AFP Cincinnati: Planned Giving 101
Fundraising Strategies & Best Practices for Nonprofits: Planned Giving
We will explore planned giving and how it differs from annual fund or major gift giving.
The presenters will:
Show you where to find your most likely prospects and how to reach them.
Discuss characteristics of a planned giving prospect.
Learn about effective planned gift marketing.
Explain the simplest and easiest planned gift to establish.