Guides & Resources

AFP offers several guides and numerous resources to help fundraising professionals.
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Guides and Resources to support every fundraising need

New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.

Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.

Can't find exactly what you are looking for?  Be sure to check out the search at the bottom of the page for access to a wide variety of resources.

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Featured Resource: Mental Health Resources for Fundraisers

Working in a mission-driven profession, with limited resources and high expections, it can be easy to lose sight of your own mental health as you prioritize the goals of your organization. These resources from the Association of Fundraising Professionals are designed to help fundraisers evaluate their own mental health and find solutions to common challenges such as burnout, quiet quitting, and competing professional and personal priorities.  

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Career stage
14 Apr 2025

AFP Daily: Donor Appreciation Events, Chapter Spotlight: AFP Greater Los Angeles, and More

AFP Daily & Weekly deliver the latest fundraising news and information straight to your inbox!
Resource
Thank You
09 Apr 2025

Gratitude in Action: Why Donor Appreciation Events Matter

According to the latest report from the Fundraising Effectiveness Project, Q3 2024 marks the fourth consecutive quarter where the overall donor retention rate has decreased year-over-year. Taking into account these continued declines, as well as the uncertainty of future federal funding, many...
Resource Donor Relations/Stewardship
Mail
08 Apr 2025

Direct Mail is Dead. Long Live Direct Mail!

Naysayers of a decade ago were right. Postage and printing costs have gone nowhere but up, while response rates have trended—slowly but inexorably—down. Donor acquisition through the mail, at least on the mass scale that once drove revenue growth, is far more challenging than it used to be. Direct...
Resource Cause-Related Marketing/Sponsorships
Volunteer
07 Apr 2025

Volunteer Month: Strategies for Multigenerational Engagement

April is Volunteer Month—an important reminder for organizations to celebrate the numerous ways that volunteers contribute their time, energy, and connections to advancing our causes and strengthening our communities. For nonprofits, volunteering can be just as valuable as donations, with...
Resource Boards and Volunteers
Volunteer
07 Apr 2025

Mes del Voluntariado: Estrategias para la Participación Multigeneracional

AAbril es el Mes del Voluntariado—un recordatorio importante para que las organizaciones celebren las numerosas formas en que las personas voluntarias contribuyen con su tiempo, energía y conexiones para avanzar nuestras causas y fortalecer nuestras comunidades. Para las organizaciones sin fines de...
Resource Boards and Volunteers
Corporate Partnership
02 Apr 2025

The Perfect Match: 5 Strategies to Build Corporate Partnerships in Today’s Climate

As many nonprofits are looking to steer away from uncertain government funding in today’s climate, expanding and strengthening your revenue streams from other sources is more vital than ever. Corporate partnerships, often slotted for fundraising dinner sponsorships and other events, can truly be a...
Resource Cause-Related Marketing/Sponsorships
Man with Question Mark
12 Mar 2025

Fundraising in Uncertain Times: How to Be Proactive to Secure Your Funding

Since the start of the Trump presidency, policy decisions such as the numerous executive orders, the rollback of DEI initiatives, mass government layoffs, the Office of Management and Budget (OMB) memo freezing federal dollars, and tariffs on Canadian imports, have nonprofits deeply concerned about...
Resource Fundraising Strategies
People gathered around a computer
05 Mar 2025

7 Essential Marketing Tools Every Nonprofit Needs

Successful nonprofit marketing is a balancing act. On one hand, you want to amplify your organization’s message, engage your audience, and drive donations. But you must also stay mindful of the time, effort, and money that goes into your marketing strategy. Having the right marketing tools can help...
Resource Prospect Research
Mailbox
26 Feb 2025

Why Direct Mail Still Matters in Nonprofit Fundraising and Stewardship in 2025

In an increasingly digital world, with email, social media, and text messaging providing fast and cost-effective ways to communicate with donors, some nonprofits may be tempted to cut back on their mailed appeals and thank-you letters, particularly when their boards and executive leadership are...
Resource Direct Response/Marketing
Image of woman looking at her laptop
27 Jan 2025

Wealth Screening vs. Prospect Research: Know the Difference

A winning fundraising strategy involves more than just hosting an annual gala and sending a few well-timed appeals—it requires you to take the time to understand your donors as people. This is especially important if you’re seeking a major or planned gift, since these donors will only give if they...
Resource Prospect Research
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