AFP Webinar: The Art of Financial Storytelling: Inspiring Donors Through Numbers

1:00-2:00 PM Eastern | Presenters: Anthony Petchel, MBA, CTP, CFRE and Deborah Steinkopf, MSW, MPP

Every nonprofit has a story, and behind that story are numbers. Successful nonprofit leaders and fundraisers know how to translate financial data into compelling narratives that inspire donors and build trust. This webinar will teach you how to effectively communicate your nonprofit’s financial story to break the nonprofit starvation cycle and align financial decisions with your strategic plan. Through real-world examples and actionable strategies, you’ll learn how to engage donors by showing how their gifts transform into meaningful impact.

Learning Objectives

• Understand and communicate how your nonprofit’s resources are transformed into measurable impact to inspire donor confidence and trust.
• Learn financial storytelling techniques to effectively convey your nonprofit’s financial health to funders and donors.
• Explore strategies for communicating the true cost of your organization’s work to support more competitive funding proposals and stronger donor relationships.
• Gain insight into what key financial information donors care about and how to use this information to make stronger asks and raise more funds.

This webinar will equip nonprofit leaders and fundraisers with the skills to turn financial data into powerful stories, building trust and securing the support needed to fulfill your mission.

Presenters:

Anthony Petchel, MBA, CTP, CFRE, is the principal of 360Philanthropy and brings over 25 years of leadership experience in finance, fundraising, and strategic planning. He is an adjunct instructor at Portland State University, teaching finance and fund-development in the Masters of Public Administration program. Before transitioning to the nonprofit sector, Anthony spent over 16 years in commercial banking and finance. Anthony holds an MBA and degrees in Psychology and Sociology and has 30 years of nonprofit board service and is the current President of the Oregon SW Washington AFP chapter. You can learn more about his practice at https://360philanthropy.net/

Deborah Steinkopf, MSW, MPP, brings over 30 years of nonprofit executive leadership working for social change. She helped nonprofits increase organizational effectiveness and mission impact, in both salaried and consulting capacities. Deborah has conducted grant audits and deepened the grants strategy of 40 nonprofits. She has also worked on capital campaign teams to make the case to foundations and has helped raise millions in capital grants alternative education and affordable housing providers. Deborah has published articles in the Grant Professionals Association Journal. She has a Master’s in Social Work and a Master’s in Public Policy from SUNY Albany. You can learn more about her practice at https://www.steinkopfstrategies.com/