The 2021-2023 AFP Strategic Plan
Since 1960, the Association of Fundraising Professionals (AFP) has been the standard-bearer for professionalism in fundraising. Today, AFP serves nearly 30,000 members and the broader fundraising community in a myriad of ways, helping charities and fundraisers create even more impact around the world.
To stimulate a world of generosity and positive social good through fundraising best practice.
AFP empowers individuals and organizations to practice ethical fundraising through professional education, networking, research and advocacy.
AFP has identified strategic pathways that, on their own, contribute to delivering value to our membership. Together, these pathways form a roadmap to further differentiate, distinguish and elevate AFP—today, tomorrow and into the next decade.
These pathways are:
- PROMOTE INCLUSION, DIVERSITY, EQUITY, AND ACCESS (IDEA)
- PROVIDE RELEVANT AND HIGH-QUALITY FUNDRAISING EDUCATION
- INCREASE CAPACITY AND STRENGTHEN COMMUNITY
- CHAMPION ETHICAL FUNDRAISING PRACTICES
By promoting environments that are inclusive, diverse, and equitable, and that expand access to the world of fundraising for historically under-represented groups; by equipping our members with high-quality fundraising education; by increasing capacity and strengthening the connections between chapters and members; by positioning our members to be effective and influential leaders and advocates for the causes, organizations, and communities they serve; and by upholding ethics as a core pillar of what it means to be a fundraiser... AFP members will actively advance social good and create impact that changes the world.
Strategic Plan Downloads: