Deep Dives

AFP Deep Dive: Make It Meaningful: Creating Donor Experiences that Inspire Generosity and Loyalty

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Lisa Stueckemann, CFRE headshot

September 24, 2024 (1-day)
1:00 – 5:00 pm ET
$199 USD (Members); $259 USD (Non-Members)

This deep dive takes you beyond data and storytelling to provide truly meaningful experiences for your donors that will inspire generosity and loyalty. We will specifically address how to do this with your quarterly appeals, holiday cards, events, and tours. And to ensure you are able to facilitate all of these new ideas, we will finish our time together by constructing a feasible implementation plan.

Attendees will learn:

  • The significance of making every experience meaningful for their donors. 
  • The difference between one way and two way donor interactions.
  • How meaningful moments inspire generosity and loyalty. 
  • How to create these types of experiences in quarterly appeals, holiday cards, events, and tours. 
  • How to create a plan to ensure they are able to implement these new concepts.

Presented by: Lisa Stueckemann, CFRE

Lisa Stueckemann, CFRE, has invested 15+ years in the nonprofit sector. Her undergraduate degree in theatre and MNA provide a unique and creative lens to her fundraising strategy and leadership style. She has on-the-ground experience in annual giving, major gifts, corporate philanthropy, and events. Lisa serves as VP of Philanthropy at New Life Solutions. Recently, she was an Executive Producer for the documentary, “Choose Courage,” which shares the history of New Life Solutions. 

Eligible for 4 CFRE points (pending approval).

Course is limited to 30 participants. A wait list will be maintained.

*Course recordings will not be available.


CFRE Focus Areas

Securing the Gift
Relationship Building
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