AFP Donor Retention Course

Woman asking a question during a course

AFP Donor Retention Course – Did you know that most nonprofits lose nearly as many donors as they gain each year? This 1-day course will help you stop the churn! It focuses on developing a donor retention plan based on research into what really works. Learn to track overall gains and losses in donors and gifts and use that information to develop better cultivation and retention strategies.

The course is taught in an active learning style and includes group discussion, engaging activities, and a detailed case study.

Learning objectives include:

  • Identify effective practices to retain and upgrade your donors and improve fundraising effectiveness. 
  • Prepare a donor retention plan for your organization.
  • Use data from growth-in-giving reports to develop growth-oriented fundraising strategies. 

The course is worth 8 CFRE continuing education credits.

The AFP Donor Retention course is offered each year as a pre-conference workshop at AFP ICON.  It’s also offered by AFP chapters that take advantage of AFP’s course hosting program.

See the list of "Upcoming Events" below or the Upcoming Events calendar for upcoming offerings in your area.

Visit the Course Hosting page to learn more about hosting the AFP Donor Retention course in your chapter.

Acknowledgments and Thanks


AFP thanks these volunteers who contributed to the development and redesign of the AFP Donor Retention course over the years: 

  • Joshua M. Birkholz
  • Jan F. Brazzell, PhD, ACFRE
  • Melissa S. Brown
  • Kirsten B. Bullock, CFRE
  • Jana J. Byington-Smith, CFRE
  • Erik J. Daubert, MBA, ACFRE
  • Kathleen M. Edwards, CAE
  • Patricia G. Egan, MBA, CFRE
  • James Greenfield, ACFRE, FAHP
  • Kyle G. Hanser, MBA, CFRE
  • Diana V. Hoyt, CFRE
  • John Elliott Joslin, CFRE
  • Audrey P. Kintzi, ACFRE
  • Marilyn Foster Kirk, CFRE
  • Bill Levis
  • Wesley Lindahl, PhD
  • Linda Lysakowski, ACFRE
  • Lori Hunter Overmyer, CFRE
  • Prudence Precourt, PhD, CFRE
  • Patricia Rich, ACFRE
  • Adrian Sargeant, PhD
  • Lilya Wagner, EdD, CFRE
  • Sarah Krockmalny Wammes
  • Cathlene Williams, PhD
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