Sponsored Webinar — Crafting the Fundraising Email: Narrative Strategies for Inspiring Action

1:00-2:00 PM Eastern

Fundraising emails are their own genre. They have recognizable parts—subject line, opening, call to action, P.S.—and a clear purpose: invite someone to give. But too often, that structure simply conveys information rather than tells a story.

In this session, participants will learn how to layer simple storytelling techniques over the structure of a fundraising email to drive opens, increase engagement, and inspire action. We’ll look at how small shifts in framing and point of view can transform even routine emails into donor-centered narratives.

We’ll discuss:

• Reframing subject lines and openings to spark curiosity
• Positioning the donor as an active character in the story
• Turning data and segmentation into tools for emotional resonance
• Writing calls to action that feel invitational, not transactional

Attendees will learn a repeatable framework they can apply immediately—and they’ll walk away ready to write emails that build trust, deepen relationships, and inspire giving.

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH DONORPERFECT FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenter:

Iana W. Robitaille, PhD Copywriter, DonorPerfect

Iana Robitaille is a writer and editor with over a decade of experience developing narrative strategy and communications for mission-driven publications and nonprofit organizations. As a fundraiser, she has worked with nonprofits large and small in the areas of campaign development, major giving, annual appeals, and strategic planning, with special expertise in the cultural arts and humanities. She most loves helping community-driven organizations craft stories that illuminate institutional identity and inspire local impact.

In addition to her work with nonprofits, Iana teaches college courses in composition and literature. She holds a PhD in English from the University of Texas at Austin.