Stewardship & Marketing
Browse Cases for Support, Development Plans, Direct and Cause-related Marketing, Donor Relations, and Online Fundraising.
Relationship building is crucial to effective fundraising
Fundraisers must be able to take a prospective donor on a journey, from their first outreach or meeting, through to ensuring they are properly thanked for their contributions and kept up to date on the impact they’re helping to create. AFP provides resources on donor cultivation, stewardship, relationship-building, and other elements of successful communication to facilitate moving donors through your pipeline to realizing their full potential. This includes individual outreach, as well as marketing that is done to secure sponsorships and other forms of support.
In this micro-learning video, sponsored by Fundraising Academy at National University, Jarrett Ransom, MBA shares some strategies for re-engaging lapsed donors. These include determining what motivated them to give in the first place, thanking them for their past support, and showcasing your...
1:00-2:00 PM Eastern | Presenter: Michael J. Buckley, CFRE 10 Musts for a Successful Capital Campaign will cover the foundational “must-haves” that drive successful capital\major gifts campaigns, from developing a compelling case for support and securing lead gifts to building strong donor...
In this micro-learning video, sponsored by Fundraising Academy at National University, Jack Alotto, MA, CFRE shares five questions that you can reflect on to help you chart impact and demonstrate this impact to your donor base. 1. What is your organization trying to accomplish? 2. What strategies...
The philanthropic landscape is evolving rapidly, and fundraisers are continually adapting to overcome industry challenges. Understanding each generation's giving, discovery, and stewardship preferences can help nonprofit professionals achieve better fundraising results. As wealth transfers between...
1:00-2:00 PM Eastern | Presenters: Julia Gackenbach and Rhea Wong Eligible for 1 CFRE Education Point Are you looking to write another appeal, blog post, newsletter, or stewardship piece? Are you running out of creative ways to say "Join us" or to invite people to give? What if there was an AI tool...
1:00-2:00 PM Eastern | Presenters: Celeste Flores and Kathy Nothnagel Eligible for 1 CFRE Education Point The average recurring donor will give 42% more in one year than those who give one-time gifts. The year-end giving season, including #GivingTuesday, is a crucial period for nonprofits, often...
In this micro-learning video, Meena Das shares a preview of her AFP Deep Dive, The AI Advancement Lab. We discuss where most nonprofits currently are in their AI journey, how to build ChatGPT prompts, and what it means for AI to be human-centric. To learn more, join us for this Deep Dive, September...
1:00-2:00 PM Eastern | Presenter: Wendy Mercurio, Content and Education Specialist at Qgiv by Bloomerang Eligible for 1 CFRE Education Point Have you ever wondered how your fundraising efforts relate to your constituents from different generations? Odds are your Gen Z and Baby Boomer donors are...
1:00-2:00 PM Eastern | Presenter: Muhi Khwaja, MPA, CFRE, CFRM, Trainer, Fundraising Academy at National University Eligible for 1 CFRE Education Point Successful fundraisers see objections for what they really are: opportunities! There’s no getting around it. If you’re a nonprofit fundraiser, you...
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