FEP Data for Q3 2024 Shows More Dollars Coming from Fewer Donors in a Continuing Trend
Q3 2024 fundraising data highlights a common trend of donor consolidation as seen in previous quarters. While we are seeing a small increase in total dollars donated, with a modest 0.9% increase in dollars raised, this growth masks significant declines in donor participation, particularly among smaller donors (gifts under $100), who saw a steep decline of -12.4%. Additionally, donor retention continues to decline (-4.6%), marking the fourth consecutive year of year-over-year decreases. These trends underscore the challenges facing nonprofits, particularly the need to re-engage smaller donors and improve retention across donor segments.