Stewardship & Marketing
Browse Cases for Support, Development Plans, Direct and Cause-related Marketing, Donor Relations, and Online Fundraising.
Relationship building is crucial to effective fundraising
Fundraisers must be able to take a prospective donor on a journey, from their first outreach or meeting, through to ensuring they are properly thanked for their contributions and kept up to date on the impact they’re helping to create. AFP provides resources on donor cultivation, stewardship, relationship-building, and other elements of successful communication to facilitate moving donors through your pipeline to realizing their full potential. This includes individual outreach, as well as marketing that is done to secure sponsorships and other forms of support.