AFP FL, Southwest Chapter Event: It's a RAP: Relationship Action Plans Lead To More Major Gifts—Kerry Bartlett, CFRE, MBA
The focus of philanthropy must be relationship-building that is customized to the needs and desires of each individual donor. Individuals have different motivations for and patterns of giving. The more you know about potential donors’ motives and how they like to give, the better positioned you are to make effective solicitations. This program will give you step-by-step instructions on how to create Relationship Action Plans that lead to fundraising success.