technology tools work in a way that resonates with their supporter base.

5. Five Rules to Live by in December (Fired Up Fundraising): December is a wildly busy time for many nonprofit folks. The hectic year-end giving season, holiday parties, gifts to buy, and family—to mention just a few things. Here’s how to manage your workload in December.

6. One of the Most Frequently Used Criteria for Judging a Charity Is Also One of the Worst (Vox): A nice piece and well worth reading about one of the principles of nonprofit operations that more donors need to know: a focus on low overhead can be destructive for charities.

7. The Common Fundraising Paragraph That Turns Away Donors (Future Fundraising Now): You see it in fundraising letters constantly. It’s even a reasonable thing to say, says Jeff Brooks. But it isn’t fundraising.

8. Give to Get: Creating Value Exchanges for Your Donor Identities (The Agitator): A donor’s sense of identity can be even a stronger motivator to give than issues and emotions, according to a recent test case.

9. Disrupt Philanthropy by Delighting Donors: Key Learnings from AFP Congress 2018, Part 1 of 2 (AFP Greater Toronto Chapter): John Paul de Silva gives us a rundown of several key events, ideas and guidance attendees received at the Toronto chapter’s Disrupt Philanthropy conference.

10. Twelve Things Nonprofits Need to Know About Google Ad Grants (Nonprofit Tech for Good): Google Ad Grants is an in-kind program that gives nonprofits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. Here’s what you need to know.

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