The AFP Top Ten (Week of November 14, 2018)
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. The Wheel of Disillusionment: What It Is and How It Destroys Relationships and Creates Toxic Cultures (Nonprofit AF): The Wheel of Disillusionment is different than regular conflict because there is usually a clear power differential. If there is a “toxic work environment,” it is likely because the office is embroiled in this Wheel. Here’s how to avoid, prevent and get out of the Wheel’s cycle.
2. Study: CEOs With More Diverse Social Networks See More Success (Associations Now): Want to make your organization stronger? Take a good, hard look at your network of people. A new study makes the case that CEOs with connections to diverse social environments built of people from a variety of backgrounds can create more value for the organizations they lead.
3. The Secret to Better Storytelling for Social Change: Better Partnerships (Stanford Social Innovation Review): No single organization or individual can pull off an effective storytelling campaign alone. Reaping the benefits of storytelling requires that we build better partnerships between three important players.
4. What Is the Biggest Thing in Fundraising No One Is Doing? (moceanic): Fundraisers are pretty good at describing problems and getting donors to send money to help solve those problems. We are not very good at thinking how we can make them feel about that.
5. The Best of the Batch (B.O.B.) Awards: Favorites From the 2018 Annual and Regular Giving Appeal Exchange (LinkedIn-Robert Burdenski): After reviewing nearly 1,500 sample letters, websites, videos, social media posts, and more, Bob highlights some of the best ideas from independent schools and their annual giving campaigns.
6. Six Dos and Don’ts for Fundraising Success This Giving Season (The Chronicle of Philanthropy): As we head into giving season, nonprofits be creative in order to set themselves apart and reach new donors. Here are six dos and don’ts to help you raise more money during the year-end rush.
7. Why Won’t You Invest in Your Major Gifts Program? (The Veritus Group): It seems crazy but even though major gifts have the highest return of any fundraising strategy (other than planned gifts), managers and leaders choose to ignore the facts and dump more money into digital media, direct marketing, events and other programs that don’t have that kind of return. Why? Um…who knows?
8. Is There an Emerging New School of Philanthropy? (Vitreo Group): Haven’t we heard this before? But Andrea McManus makes the solid case that a new generation of donors needs to be approached differently.
9. An Ethical, Principled Approach to Donors and Fundraising: A Legacy Case History From World Land Trust (SOFII): Part one of three exploring the management of fundraising from a CEO’s standpoint at the World Land Trust. Well worth a read and be on the lookout for parts 2 and 3 coming soon.
10. Wow! There’s a Lot of Money Here! (Amergent): Recent discoveries confirm that donors with donor-advised fund giving accounts use those accounts for about 65% of their annual giving, more than half of the dollars they contribute.