AFP Donor Retention Workshop - AFP Vancouver Island Chapter
The AFP Donor Retention: A Self-Assessment Workshop is based on data collected via the Fundraising Effectiveness Project. Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors – then how to use that information to develop cultivation strategies to improve donor retention.The focus of this workshop is on developing a donor retention plan based on what research indicates really works.
Topics covered include:
- Why organizations lose donors and money
- How keeping donors increases fundraising success
- Determining the effectiveness of fundraising efforts through use of the FEP Fundraising Fitness Test
- Developing a successful donor retention plan