The 2025-2027 AFP Strategic Plan

Since 1960, the Association of Fundraising Professionals (AFP) has been the standard-bearer for professionalism in fundraising. Today, AFP serves nearly 30,000 members and the broader fundraising community in a myriad of ways, helping charities and fundraisers create even more impact around the world.

Vision
To stimulate a world of generosity and positive social good through fundraising best practice.

Mission
AFP empowers individuals and organizations to practice ethical fundraising through professional education, networking, research and advocacy.

Strategic Outline
AFP has identified strategic priorities that, on their own, contribute to delivering value to our membership. Together, these priorities form an outline for how we can further elevate, revolutionize, and enhance AFP—today, tomorrow and into the next decade.

These priorities are:

• Elevate Member Experience
• Revolutionize Education & Professional Development
• Enhance Global Reach & Impact
   

By reimagining and streamlining local engagement, strengthening global chapter synergy, developing a leading-edge communications strategy, providing leadership access for all, integrating IDEA in chapter operations, providing an agile infrastructure for content, optimizing learning channels, reimaging AFP as a career catalyst, scaling IDEA for long term impact, targeting the influence of strategic partnerships, providing political advocacy, listing our public profile of the profession, focusing on ethical leadership, and creating a robust infrastructure for IDEA advancement... AFP members will actively advance social good and create impact that changes the world.

Strategic Plan Downloads:

• 2025-2027 AFP Strategic Plan Overview
• 2025-2027 AFP Strategic Plan Chapter Toolkit - coming soon