AFP Deep Dive: Make It Meaningful: Creating Donor Experiences that Inspire Generosity and Loyalty

September 24, 2024 (1-day)
1:00 – 5:00 pm ET
$199 USD (Members); $259 USD (Non-Members)

This deep dive takes you beyond data and storytelling to provide truly meaningful experiences for your donors that will inspire generosity and loyalty. We will specifically address how to do this with your quarterly appeals, holiday cards, events, and tours. And to ensure you are able to facilitate all of these new ideas, we will finish our time together by constructing a feasible implementation plan.

Attendees will learn:

• The significance of making every experience meaningful for their donors. 
• The difference between one way and two way donor interactions.
• How meaningful moments inspire generosity and loyalty. 
• How to create these types of experiences in quarterly appeals, holiday cards, events, and tours. 
• How to create a plan to ensure they are able to implement these new concepts.

Presented by: 

Lisa Stueckemann, MNA, CFRE, is the Founder of Fundraising Rebel. She has over 15 years of experience in the nonprofit sector. Her Bachelor of Fine Arts in Musical Theatre from the University of Cincinnati-College Conservatory of Music and Master of Nonprofit Administration from North Park University provide a unique and creative lens to her fundraising strategy and leadership style. She has on-the-ground experience in annual giving, major gifts, corporate philanthropy, event design, cause-marketing, and communications. She truly enjoys leading fundraising and marketing teams and forwarding the sector through teaching, consulting, and mentoring. A sought-after speaker on fundraising and leadership, Lisa regularly speaks at local, state, and national conferences. Recently, she served as Executive Producer for the documentary, “Choose Courage.” 

Eligible for 4 CFRE points.

Course is limited to 30 participants. A wait list will be maintained.

*Course recordings will not be available.