AFP Complimentary Webinar (Sponsored): Stop Thinking Like a Nonprofit! (You'll Raise More Money)
1:00-2:00 PM Eastern | Presenter: Dave Martin
Eligible for 1 CFRE Education Point
When you’re thinking like a nonprofit, you’re marketing like a nonprofit: direct mail, emails, campaigns. And they work. But what about when you’re ready to blow the roof off your fundraising? Is there a secret to shaking up your efforts?
There is! When nonprofits stop thinking like nonprofits and start thinking like marketers, you get highly personalized strategic outreach. This means you raise more money.
Dave Martin has been a marketer for three decades. Now the VP of Marketing at CharityEngine, he was contemplating different approaches to fundraising when a lightbulb went off: why can’t nonprofits use the same strategies that have worked in marketing? Attribution, scoring, tracking, measuring…they’re easily translated to donor engagement and fundraising success.
In this webinar, Dave will share six tried-and-true marketing principles that nonprofits can start using immediately. He will draw parallels between successful marketing and successful fundraising and show you how a quick switch of your paradigm makes all the difference in the success of your nonprofit.
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, PASSED ON TO CHARITYENGINE FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Dave Martin is a digital marketing expert with a unique combination of non-profit and for-profit experience. He combines that with a track record of delivering real results. Dave is a metrics-driven, content-centric, scrum-loving, conversion rate-obsessed marketer. Dave loves leading teams and inspiring people. He is an innovator, a thought leader, and lives by the mantra “always be learning.”
Prior to joining BIS Global, Dave was the CMO at Blue Cypress where he helped purpose-driven leaders unlock growth. Before that, Dave was the Director of Marketing at the American College of Radiology, the Chief Marketing Officer for Aptify (an Association Management Software company) and the Vice President of Marketing & Content for the Electronic Retailing Association (ERA).
Earlier in his career, Dave worked in global telecommunications marketing, product management, and product development both in the United States and Europe. He spent two years in Sweden, one year in Belgium, and three years in Spain. Dave has a BA from the University at Buffalo, an MIA from Columbia University, and an MA from the Katholieke Universiteit Leuven in Leuven, Belgium.
Dave is fluent in Spanish and enjoys photography, Red Sox baseball, and drinking local DC beers in his spare time.