Recorded Conference Session

AFP International Conference Education Session: Donor Segmentation Isn't Just for Data Geeks

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Why does data matter to the front-line fundraiser? Truth be told, you have more data than you know what to do with, and it can have a huge, positive impact on your fundraising. We'll look at the many different ways data can be used to get the right message to the right prospect, which system works best for you, and how prospect rating can have a far-reaching impact on the relationships you build.

This session is worth 1.25 CFRE CE credits.

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Enjoy recordings of educational sessions from our most recent International Fundraising Conference in New Orleans. Each is worth CFRE continuing education credit. See what you missed or review an awesome session you attended!

For more information on how to create a recording bundle and earn a discount visit:

Please note: In some videos there are small gaps in audio as attendees participate in in-room exercises or ask questions without the aid of a microphone.

Purchase is intended for individual viewing. Please do not share these recordings with anyone else unless you have written authorization from the Association of Fundraising Professionals IHQ.

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