AFP ON, Golden Horseshoe Chapter Event: Planning Your Way to Successful AFP Donor Retention: A Self-Assessment Workshop
Tuesday, October 22 & Wednesday, October 23, 2024 | 8:30 a.m. - 12:30 p.m.
This workshop is designed for fundraising professionals at the intermediate to advanced level who have responsibility for donor cultivation.
The AFP Donor Retention: A Self-Assessment Workshop is based on data collected via the Fundraising Effectiveness Project. Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors – then how to use that information to develop cultivation strategies to improve donor retention.
The focus of this workshop is on developing a donor retention plan based on what research indicates really works. Topics covered include:
- Why organizations lose donors and money
- How keeping donors increases fundraising success
- Determining the effectiveness of fundraising efforts through use of the FEP Fundraising Fitness Test
- Developing a successful donor retention plan
Program Objectives
Following the AFP Donor Retention: A Self-Assessment Workshop participants will be better able to:
- Identify effective practices to retain and upgrade your donors to improve fundraising
effectiveness - Prepare a donor retention plan for your organization
- Use data from growth-in-giving reports to develop growth-related fundraising strategies
Materials
A Self-Assessment Workshop Participant Manual will be shipped to each participant.
*This course has been approved for 8 CFRE credits.