AFP Deep Dive: Direct Mail Best Practices for Fundraising Success (Feb. 2025)

February 13, 2025 (1-day)
1:00 – 5:00 pm ET
$209 USD (Members); $269 USD (Non-Members)

In this highly informative and timely presentation AFP Global board member Ken Miller, CFRE from Denali Fundraising will be presenting a four-hour workshop on basic and advanced best practices for direct mail campaigns.

With the 2025 annual campaign upon us, it is ever more important to have a successful direct mail program to acquire new and retain individual donors in today’s fundraising environment. This presentation will include:

• How to set up your annual mailing calendar
• 3 ways to minimize your costs
• How to correctly write a donor centric letter
• Best practices for remit and #10 envelopes
• Premiums, freemiums and the art of reciprocity
• The why and how to get a mailer match
• Appeal vs. acquisition vs. affinity mail lists
• 4 new ways to do advanced mailers and why
• Using artificial intelligence (AI) for content & delivery
   

Presented by: Ken Miller, CFRE, Denali Fundraising & Grant Consultants, Anchorage, AK

A dynamic trainer, speaker and consultant, Ken Miller, CFRE is the president of Denali Fundraising & Grant Consultants, a nonprofit fundraising consultancy he founded in 2014 after a long career in development. Ken was awarded his Certified Fund-Raising Executive (CFRE) designation in 2016 and received his AFP Certified Master Trainer (CMT) certificate in 2017. In 2020 he was awarded the Outstanding Professional in Philanthropy by the AFP Alaska Chapter.

Eligible for 4 CFRE points (pending approval).

Course is limited to 30 participants. A wait list will be maintained.

*Course recordings will not be available. Course registration is for the person who registered.