AFP ICON DEEP DIVE: EMBRACING THE POWER OF YOUR LEGACY PIPELINE
July 6, 8, and 13, 2020 (3-part-series)
1:00 - 4:00 PM ET Each Day
Gifts in Wills represent over 85% of all planned gifts. What are YOU doing to unlock this potential? Using case studies from around the globe and activities, this one-day masterclass will teach participants the fundamentals of a strong legacy program such as proper data mining & segmentation; impactful engagement through a legacy pipeline to get a pledge; developing personalized supporter journeys; effective marketing; and reporting to track success.
Presented by Ligia Peña, CFRE, MInstF, Legacy & Fundraising Coach at GlobetrottingFundraiser
Eligible for 8 CFRE points
$279 (Members); $349 (Non-members)