Guides & Resources

AFP offers several publications, tools, and resources to help fundraising professionals.

Need some specific information about fundraising, like how to set up a major gift program or work more effectively with your board? Or maybe you just want to learn about the latest trends? AFP’s Guides & Resources have you covered, from our Advancing Philanthropy magazine and research reports to our Ready Reference Series and Hot Topics. From the foundations of fundraising to advanced topics, this is where you can find it!

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AP magazines

Advancing Philanthropy Magazine

AFP's flagship membership magazine, with a quarterly print version and a growing collection of online-only content. 

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Research & Reports

Learn about (and search!) AFP research projects and reports, including the Fundraising Effectiveness Project and the annual compensation and benefits report.

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AFP Connect Community Forum

Discuss interesting topics, ask questions, and share your expertise with other AFP members!

All Guides & Overviews

318 results, showing results 1 to 10.
Career stage
28 Feb 2024
AFP Daily & Weekly deliver the latest fundraising news and information straight to your inbox!
14 Feb 2024
This is a session about a new approach to relationship fundraising. It is now over 30 years since Ken Burnett first mooted the terminology and sought to map out an approach to building, maintaining, and developing supporter relationships that would be based squarely on donor needs. The approach...
Resource Donor Relations/Stewardship
24 Jan 2024
< See also: Get Involved: AFP Volunteer Opportunities The Call for Sessions RFP for AFP ICON 2025, April 27-29, 2025, in Seattle, Washington, is now open. Proposals will be accepted until May 12, 2024, at 11:59 PM (CST). Submit a Proposal AFP ICON is the world’s premiere in-person and virtual...
Resource Your Fundraising Career Boards and Volunteers
23 Jan 2024
When planning a nonprofit website refresh or upgrade, it can be difficult to determine where to start or which website elements to prioritize. You can take the website design process in many different directions, and you might be uncertain of which changes will actually make the biggest difference...
Resource Online Fundraising/Social Media
04 Jan 2024
As a nonprofit professional, you understand the importance of keeping up with the latest tech trends. For example, over the last decade or so, you’ve likely embraced the art of online fundraising or text-to-give. During the COVID-19 pandemic, you learned to pivot your fundraising events to virtual...
Resource Ethics
20 Dec 2023
Van aquí algunas preguntas de reflexión que pueden servirles a ustedes en su organización: ¿Qué fue lo que mejor hicimos este año? ¿Qué contribuyó a que fuera excelente? Es una buena práctica celebrar lo bien hecho y anotar qué fue lo que ayudó a lograr esos buenos resultados, para así replicarlos...
08 Dec 2023
Successful nonprofits don’t just have talented staff, engaged boards, and other dedicated volunteers. Successful nonprofits work in a collaborative manner with each of these team members, leveraging their skills and networks for even greater impact. It’s as simple - and as complicated - as that. How...
07 Dec 2023
Whether you’re trying to fundraise for an upcoming event or simply spreading the word about your mission, raising awareness is one of your nonprofit’s core activities. Social media offers the perfect opportunity for you to market your cause more visibly and reach new audiences. Leveraging sites such...
Resource Cause-Related Marketing/Sponsorships
14 Nov 2023
With 90% of a nonprofit’s fundraising revenue coming from just 10% of its donor base , the impact that major donors can have on your mission is clear. Tracking major donor relationships ensures you’re keeping these critical supporters engaged, while also seeing how you can tap into their wider...
Resource Donor Relations/Stewardship
23 Oct 2023
Imagine this: The venue for your charity auction is fully furnished and decorated. Table centerpieces are in place and your item catalog is complete with a variety of enticing auction items. You have access to every marketing tool you need and a wide audience receptive to your event advertisements...
Resource Cause-Related Marketing/Sponsorships
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