Stewardship & Marketing
Browse Cases for Support, Development Plans, Direct and Cause-related Marketing, Donor Relations, and Online Fundraising.
Relationship building is crucial to effective fundraising
Fundraisers must be able to take a prospective donor on a journey, from their first outreach or meeting, through to ensuring they are properly thanked for their contributions and kept up to date on the impact they’re helping to create. AFP provides resources on donor cultivation, stewardship, relationship-building, and other elements of successful communication to facilitate moving donors through your pipeline to realizing their full potential. This includes individual outreach, as well as marketing that is done to secure sponsorships and other forms of support.
February 13, 2025 (1-day) 1:00 – 5:00 pm ET $209 USD (Members); $269 USD (Non-Members) In this highly informative and timely presentation AFP Global board member Ken Miller, CFRE from Denali Fundraising will be presenting a four-hour workshop on basic and advanced best practices for direct mail...
En la primera parte de este interesante artículo aprendimos sobre los hábitos que tienen las generaciones Gen Z y Millenials para donar. En esta siguiente entrega, veremos cuáles son los hábitos y costumbres de la Gen X y los Baby Boomers para decidir donar. Vale la pena leer esta siguiente parte y...
El panorama filantrópico está evolucionando rápidamente, y los procuradores de fondos se adaptan constantemente para superar los desafíos de la industria. Comprender las preferencias de donación, descubrimiento y gestión de cada generación puede ayudar a los profesionales de las organizaciones sin...
In this micro-learning video, Lyn Wineman shares a preview of her AFP ICON 2025 session, Brandraising: Leveraging Your Brand to Raise Funds in a Down Economy. We discuss low cost strategies that nonprofits can use to create a consistent brand that conveys your mission effectively to donors. To learn...
In this micro-learning video, sponsored by Fundraising Academy at National University, Jarrett Ransom, MBA shares some strategies for re-engaging lapsed donors. These include determining what motivated them to give in the first place, thanking them for their past support, and showcasing your...
1:00-2:00 PM Eastern | Presenter: Michael J. Buckley, CFRE 10 Musts for a Successful Capital Campaign will cover the foundational “must-haves” that drive successful capital\major gifts campaigns, from developing a compelling case for support and securing lead gifts to building strong donor...
In this micro-learning video, sponsored by Fundraising Academy at National University, Jack Alotto, MA, CFRE shares five questions that you can reflect on to help you chart impact and demonstrate this impact to your donor base. 1. What is your organization trying to accomplish? 2. What strategies...
Throughout the month of November, AFP will be highlighting honorees from National Philanthropy Day chapter events around the world, showcasing outstanding donors, volunteers, corporations, foundations and others who are being recognized for their commitment to change and philanthropy. Outstanding...
The philanthropic landscape is evolving rapidly, and fundraisers are continually adapting to overcome industry challenges. Understanding each generation's giving, discovery, and stewardship preferences can help nonprofit professionals achieve better fundraising results. As wealth transfers between...
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