AFP Complimentary Webinar: A Fundraising Breakthrough: Double Your Year-End Impact

1:00-2:00 PM Eastern | Presenters: Maryellen Gleason
Eligible for 1 CFRE Education Point

Are you tired of so-so year-end campaign results? Imagine a campaign that doesn’t just meet your goals but shatters them! Or a campaign so successful you’re elated and empowered, not exhausted.

That's the transformation Maryellen Gleason offers in this exclusive webinar. As a seasoned interim CEO, she's guided countless nonprofits through fundraising crises and achieved the impossible.

Now, she's sharing her secrets with you. Learn how to:

• Unlock your fundraising potential: Break free from limiting beliefs and outdated tactics
• Master the psychology of giving: Tap into donor motivations and inspire unprecedented generosity
• Build a high-performing campaign: Design a strategy that works, even in the most challenging environments
• Measure, track, and optimize: Leverage cutting-edge technology to ensure your success with data-driven insights
• Leverage AI tools: Utilize advances in technology to create more relationship-building opportunities

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH CHARITYENGINE FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenter:

Maryellen Gleason is a results-oriented philanthropy consultant who has helped many nonprofits achieve record fundraising levels amidst periods of transition and ever-emerging challenges. Maryellen specializes in partnering with nonprofits that require extraordinary philanthropic outcomes in special situations such as aggressive funding deadlines, reputational challenges, structural deficits, post-merger integration, and meddling/disengaged boards.

Maryellen has led fundraising growth campaigns for annual, capital, bridge, debt retirement, emergency, and special campaigns that were game changers for the organizations she served. She established Maryellen Gleason & Associates, LLC in 2017, expanding her work to include a growing focus on various social, health, and human service organizations as they undertake special initiatives and new philanthropic ventures. Over the past decade, Maryellen has established a virtual team of philanthropy professionals in grant writing, digital campaigns, capital campaigns, direct mail, sponsorships, and major gift strategies.

She is a seasoned executive, having led several organizations in transition, affording her special insights into nonprofit management challenges and opportunities. She served for over a decade as the President of the Phoenix Symphony, Milwaukee Symphony Orchestra, and the Santa Barbara Chamber Orchestra, raising over $100M for orchestras during several economic cycles.

Before becoming a nonprofit CEO, Gleason honed her skills in sales, marketing, and general management with positions with AT&T, GTE, US West, and Qwest Communications. At US WEST, she was a top sales leader, rising to Arizona branch director for the $300M US WEST Communications Business & Government Solutions.