Flip the Script of “Donors Down, Dollars Up” through Mid-Level Retention

In this micro-learning video, Gayle Pottle, CFRE and Beth Hatcher explore how fundraisers can flip the script by strengthening mid-level donor retention. They share practical strategies for reengaging key donor personas, balancing principal gifts with pipeline growth, and taking immediate steps to improve retention without disrupting what’s already working. To learn more, join them for their session, Flip the Script of "Donors Down, Dollars Up" through Mid-Level Retention, at AFP ICON, taking place in San Diego, CA, April 26-28. 

Looking for more tips on adapting your fundraising to changing circumstances? Check out the rest of the Resilient Fundraising Amidst Uncertainty ICON Insights Series for more micro-learning videos on similar topics.

• The Disappearing Donor: Solving the Mystery of Donor Retention
• Rising to the Challenge Fundraising in Economic Uncertainty 
• Building a Comms Plan When Everything Keeps Changing 
• Turning Leadership Transitions into Opportunities: Fundraising Through a CEO Change