AFP Webinar: A Better Fundraising Feasibility Study Method: How to Plan and Ensure a Successful Campaign

Fundraising Strategies: Capital Campaigns
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1:00-2:00 PM Eastern | Presenters: Andrea Kihlstedt

Do you really need an outside consultant to interview your biggest and best potential donors? 

There’s a better way to test the case and the goal for your campaign. 

Join Andrea Kihlstedt, a thought leader and innovator in the capital campaign field, to debunk prevailing myths about feasibility studies.  

Learn how you can leverage this critical, early campaign planning tool to truly build relationships with the philanthropists in your community and get a jumpstart on your campaign.

  • Learn pros and cons of traditional fundraising feasibility studies
  • Identify 3 feasibility study models and how to pick the best for your organization
  • Understand the important role a feasibility study plays in successful campaigns

Don’t miss this lively session with one of our field’s innovators.


Andrea Kihlstedt is Co-Founder of Capital Campaign Pro and has been a leader in the campaign field for more than 30 years. Andrea has written four books on fundraising, including Capital Campaigns: Strategies that Work, considered by many to be the “bible of capital campaign books. That book, a 400-page textbook on capital campaign fundraising, is now in its 4th edition. You can read more by Andrea on the Capital Campaign Pro blog and hear her on the Podcast, All About Capital Campaigns.


CFRE Focus Areas

Securing the Gift
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