Rising to the Challenge: Fundraising in Economic Uncertainty

In this micro-learning video, Nicola Lawrence, MSc, MSFP, Pgc, CFRE, CAP explores how shifting economic conditions influence donor behavior and what fundraisers can do to respond strategically. She shares practical guidance on diversifying revenue streams, thoughtfully testing new approaches, and leveraging emerging financial technologies to strengthen sustainability, even when traditional strategies fall short. To learn more, join her for her session, Rising to the Challenge: Fundraising in Economic Uncertainty, at AFP ICON, taking place in San Diego, CA, April 26–28.

Looking for more tips on adapting your fundraising to changing circumstances? Check out the rest of the Resilient Fundraising Amidst Uncertainty ICON Insights Series for more micro-learning videos on similar topics.

• The Disappearing Donor: Solving the Mystery of Donor Retention
• Flip the Script of “Donors Down, Dollars Up” through Mid-Level Retention
• Building a Comms Plan When Everything Keeps Changing 
• Turning Leadership Transitions into Opportunities: Fundraising Through a CEO Change