The Disappearing Donor: Solving the Mystery of Donor Retention

In this micro-learning video, Susan Madon, MBA, CFRE invites fundraisers to think like detectives, spotting early warning signs, uncovering hidden clues behind donor attrition, and taking practical steps to strengthen long-term relationships. To learn more, join her for her session, The Disappearing Donor: Solving the Mystery of Donor Retention, at AFP ICON, taking place in San Diego, CA, April 26–28.

Looking for more tips on adapting your fundraising to changing circumstances? Check out the rest of the Resilient Fundraising Amidst Uncertainty ICON Insights Series for more micro-learning videos on similar topics.

• Flip the Script of “Donors Down, Dollars Up” through Mid-Level Retention
• Rising to the Challenge Fundraising in Economic Uncertainty 
• Building a Comms Plan When Everything Keeps Changing 
• Turning Leadership Transitions into Opportunities: Fundraising Through a CEO Change