Current & Prospect Donor Research Strategies
Find benchmarks, research reports, international trends, and more to help inform your strategies.
Quality research means finding quality prospects
Good research provides the foundation for everything that follows in fundraising, from finding and keeping donors, to soliciting funds, to establishing and maintaining relationships. These AFP resources will help you identify qualified prospects and prioritize your outreach efforts based on data, for more effective pipeline management.
In this micro-learning video, Alia McKee, M.A. and Mark Rovner, J.D., PCC share a preview of their AFP ICON 2025 session, What Do Middle Donors Really Want - A Landmark Study. We discuss the differences between grassroots, mid-level, and major donors, as well as the differences that exist just...
Un informe anual bien elaborado tiene el poder de definir tu propósito y comprometer a tus públicos meta. Después de dos años viviendo en medio de una pandemia, tus seguidores quieren, más que nunca, saber cómo estás. Las organizaciones sin fines de lucro pueden aprender del mundo empresarial, ya...
In this micro-learning video, sponsored by Fundraising Academy at National University, Jack Alotto, MA, CFRE shares strategies for how to engage your board members in donor prospecting. These include asking your board for introductions to contacts, having your board members attend donor meetings...
1:00-2:00 PM Eastern | Presenter: Wendy Mercurio, Content and Education Specialist at Qgiv by Bloomerang Eligible for 1 CFRE Education Point Have you ever wondered how your fundraising efforts relate to your constituents from different generations? Odds are your Gen Z and Baby Boomer donors are...
According to the 2024 Compensation and Benefits Report, the average fundraising salary in the U.S. saw a modest increase of 0.8% in 2023, rising from $95,841 to $96,621. This figure pales in comparison to the robust 6.7% increase seen in 2022, reflecting a slow growth trend that fails to keep pace...
In this micro-learning video, sponsored by Fundraising Academy, Muhi Khwaja shares strategies for diversifying your donor base, including warm calling and referrals. Sponsored By:
One in every four Gen Z-ers and 1 in every 10 Millennials identify as LGBTQIA+. How can you reach, engage, and elevate this community, without generalizing these donors and volunteers into one category? There are at least 24 characters in the full LGBTQIA+ acronym. One in every four Gen Z-ers and 1...
1:00-2:00 PM Eastern | Presenters: Melissa Robinson, DHA, MBA and Vishal Balaji Eligible for 1 CFRE Education Point Unlock the potential of your fundraising efforts with this workshop on prospect management and donor stewardship. In this interactive session, learn effective strategies to identify...
It was not that long ago when conversations about technology that included mention of artificial intelligence (AI) would have been accompanied by the theme song from “The Twilight Zone” or “Close Encounters of the Third Kind.” Today, we have AI-generated theme songs and access within our own homes...
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