AP Perspectives: Ligia Peña, CFRE, MInstF
Ligia Peña, CFRE, MInstF, is a legacy and fundraising coach at GlobetrottingFundraiser, a boutique consulting firm she founded in January 2019. Prior to that, Ligia was the Global Legacy Manager at Greenpeace International, where she oversaw the organization’s global legacy strategy in 14 countries. She is also a Ph.D. candidate at the University of Kent, where she’s researching national legacy marketing campaigns as a tool to change society’s behavior toward gifts in wills.
As a sought-after and seasoned international presenter, Ligia has trained thousands of fundraisers in the science and the art of legacy fundraising. She currently serves on the advisory board of Rogare, a philanthropy think tank and is the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada and various articles in AFP’s magazine Advancing Philanthropy.
Born in Buenos Aires, Argentina, Ligia calls Montréal, Canada home.
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