AFP Complimentary Webinar: Evolve Your Donor Journey Workflows with Storyboarding Exercises

Stewardship & Marketing: Donor Relations/Stewardship

1:00-2:00 PM Eastern | Presenter: Julia Gackenbach, DonorPerfect

Each of your supporters is on a unique journey of giving with your nonprofit. When you plot common donor experiences along a storyboard, you can gently guide them along a path that leads to generosity, with plenty of room for personalization throughout.

Join Julia Gackenbach, Communications Manager and Nonprofit Advocate, to learn more about donor journeys, and how you can create specific and meaningful journeys to drive your mission forward. Sample journeys include donor acquisition, donor retention and upgrades, and lapsed donor reactivation. Walk away with a storyboard exercise you can bring back to flesh out fully with your team.

Key Takeaways:

What a donor journey is and how to create one
How to create a donor journey that is specific to your organization
How to outline a donor journey by storyboarding
How to start implementing your donor journeys

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH DONORPERFECT FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenter: Julia Gackenbach, Communication Manager & Nonprofit Advocate, DonorPerfect

Julia Gackenbach has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners.