AFP ON, London & Region Chapter Event: Ethically Collecting IDEA Donor Data (Free IDEA Webinar), presented by Liz Rejman

November 23, 2023 | 1:00 PM - 2:00 PM EST

Collecting, storing, and using IDEA (inclusion, diversity, equity, & access) data has not historically been a common practice. More and more these days though, board members, donors, the communities we serve and the general public are looking to better understand the diversity of our donors, board and staff. However, our current processes and systems aren’t optimized to collect IDEA data points in transparent, intentional and thoughtful ways.

In this session we will walk through the ethical considerations related to collecting IDEA data to ensure that what we collect and how we collect IDEA data points is of value and does not cause harm.

This session will offer a brave space for questions; and will provide additional resources on IDEA data collection.

Learning Objectives/Actionable Takeaways

At the end of the session, participants will:

  • Appreciate the importance of collecting IDEA data in supporting positive donor experiences.
  • Understand the complexities, and challenges with IDEA data collection.
  • Be ready to ethically and appropriately collect IDEA data.

Target Audience

Fundraising leaders, fundraisers and prospect development professionals.


Zoom presentation followed by opportunities for questions


AFP Members: Free / Non-Members: Free


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