AFP Webinar: Clear Communication is the Key to Major Gifts

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1:00-2:00 PM Eastern | Presenter: Wayne Olson
Eligible for 1 CFRE Education Point

There is only one skill that separates successful major gifts officers from others. It is communication. Great ones know what to say, how to say it and when to say it. Together, we will learn what major donors expect from us, and how we can work with them to maximize their loyalty and giving. After this webinar you will be equipped to communicate more clearly with individuals and in your marketing messages.  


Wayne Olson is the Senior Direct of Planned Giving for Shriners Children’s. Prior to that, Wayne headed planned giving for Intermountain Healthcare. He has also founded and continues to lead Wayne Olson Consulting LLC where he advises corporations and charities on fundraising, sales, customer service and building stronger relationships with customers and constituents. He is a leading expert on planned giving and donor relations. He is an attorney with more than 20 years’ experience in the nonprofit sector and has worked with donors on hundreds of millions of dollars in donations and helped countless nonprofits build effective and dynamic planned giving programs. 

CFRE Focus Areas

Securing the Gift
Relationship Building
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